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MCC11 - You're on Social Media, now what? Finding the next steps

The document discusses strategies for effectively utilizing social media to connect with audiences, share expertise, and build online communities. Key points include identifying target audiences, understanding their motivations, and planning for engagement and growth. It emphasizes the importance of consistently earning a place in the audience's minds by demonstrating care and investment in their interests.

Self Improvement◦Technology◦Sports◦
#MCC11You’re on social medianow what?Finding the next stepsPresented by Amy SeptNimbyist Communications
Social Media =Online activities that connect users with other people and information.~ Amy W. Sept
http://www.flickr.com/photos/cverdier/4321365261
Find new audience
Attract more support
Share expertise and information
Engage your supporters
Build an online community
Create new connections
Raise money
Promote eventshttp://www.flickr.com/photos/kayveeinc/3095282108
http://www.flickr.com/photos/ikayama/983021323
http://www.flickr.com/photos/38565413@N03/5086611825
WHOdo you want to talk to?WHYdo they want to hear from you?WHATis your plan?HOWwill you keep moving forward?
9 million Canadians log into Facebook every day4.8 million Canadians have Twitter accounts3.7 million Canadians are on LinkedInWHODO YOU WANT TO TALK TO?http://www.flickr.com/photos/matthewfield/2306001896/
Connection to organization?Gender?Location?Income?Interests?Psychographic details (ie what stage of life are they in?)Preferred social network?WHODO YOU WANT TO TALK TO?http://www.flickr.com/photos/junehymas/3725211174/
Half of all Facebook logins are to play games. 40% of Facebook users are under 25, compared to just 17% of Twitter users.42% of those 50+ are involved with social networking.WHODO YOU WANT TO TALK TO?http://www.flickr.com/photos/sepehrehsani/5766453552
WHODO YOU WANT TO TALK TO?http://www.flickr.com/photos/gerlos/3119891607
WHYDO THEY WANT TO HEAR FROM YOU?http://www.flickr.com/photos/bonvoyagetohappy/5561851941
“You have to earn your place in your audience’s minds every day.”Owen Thomas, VentureBeatWHYDO THEY WANT TO HEAR FROM YOU?http://www.flickr.com/photos/visionello/4458183538
WHYDO THEY WANT TO HEAR FROM YOU?http://www.flickr.com/photos/loop_oh/4541019515
WHYDO THEY WANT TO HEAR FROM YOU?http://www.flickr.com/photos/dcjohn/12852539
WHATIS YOUR PLAN?http://www.flickr.com/photos/george/3047558085
WHATIS YOUR PLAN?http://www.flickr.com/photos/mikefischer/2871738932/