"You're on social media, now what?" highlights the basics of your social media plan: What do you want to do? Who do you want to talk to? Why do they want to hear from you? What is your plan? How will you keep moving forward?

1. #MCC11 You’re on social media now what? Finding the next steps Presented by Amy Sept Nimbyist Communications

2. Social Media = Online activities that connect users with other people and information. ~ Amy W. Sept

3. http://www.flickr.com/photos/cverdier/4321365261

5. Attract more support

6. Share expertise and information

7. Engage your supporters

8. Build an online community

9. Create new connections

10. Raise money

11. Promote eventshttp://www.flickr.com/photos/kayveeinc/3095282108

13. http://www.flickr.com/photos/ikayama/983021323

14. http://www.flickr.com/photos/38565413@N03/5086611825

15. WHO do you want to talk to? WHY do they want to hear from you? WHAT is your plan? HOW will you keep moving forward?

16. 9 million Canadians log into Facebook every day 4.8 million Canadians have Twitter accounts 3.7 million Canadians are on LinkedIn WHO DO YOU WANT TO TALK TO? http://www.flickr.com/photos/matthewfield/2306001896/

17. Connection to organization? Gender? Location? Income? Interests? Psychographic details (ie what stage of life are they in?) Preferred social network? WHO DO YOU WANT TO TALK TO? http://www.flickr.com/photos/junehymas/3725211174/

18. Half of all Facebook logins are to play games. 40% of Facebook users are under 25, compared to just 17% of Twitter users. 42% of those 50+ are involved with social networking. WHO DO YOU WANT TO TALK TO? http://www.flickr.com/photos/sepehrehsani/5766453552

19. WHO DO YOU WANT TO TALK TO? http://www.flickr.com/photos/gerlos/3119891607

20. WHY DO THEY WANT TO HEAR FROM YOU? http://www.flickr.com/photos/bonvoyagetohappy/5561851941

21. “You have to earn your place in your audience’s minds every day.” Owen Thomas, VentureBeat WHY DO THEY WANT TO HEAR FROM YOU? http://www.flickr.com/photos/visionello/4458183538

22. WHY DO THEY WANT TO HEAR FROM YOU? http://www.flickr.com/photos/loop_oh/4541019515

23. WHY DO THEY WANT TO HEAR FROM YOU? http://www.flickr.com/photos/dcjohn/12852539

24. WHAT IS YOUR PLAN? http://www.flickr.com/photos/george/3047558085

25. WHAT IS YOUR PLAN? http://www.flickr.com/photos/mikefischer/2871738932/

26. We will know we’ve been successful if … WHAT IS YOUR PLAN? http://www.flickr.com/photos/cambiodefractal/503032254

27. Setrealistictargets! WHAT IS YOUR PLAN? http://www.flickr.com/photos/hikingartist/4789352849

28. HOW WILL YOU KEEP MOVING FORWARD? http://www.flickr.com/photos/mouser-nerdbot/5108001443

29. HOW WILL YOU KEEP MOVING FORWARD? http://www.flickr.com/photos/alphageek/233472093/in/photostream/

30. “Investing your social currency means giving your time, your knowledge, and your efforts…people don’t care about your business until they know you care about them.” Scott Stratten, UnMarketing

31. SOURCES Photos used under Creative Commons from Flickr.com. LinkedIn statistics: http://www.socialnomics.net/2011/03/28/linkedin-hits-100-million-breakdown-by-country-graphic/ (March 2011) LinkedIn statistics: http://linkhumans.com/blog/linkedin/linkedin-global-network-statistics-2011-infographic (March 2011) Facebook vs Twitter, 2010 Demographics: http://www.nickburcher.com/2011/01/twitter-demographics-vs-facebook.html(January 2011) Facebook gaming statistics: http://www.allfacebook.com/facebook-games-statistics-2010-09 (September 2010) Seniors’ Presence on Social Media Doubles: http://www.socialnomics.net/2010/09/03/seniors-presence-on-social-media-doubles/ (May 2010) http://www.flickr.com/photos/tabor-roeder/5423474969/

32. Thank you! Amy W. Sept Nimbyist Communications www.nimbyist.com 416.619.7730 amy@nimbyist.com @amysept / @nimbyist