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Personal Branding Using Social Networks

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Debra Askanase
Debra Askanase

Introductory slideshow about using social networks to create and extend your personal networks. Tips, guidelines and business network suggesetions.

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Building a Personal Brand Using Social Networks to Extend Your Reach…For You or Your Business http://www.flickr.com/photos/steingro/419059646/in/set-72157594586154438/
Why? Your business is no longer local Your friends are no longer local Your opportunities are no longer local YOU, ONLINE = YOUR BUSINESS! http://www.flickr.com/photos/58117789@N00/106006439/
Fundamentals for Success Be generous with advice and friendship Be yourself Add value to the conversation Comment constructively Play nice with others http://www.flickr.com/photos/23656277@N00/3509806149/
Be Your Brand: Gary Vaynerchuk http://garyvaynerchuk.com/ http://www.flickr.com/photos/10821273@N07/2404968161/
Be Your Brand: Jeff Pulver http://pulverblog.pulver.com/ http://www.flickr.com/photos/10821273@N07/2404968161/
Be Your Brand: Richard Branson http://entrepreneur.virgin.com/ http://www.flickr.com/photos/11095226@N00/397139780/
Define Who You Want To Find Contacts Customers Collaborators Experts Connectors Advocates http://www.flickr.com/photos/82947750@N00/444006554/
Use Social Networks to Find them…and Make Connections
B2B, B2C networking Groups – engage and give frequently Form a group! Complete your profile Get recommendations Make connections! (at least 50) http://www.flickr.com/photos/jerryluk/470482864/in/photostream/
Direct connections to contacts Rapid response Great for information/news sharing Great for customer service VERY time consuming – but good rewards http://www.flickr.com/photos/19517696@N00/2384656420/
Mixes personal with professional Form groups to manage professional/personal Create a business page Offer news and information along with personal stories Easy to create viral content
Directed Search Google groups Yahoo groups Xing Plaxo NIng http://www.flickr.com/photos/12568962@N00/1484772524/
Connections Amplify Reach More connections = more opportunities for your business http://www.flickr.com/photos/69826987@N00/2198988999/
Blogging: Become the Expert http://www.flickr.com/photos/35034363370@N01/2089328125/
Helpful Tips http://www.flickr.com/photos/14922165@N00/293413649/ 1. Be consistent: profile description, email, info 2. Be personal: share and connect 3. Interact on each platform: comment, connect 4. Google remembers all remarks! 5. Building networks and your brand takes TIME!
Your Connections are Your Fan Club They recommend you They write about you They connect you with others http://www.flickr.com/photos/73645804@N00/1291468732/
Questions? Debra Askanase twitter: @askdebra debra@communityorganizer20.com www.communityorganizer20.com http://www.flickr.com/photos/16481684@N00/1700539727/

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Personal Branding Using Social Networks

  • 1. Building a Personal Brand Using Social Networks to Extend Your Reach…For You or Your Business http://www.flickr.com/photos/steingro/419059646/in/set-72157594586154438/
  • 2. Why? Your business is no longer local Your friends are no longer local Your opportunities are no longer local YOU, ONLINE = YOUR BUSINESS! http://www.flickr.com/photos/58117789@N00/106006439/
  • 3. Fundamentals for Success Be generous with advice and friendship Be yourself Add value to the conversation Comment constructively Play nice with others http://www.flickr.com/photos/23656277@N00/3509806149/
  • 4. Be Your Brand: Gary Vaynerchuk http://garyvaynerchuk.com/ http://www.flickr.com/photos/10821273@N07/2404968161/
  • 5. Be Your Brand: Jeff Pulver http://pulverblog.pulver.com/ http://www.flickr.com/photos/10821273@N07/2404968161/
  • 6. Be Your Brand: Richard Branson http://entrepreneur.virgin.com/ http://www.flickr.com/photos/11095226@N00/397139780/
  • 7. Define Who You Want To Find Contacts Customers Collaborators Experts Connectors Advocates http://www.flickr.com/photos/82947750@N00/444006554/
  • 8. Use Social Networks to Find them…and Make Connections
  • 9. B2B, B2C networking Groups – engage and give frequently Form a group! Complete your profile Get recommendations Make connections! (at least 50) http://www.flickr.com/photos/jerryluk/470482864/in/photostream/
  • 10. Direct connections to contacts Rapid response Great for information/news sharing Great for customer service VERY time consuming – but good rewards http://www.flickr.com/photos/19517696@N00/2384656420/
  • 11. Mixes personal with professional Form groups to manage professional/personal Create a business page Offer news and information along with personal stories Easy to create viral content
  • 12. Directed Search Google groups Yahoo groups Xing Plaxo NIng http://www.flickr.com/photos/12568962@N00/1484772524/
  • 13. Connections Amplify Reach More connections = more opportunities for your business http://www.flickr.com/photos/69826987@N00/2198988999/
  • 14. Blogging: Become the Expert http://www.flickr.com/photos/35034363370@N01/2089328125/
  • 15. Helpful Tips http://www.flickr.com/photos/14922165@N00/293413649/ 1. Be consistent: profile description, email, info 2. Be personal: share and connect 3. Interact on each platform: comment, connect 4. Google remembers all remarks! 5. Building networks and your brand takes TIME!
  • 16. Your Connections are Your Fan Club They recommend you They write about you They connect you with others http://www.flickr.com/photos/73645804@N00/1291468732/
  • 17. Questions? Debra Askanase twitter: @askdebra debra@communityorganizer20.com www.communityorganizer20.com http://www.flickr.com/photos/16481684@N00/1700539727/

Editor's Notes

  1. http://www.flickr.com/photos/58117789@N00/106006439/
  2. http://www.flickr.com/photos/23656277@N00/3509806149/
  3. http://www.flickr.com/photos/48600084713@N01/856758022/
  4. http://www.flickr.com/photos/10821273@N07/2404968161/
  5. http://www.flickr.com/photos/11095226@N00/397139780/
  6. http://www.flickr.com/photos/82947750@N00/444006554/
  7. http://www.flickr.com/photos/jerryluk/470482864/in/photostream/
  8. http://www.flickr.com/photos/19517696@N00/2384656420/
  9. http://www.flickr.com/photos/12568962@N00/1484772524/
  10. http://www.flickr.com/photos/69826987@N00/2198988999/
  11. http://www.flickr.com/photos/35034363370@N01/2089328125/
  12. http://www.flickr.com/photos/14922165@N00/293413649/
  13. http://www.flickr.com/photos/73645804@N00/1291468732/
  14. http://www.flickr.com/photos/16481684@N00/1700539727/