Wanna learn more about Facebook for your business?
• Why do people share?
• Latest FB Statistics.
• What's the value of a "Fan"
• What happens after you click "like"
• "Edge Rank" What is it, and why you need to care.
Work That Content! CNW Group Breakfast in Montreal – May 2011Michael Pranikoff
Work That Content! CNW Group Breakfast meeting on May 27, 2011 in Montreal. Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff.
Facebook Connect 5 Things You Wish You Had Known Before You StartedToby Beresford
A light look at five aspects of a Facebook Connect roll out you might not have thought of - as told to the Facebook Developer Garage London on 11 Feb 2009
I am no longer the Technology Coordinator at Glenfield School, but please feel free to contact me on Twitter. This presentation is an introduction to Twitter for educators. @sammorra
Women & the Dynamics of Digital Social CapitalDeanna Zandt
Created by Susan Mernit and Deanna Zandt for the Women Action & The Media 2009 Conference Pre-Intensive Workshop.
http://www.centerfornewwords.org/wam/dsc.php
Part 1
What is social capital? Just like regular capital, it’s a commodity that’s traded daily, and it has a direct effect on your career and goals. With today’s tech tools turning everything on its head, women have more of an opportunity than ever to ramp up their influence; this section will discuss the ways men and women build and use social capital differently, and begin to explore technology’s role.
Part 2
Putting theory into practice: in this section, we’ll explore some of the common tools in play for working with your digital social capital: Facebook, Twitter, FriendFeed, LinkedIn, and more! This will be for beginners and advanced folk alike; more skilled attendees will be asked to share their experiences, while beginners will be taught how to get started.
Using social media_in_your_job_search_v4_2_sepMike Lally
Latest version of a presentation that walks through both using social media in your job search and using social media to manage your career and online reputation.
Work That Content! CNW Group Breakfast in Montreal – May 2011Michael Pranikoff
Work That Content! CNW Group Breakfast meeting on May 27, 2011 in Montreal. Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff.
Facebook Connect 5 Things You Wish You Had Known Before You StartedToby Beresford
A light look at five aspects of a Facebook Connect roll out you might not have thought of - as told to the Facebook Developer Garage London on 11 Feb 2009
I am no longer the Technology Coordinator at Glenfield School, but please feel free to contact me on Twitter. This presentation is an introduction to Twitter for educators. @sammorra
Women & the Dynamics of Digital Social CapitalDeanna Zandt
Created by Susan Mernit and Deanna Zandt for the Women Action & The Media 2009 Conference Pre-Intensive Workshop.
http://www.centerfornewwords.org/wam/dsc.php
Part 1
What is social capital? Just like regular capital, it’s a commodity that’s traded daily, and it has a direct effect on your career and goals. With today’s tech tools turning everything on its head, women have more of an opportunity than ever to ramp up their influence; this section will discuss the ways men and women build and use social capital differently, and begin to explore technology’s role.
Part 2
Putting theory into practice: in this section, we’ll explore some of the common tools in play for working with your digital social capital: Facebook, Twitter, FriendFeed, LinkedIn, and more! This will be for beginners and advanced folk alike; more skilled attendees will be asked to share their experiences, while beginners will be taught how to get started.
Using social media_in_your_job_search_v4_2_sepMike Lally
Latest version of a presentation that walks through both using social media in your job search and using social media to manage your career and online reputation.
Get hands on with Facebook and learn to connect with family and friends through the world's most popular online social network. Over the two sessions of this hands-on seminar, we will help you set up a profile, connect, and start sharing. We will introduce friending and groups, as well as creating your own special interest pages. Join us and learn what all the social networking fuss is about.
Whirlpool EMEA presents: Digital School, Lesson 4: How to use Social Media effectively!
This lesson is devoted to explaining the principles of Social Networking:
For each social network there is an accompanying video of explanation and a series of tips and tricks for getting the most out of them.
How to use Facebook?
How to use Twitter?
How to use Google+?
How to use Pinterest?
How to use YouTube?
Link, Poke & Tweet: Amping Your Personal Brand, DigitallyJohn Kreicbergs
Authors: Mark Logan, Joe Grigsby, John Kreicbergs
Each and every one of us owns a personal and professional brand that we must manage. From digital natives to technophobes, from advertising junior creatives to CEOs, we now must embrace the role that online social media tools can and do play in shaping that brand. Looking for a job? Want to make new professional connections? Or simply wondering how you can amp your online image? Then come and learn the how-tos, don’t-dos and self-branding horror stories around LinkedIn, Facebook and Twitter.
Presented at the Fort Bend Chamber, this expanded version of the original presentation contains strategies for engaging using Social Media and a glossary at the end with tools to use when starting out.
As always, contact Lach Mullen if you have any questions.
Social Media New Tips & Tricks June 2016 #SocialRemadanNight event at Zain Innovation Campus (ZINC) by DigiArabs
Facebook, LinkedIn & Instagram new tips & tricks
Brief overview of social media, some companies whose initial forays were not a success and a suggested remedy/course of action for those companies who want to suceed.
Get hands on with Facebook and learn to connect with family and friends through the world's most popular online social network. Over the two sessions of this hands-on seminar, we will help you set up a profile, connect, and start sharing. We will introduce friending and groups, as well as creating your own special interest pages. Join us and learn what all the social networking fuss is about.
Whirlpool EMEA presents: Digital School, Lesson 4: How to use Social Media effectively!
This lesson is devoted to explaining the principles of Social Networking:
For each social network there is an accompanying video of explanation and a series of tips and tricks for getting the most out of them.
How to use Facebook?
How to use Twitter?
How to use Google+?
How to use Pinterest?
How to use YouTube?
Link, Poke & Tweet: Amping Your Personal Brand, DigitallyJohn Kreicbergs
Authors: Mark Logan, Joe Grigsby, John Kreicbergs
Each and every one of us owns a personal and professional brand that we must manage. From digital natives to technophobes, from advertising junior creatives to CEOs, we now must embrace the role that online social media tools can and do play in shaping that brand. Looking for a job? Want to make new professional connections? Or simply wondering how you can amp your online image? Then come and learn the how-tos, don’t-dos and self-branding horror stories around LinkedIn, Facebook and Twitter.
Presented at the Fort Bend Chamber, this expanded version of the original presentation contains strategies for engaging using Social Media and a glossary at the end with tools to use when starting out.
As always, contact Lach Mullen if you have any questions.
Social Media New Tips & Tricks June 2016 #SocialRemadanNight event at Zain Innovation Campus (ZINC) by DigiArabs
Facebook, LinkedIn & Instagram new tips & tricks
Brief overview of social media, some companies whose initial forays were not a success and a suggested remedy/course of action for those companies who want to suceed.
The Social Habit 2011 is a new study from Edison Research and Arbitron that looks at America's usage of Facebook, Twitter, Foursquare and other social networking sites and services. New representative and projectable statistics on the familiarity, usage and consumer behaviors associated with these sites and services is revealed, along with new data on brand following behavior and social commerce. This study was first presented at Blogworld East in New York in May 2011
Mobile Trends - June 2011 - Trending The Futurespace150
Mobile is freeing humanity from the ball and chain of the PC and evolving faster than any other technology before. It's a little daunting, but there is one thing we can keep up with: ourselves.
This deck represents just a few mobile trends we've been compiling for our clients over the last couple of months distilled into three main themes: Convenience, Context, and Fun.
In our web 2.0 world, the business landscape has changed. Consumers refuse to be interrupted anymore - demanding that brands engage with them.
People do business with people they like, know, and trust. By utilizing the social media tools available to all of us, businesses can become human. By creating valuable content and engaging with customers where they are, businesses are creating real relationships, resulting in real trust.
This presentation offers a high-level overview to where we've been, where we are, and we're we are going in social media. It gives simple-to-follow steps to start implementing social media into a business. It's not comprehensive, but can help a business take that first step.
Content developed by Jon Thomas and M80 (m80im.com). Presentation designed by Jon Thomas at Presentation Advisors (www.presentationadvisors.com).
Facebook is an online social networking service. Its name comes from a colloquialism for the directory given to students at some American universities.[5] Facebook was founded on February 4, 2004 by Mark Zuckerberg with his college roommates and fellow Harvard University students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes.[6] The founders had initially limited the website's membership to Harvard students, but later expanded it to colleges in the Boston area, the Ivy League, and Stanford University. It gradually added support for students at various other universities before it opened to high-school students, and eventually to anyone aged 13 and over. Facebook now allows anyone who claims to be at least 13 years old to become a registered user of the website
An impactful approach to the Seven Deadly Sins you and your Brand should avoid on Social Media! From a humoristic approach to a modern-life analogy for Social Media and including everything in between, this deck is a compelling resource that will provide you with more than a few take-aways for your Brand!
How People Really Hold and Touch (their Phones)Steven Hoober
For the newest version of this presentation, always go to: 4ourth.com/tppt
For the latest video version, see: 4ourth.com/tvid
Presented at ConveyUX in Seattle, 7 Feb 2014
For the newest version of this presentation, always go to: 4ourth.com/tppt
For the latest video version, see: 4ourth.com/tvid
We are finally starting to think about how touchscreen devices really work, and design proper sized targets, think about touch as different from mouse selection, and to create common gesture libraries.
But despite this we still forget the user. Fingers and thumbs take up space, and cover the screen. Corners of screens have different accuracy than the center. It's time to re-evaluate what we think we know.
Steven reviews his ongoing research into how people actually interact with mobile devices, presents some new ideas on how we can design to avoid errors and take advantage of this new knowledge, and leaves you with 10 (relatively) simple steps to improve your touchscreen designs tomorrow.
You are dumb at the internet. You don't know what will go viral. We don't either. But we are slighter less dumber. So here's a bunch of stuff we learned that will help you be less dumb too.
What 33 Successful Entrepreneurs Learned From FailureReferralCandy
Entrepreneurs encounter failure often. Successful entrepreneurs overcome failure and emerge wiser. We've taken 33 lessons about failure from Brian Honigman's article "33 Entrepreneurs Share Their Biggest Lessons Learned from Failure", illustrated them with statistics and a little story about entrepreneurship... in space!
The Future for Facebook and Social Media Strategy Marcus Nelson
Presentation from a "Facebook Training Camp for Marketers" talk I gave for the Triangle AMA in Raleigh, NC.
http://www.triangleama.org/facebook-training-camp-for-marketers/
A basic introduction on Twitter:
• Why people do people share?
• Twitter terminology - hashtags, #ff, & /via
• How to write a tweet
• Understanding what to tweet
Social Media Bootcamp for Church, Vancouver, 2015Bruce Reyes-Chow
These are the latest manifestation of my "Definitive-ish Bootcamp for Using Social Media in the Church" There slides were used at the Leadershift Event with the United Church of Canada, British Columbia Conference, held in North Vancouver. Slides include: Shifts, Assumptions, Pitfalls, Possibilities, Postures, Words, Platforms, 10 To Start, Bonus Networks, and What do to tomorrow.
Employee Enablement on Social - Brand Advocates for Influence - Best PracticesMarcus Nelson
Social Media Strategies Summit - Dallas Aug 28, 2013
Inviting and encouraging employees to use social media can be a slippery slope for businesses if they don’t think about doing it the right way. Companies often balk at enabling and empowering employees to get social, but if done correctly, employees can become the most effective brand advocates. Listen to Marcus Nelson of Addvocate as he explains the best practices and ways to enable employees to get social.
Twitter for Business: Cultivating Communities & Maximizing EngagementMarcus Nelson
B2B social media presents an opportunity to not only cultivate communities on social platforms, but also amplify awareness for a company’s brand. Cross-channel marketing requires businesses to create relevant content for their subscriber base as increased relevancy will also spur increased engagement with customers online. It’s important to understand everything from how to monitor conversations to analytics that show ROI are a necessity in processing how social services have transformed the way people globally communicate and share. In this hands-on session, you will learn how to use Twitter to better market your services and establish industry contacts. Attendees will learn how businesses can best utilize Twitter, how to build a Twitter following, and how to take advantage of all the search tools and other platform applications.
Discussion was given at the Social Media Strategies Summit on February 8th, 2011 in San Francisco
A very informative and resource laden presentation that shows social media managers and worker bees many of the keys to successful content and community management.
Social media marketing can boost adults student recruitment results when colleges and universities are willing to allow current and future students to discuss their experiences at the school. It will not work for schools that seek to broadcast only "Lake Wobegon" messages.
Examples from University of Phoenix, Davenport University, and St. Leo University are used.
This presentation was given at the 2011 Texas School Public Relations Association Conference. The purpose of this session is to give school PR people some strategies and tips beyond just simply having a Facebook Page or Twitter profile. Leave lazy work behind and put social media tools to work
Facebook Video: Insights, Trends & Best PracticesTubular Labs
There were 3.1 Trillion Facebook video views between November 2015 and November 2016; that's a staggering increase of 94% year-on-year! With Facebook users spending an average of 50 minutes per day on the site, and over 100 million hours of daily video watch time being generated, the reach and influence of Facebook video content is only set to increase.
In this webinar, Mark Robertson, and Carla Marshall (Editor in Chief of Tubular Insights), will present tips and trends for Facebook video.
- The Power of Native Video on Facebook
- What's Unique about Facebook Video
- Best Practices to Maximize Viewership & Engagement
- Facebook Live Trends and Best Practices
Want to learn how to succeed with video on Facebook - Learn which video strategies, tactics, formats, dimensions, metadata, etc.. work best? Here are my Facebook Video best practices slides, as presented in a webinar with Carla Marshall (focus on Facebook Live Video), for Tubular Insights (formerly ReelSEO).
Facebook Black book 3 - make money online everydayEdward806784
This is the 3rd and final edition to our blackbook marketing
manuals. As usual this is no frills and no nonsense, straight to the
point book on how to accomplish and execute a variety of original
cutting edge methods.
We believe this one is the most powerful we have created due to
a few concepts that we have connected through our ongoing
testing and discovery.
The data we have tapped into is immense and when hooked into
the available functions of Facebook can be utilized in some really
unique and interesting ways.
Without further ado, we present our latest work, if you have
any questions please direct them through pm.
Jennifer Sable Lopez - How To Make SEO An Integral Part Of Your Community Str...FeverBee Limited
Jenn Lopez, director of community at Moz, is one of the world's top experts in using SEO to improve an existing community. In this talk she will highlight specific steps you can take to increase the SEO ranking of your community and get a LOT more traffic.
Building A Company - 11 Steps For Creating A Great ProductMarcus Nelson
Startup Weekend Orange County 2015 #SWOC15
In this presentation, Marcus Nelson gives some no-nonsense advice for building a great software product.
Ever notice how successful Internet entrepreneurs keep saying that you should build your site by listening to your users -- But no one ever explains how to get user feedback and how to integrate their ideas into your business.
Here are edited excerpts:
1. Build your team
Having a team has everything to do with having more ears to listen to your audience. My personality is that I’m a social butterfly. And I’m constantly looking for the next flower to pollinate, so to speak. Not everybody is going to do that.
2. Build for speed
You start with the core that people can see and say, “Yeah, that’s good. But what would make it better is putting the layers on.” As those little requests came in, we added features.
3. start with crap
Don’t be afraid to start with a less than perfect product. Don’t be afraid of having it be too simple. The idea is just to get people using the product. Customers are going to tell you how to make it better.
4. See the site with strangers
Your friends are going to try to make you feel good. They’re not going to say the hard things. So work with strangers.
5. Offer an easy way to listen to feedback
You can’t just put a feedback button on your site and hope people will come. You have to promote it. You have to tell people you’re listening.
6. Release your beta
There’s value in letting people know that it’s not a finished product that we’re stumbling through this a little bit.
7. Have everyone on the team sell
You need to start making money. And whether you’re doing it as a bootstrapped company or you’re going after venture funding, you still need cash flow.
8. Get marquee accounts
You need to be able to show recognizable companies are using our company, creates credibility.
9. Stay lean and hungry
Do whatever you have to do to save money. Make it last.
10. Be capital efficient
Keep your day job. Don’t put yourself in a pressure situation where you have to make money right off the bat.
11. Sell, sell, sell
photo credits: https://www.flickr.com/photos/thomashawk
Social Media for B2B - How Salesforce Does SocialMarcus Nelson
This is an old deck, but you'll see exactly how we thought through our systems before setting up Salesforce's social media plans & policies. Use this as a template for your own social media marketing playbook.
March 14th, 2013 // KANEKO // National keynote speaker Marcus Nelson shares his experiences with failure and redemption in the first event of KANEKO’s new series, in partnership with the entrepreneurship efforts of the Greater Omaha Chamber of Commerce. This will be the first of a three-part series of conversations scheduled in 2013. The series brings together exceptional speakers who will share their honest observations about the failures they have experienced and the redemptive lessons learned. Each program will highlight a national keynote speaker and a local figure who will tell their tales of failure and an academic speaker who can shed light on the psychology, sociology or science behind failure.
Future talk what happens when your entire company becomes socialMarcus Nelson
What Happens when Your Entire Company becomes Social?
WHEN: NOVEMBER 8, 2012 @ 3:30PM
SPEAKER: MARCUS NELSON
In the not too distant future, Community Management will no longer be the task of one single department. Like the Web Masters of a decade ago, these roles will be dispersed among every business unit in your company. How will this effect organizations? What tools will you need to accommodate these changes
Dreamforce 2012 -- 10 social media tips for small businessMarcus Nelson
There is a lot of talk about using social media for business but does the investment really make sense for small business or is it just a distraction? Take away 10 tips on how we believe social can help your business in this must attend session.
Speakers:
Marcus Nelson, Addvocate
Andrew Hogg, salesforce.com
Facebook for Marketing - Bigger Opportunities AheadMarcus Nelson
Over the years we've seen trends in consumer applications open the door to much more dynamic and collaborative enterprise-class products. With profiles, feeds, file sharing, and many other social features, business-class apps will never look the same again. Join us as we discuss the vision and tactics behind Facebook marketing, as well as where the platform is going to take us. We'll also offer practical tips for marketers and Q&A time to ask the experts how you can leverage the platform to extend the reach of brand, connect to customers, and grow communities.
How to create a corporate blog that engages and informs employees and the media.
It is extremely challenging to create a company blog that interests and entertains, while it also informs and delivers a corporate message. Who will blog? Who has the time? How much will it cost to run? But building and maintaining a stellar corporate blog can be done.
Marcus Nelson, director of social media at salesforce.com, will reveal the secrets of writing different and engaging content for your company blog.
In this session, you'll learn how to:
• Master the don'ts and do's of corporate blogging
• Create a team of enthusiastic bloggers
• Make your corporate blog more social
• Generate fun and creative content
• Master pro tips: Post length, keywords, media, etc.
• Keep it interesting: Do NOT over-market your company
Klout Score - Understanding Influence, True Reach, Amplification, and NetworkMarcus Nelson
Spoke to our internal marketing department about the use and benefit of using Klout to measure online influence.
Discussion covered:
• Understand Influence
• True Reach
• Amplification
• Network Effect
• Earning Perks
• Importance to Brands
• How Few Influence the Many
• Identifying Influencers
• Targeted Campaigns
• Brands using Klout
Twitter for business cultivating communities & maximizing engagementMarcus Nelson
This is a presentation I gave at GSMI's Social Media Strategy Summit on September 21st, 2011 in Boston:
B2B social media presents an opportunity to not only cultivate communities on social platforms, but also amplify awareness for a company’s brand. Crosschannel marketing requires businesses to create relevant content for their subscriber base as increased relevancy spurs increased engagement with customers online. It’s important to understand how all the pieces, from monitoring conversations to customer interactions to analytics that show ROI, are a necessity in processing how social services have transformed the way people communicate, share and make purchase decisions. In this session, you will learn how to use Twitter to better market your services and establish industry contacts. Attendees will also learn how businesses can best utilize Twitter, how to build a Twitter following, and how to take advantage of all the search tools and other platform applications to show ROI.
Social Media for B2B - How Salesforce.com Does Social #et10Marcus Nelson
Here\'s how Salesforce does Social Media, including strategy, staffing, training & measuring our company\'s social engagement.
Presentation made at ExactTarget\'s Connections 2010 Conferenceon September 15, 2010.
2. O hai.
@marcusnelson
Director of Social Media
@marcusnelson #fbclass
3. Today’s Agenda
Why do people share?
Facebook is big
The basics
Fan pages
Fans equal value
Edge Rank
Social plugins
Q&A
@marcusnelson #fbclass
16. Facebook glossary
Profile = Your page, contains info, photos, videos, and list
of your friends, or whatever else you choose to include.
Post = Message of 420 characters or less.
Wall = Where you & friends post to your profile.
‘like’= Button used to indicate appreciation, affiliation, or
acknowledgement without having to add comment.
News Feed = Continuous stream of updates.
Fan Gate = Page requiring a ‘like’ in order to gain further
value, content, of information.
@marcusnelson #fbclass
17. What does ‘like’ actually do
Replaces the old “Become a Fan”
Replaces “Share” by auto-posting to your wall
@marcusnelson #fbclass
32. Edge Rank is Facebook’s algorithm
Ranks on relevancy
Shows 3-5 most interesting posts
(FB randomizes it slightly so it doesn’t seem so stalkerish)
Most fans NEVER see your status updates
@marcusnelson #fbclass
33. How does Edge Rank work?
Time decay – as time passes, stories lose points
Affinity score – comments & likes add points
my comments are worth more than my friends
comments are worth more than non-friend comments
The native “Edge” score – eg, photos have a
default score that’s different than text
@marcusnelson #fbclass
34. Can’t SPAM it as hard as you may try
EdgeRank is between an object and a user – unlike
SEO, EdgeRank score is different for each user
No such thing as generic “Edge Rank score” – the
architecture of the algorithm makes it impossible
Real-time score – competes with everything in
newsfeed… as long as a status update is in the top 3-7
posts, you’ll probably be shown until time decay
reduces points OR other posts push you out
Note: Mobile uses “Most Recent” which makes up 30% of users
@marcusnelson #fbclass
35. You CAN optimize your content
Posting time – Saturday mornings are best
Content – Does it connect with people.
Format (text/photo/video/link) – Video/photo works best
Localization – Target “become-a-fan” ad
campaigns at friends of your fans
@marcusnelson #fbclass
55. Kraig’s points for discussion
FB platform
FB connect, what’s "login w/ FB", why do people use it
What are social plugins....
How are companies (that are not publishers like zynga)
managing a brand and presence on FB?
what are best practices?
@marcusnelson #fbclass
57. Sources
University of Pennsylvania
http://topics.nytimes.com/top/reference/timestopics/organizations/u/university_of_pennsylvania/
index.html?inline=nyt-org
Jeff Widman of http://pagelever.com
12 Awesome Facebook Stats, Charts & Graphs
http://www.slideshare.net/HubSpot/12-awesome-facebook-stats-charts-graphs
Science of Facebook Marketing by Dan Zarrella
http://www.slideshare.net/HubSpot/science-of-facebook-marketing-by-dan-zarrella
@marcusnelson #fbclass