SlideShare a Scribd company logo
@JackieWolvenJacquelineWolven.com
SOCIAL MEDIA
IN 15 MINUTES
How To Grow Your
Online Presence
Without Going Crazy
with Jacqueline Wolven
@JackieWolvenJacquelineWolven.com
WHAT IS THE SECRET?
How do I really get it all done in just 15 minutes?
@JackieWolvenJacquelineWolven.com
DON’T GO DOWN
THE RABBIT HOLE
Getting distracted is the wonder
and the curse of the internet.
@JackieWolvenJacquelineWolven.com
GET A TIMER
Pick One Task Online
Set the Timer for 15 Minutes
Do Just That Task – No Distractions.
@JackieWolvenJacquelineWolven.com
WHAT CAN YOU
DO IN 15 MINUTES?
What is really possible?
@JackieWolvenJacquelineWolven.com
WRITE ONE
TOTALLY ACCEPTABLE
BLOG POST
• Jot Down 3 Keywords
• Include: What, Who, When,
Where & A Pretty Picture
Extra Credit: Share Post to Facebook,
Twitter or LinkedIn
@JackieWolvenJacquelineWolven.com
TWEET THIS
Sometimes good enough is totally acceptable. via
@jackiewolven
@JackieWolvenJacquelineWolven.com
FACEBOOK
IN 15 MINUTES
• Write 5 posts and schedule them
• Working as your “Page” like other
businesses in your community
• Share another person’s post
Extra Credit: Create an event
@JackieWolvenJacquelineWolven.com
TWEET THIS
Facebook friends aren’t necessarily real. The people
who sit around my table at dinner are real. via
@jackiewolven
@JackieWolvenJacquelineWolven.com
TWITTER
IN 15 MINUTES
• Write 3 tweets and schedule them using the
free tool HootSuite.com
• Tweets can be:
• Business related
• Fun & Interesting
• Promotional
• Circulate Blog Posts
Extra Credit: Create a #hashtag
@JackieWolvenJacquelineWolven.com
WHAT’S A HASHTAG
A hashtag is a word or phrase after the # sign that is
easily searched in twitter or online. Such as
#DoGoodWork
@JackieWolvenJacquelineWolven.com
PINTEREST
IN 15 MINUTES
• Post photos of your listings
• Create a board about your area
• Include your website, keywords &
hashtags in your descriptions
Extra Credit: Post your photos
directly from photos that you
upload from your site/blog
@JackieWolvenJacquelineWolven.com
Pinteresting Facts
• American Pinterest users spend on average 1 hour and
17 minutes per day on the site
• Pinterest referrals spend 70% more money than visitors
referred from non-social channels
• Total Unique visitors to Pinterest increased by 2,702%
since May 2011
• 80% of Pinterest users are Women, while 50% of all
Pinterest users have children
@JackieWolvenJacquelineWolven.com
INSTAGRAM
IN 15 MINUTES
• Take a photo of an event, volunteer or
meeting
• Give a volunteer the account for a
day and let them share their view of the
world
@JackieWolvenJacquelineWolven.com
YOUTUBE
IN 15 MINUTES
• Make a channel for your organization
• Do training videos using screen cast
• Add videos from your members
Extra Credit: Do a group video
showing the impact of your organization
@JackieWolvenJacquelineWolven.com
YouTube Facts
• More than 1 billion unique users visit YouTube each
month
• Over 6 billion hours of video are watched each month on
YouTube—that's almost an hour for every person on
Earth, and 50% more than last year
• 100 hours of video are uploaded to YouTube every minute
• According to Nielsen, YouTube reaches more US adults
ages 18-34 than any cable network
@JackieWolvenJacquelineWolven.com
LINKEDIN
IN 15 MINUTES
• Review and update 1 area of your profile
• Share a blog post or item of interest
• Join a group
• Review and add to your company page
@JackieWolvenJacquelineWolven.com
HOW CAN I SAVE TIME
Time equals money,
let’s save some and make the other.
@JackieWolvenJacquelineWolven.com
TOOLS THAT
SAVE TIME
• HootSuite.com
• Buffer.com
• Facebook Scheduling Tool
• Constant Contact/Social
Media Manager
• Blog Post Scheduling
@JackieWolvenJacquelineWolven.com
HOW DO I KNOW
IF IT IS WORKING
@JackieWolvenJacquelineWolven.com
FIRST,
ASSESS THE
SITUATION
• What social media does your
community use?
• Are you watching your site statistics
using Google Analytics, Facebook
Insights & Pinterest for Business
• Are your posts, tweets & pins being
liked and shared?
@JackieWolvenJacquelineWolven.com
THE REAL SECRETS
TO EFFECTIVE
SOCIAL MEDIA
• Choose one social media channel
• Set boundaries on your attention by
setting your timer and doing one
online task that is real work
• Use tools to assess what is working
• Feel good about small wins!
@JackieWolvenJacquelineWolven.com
JACQUELINEWOLVEN.COM
Twitter: @jackiewolven
Facebook: Jacqueline Wolven
Email: jacquelinewolven.com
Ask
Jacqueline!

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