Facebook Ads - Best Practices and ROI, brought to You by XPLAIN's Information Alchemist Stefanos Karagos, creator of the 3rd Most Popular Business Presentation Worldwide for 2011
(http://www.slideshare.net/karagos/social-media-is-dead-long-live-social-media-roi).
As delivered in 2013 Digital Marketing Forum.
Don't Boost: Making The Most Out Of Facebook Ads Sculpt
In a time of ever-changing social media obstacles, it's inevitable you'll be tempted to dip your toes into the waters of paid social media advertising. But is it worth it? Can you afford it? More importantly, can you afford not to do it?
On October 8th, 2014, Josh Krakauer of Sculpt helped answer the question that has existed longer than Facebook's "Boost" button: "How do I make the most out of
social ads without throwing money away?"
Learn more about Sculpt: http://wearesculpt.com/
If you're using FaceBook ads, you're likely overpaying for traffic.
I often see failing campaigns that are only a few tweaks away from becoming profitable. http://mediabuyerassociation.com/free-media-buyer-membershipv2/
A case study I had to realize for an interview at Facebook for the Client Solutions Manager position. Here's the case study brief > https://goo.gl/wTvoHd
They were pretty happy with the presentation, when taking into account that at that the only thing I knew about Facebook ads was the marketing and content side of it but not the 'behind-the-scenes' ad targeting and budgeting side.
Essence of Facebook Marketing and Advertising: Introduction, Strategies, Stag...Asif Anwar
Essence of Facebook Marketing covers:
- Introduction to Facebook Marketing,
- Facebook Marketing Strategies,
- Stages of Facebook Marketing,
- Organic and Paid Facebook Marketing,
- Facebook EdgeRank (The Facebook Post Algorithm)
- Facebook Marketing KPIs
- Facebook Marketing Research
- Social Media Listening
- Facebook Advertising
- Social Media Reputation Management (SMRM)
- Reputation Monitoring
- Social CRM
- Social PR
- Sentiment Analysis
- Authority Measurement and Social Authority
- Other Keywords & Strategies for Facebook Marketing
- Learn More about Facebook Marketing
http://www.positivebusinessonline.com presentation to the Gold Coast WordPress Users Meetup group on Mastering Google Adwords in 30 minutes. Check the resources on the last slide for further information and learning around Pay Per Click (PPC) Marketing, and to link bank to our website for more detail and assistance setting up an effective an profitable ad campaign.
The Future of Facebook and Instagram Advertising
New Data on Facebook and Instagram Ad Trends in North America,
Europe, Asia Pacific, and Latin America
Digital marketing proposal new converted (1)nehagupta60895
About Startup Solutions.
Startup Solutions is a One-Stop-Consulting for all your Business and Corporate requirements.
* Website Designing & Development
* Digital Marketing
* Logo Designing/Graphics
* Google ads /PPC
* SEO /SMO
* Whatsapp marketing
* Facebook, Youtube Subscribers, Instagram Marketing
* Bulk SMS, Email Marketing
Introduction
Reaching customers is not an easy task. if you want to reach your target audience, Google’s search network or Facebook’s news feeds are the places where you need to be. According to the statistics, Facebook has 2.3 billion active users monthly, which makes it a huge platform for any user activity on the contrary Google Ads reaches billions of people every day through search, email, and other online activities. But many of the business owners still have a thought in their head about which one to pick Google Ads or Facebook Ads. Entrepreneurs usually allocate a specific budget to the advertising departments so they have to make a choice on which platform to choose. The fight between their head goes on for Google Ads vs Facebook Ads.
What is right for your business?
Should you invest in both of them?
Is it going to imbalance my budget?
Well, that’s what we want to find out. But let’s discuss the reasons for selecting either one.
The major difference between Google Ads and Facebook Ads:
Don't Boost: Making The Most Out Of Facebook Ads Sculpt
In a time of ever-changing social media obstacles, it's inevitable you'll be tempted to dip your toes into the waters of paid social media advertising. But is it worth it? Can you afford it? More importantly, can you afford not to do it?
On October 8th, 2014, Josh Krakauer of Sculpt helped answer the question that has existed longer than Facebook's "Boost" button: "How do I make the most out of
social ads without throwing money away?"
Learn more about Sculpt: http://wearesculpt.com/
If you're using FaceBook ads, you're likely overpaying for traffic.
I often see failing campaigns that are only a few tweaks away from becoming profitable. http://mediabuyerassociation.com/free-media-buyer-membershipv2/
A case study I had to realize for an interview at Facebook for the Client Solutions Manager position. Here's the case study brief > https://goo.gl/wTvoHd
They were pretty happy with the presentation, when taking into account that at that the only thing I knew about Facebook ads was the marketing and content side of it but not the 'behind-the-scenes' ad targeting and budgeting side.
Essence of Facebook Marketing and Advertising: Introduction, Strategies, Stag...Asif Anwar
Essence of Facebook Marketing covers:
- Introduction to Facebook Marketing,
- Facebook Marketing Strategies,
- Stages of Facebook Marketing,
- Organic and Paid Facebook Marketing,
- Facebook EdgeRank (The Facebook Post Algorithm)
- Facebook Marketing KPIs
- Facebook Marketing Research
- Social Media Listening
- Facebook Advertising
- Social Media Reputation Management (SMRM)
- Reputation Monitoring
- Social CRM
- Social PR
- Sentiment Analysis
- Authority Measurement and Social Authority
- Other Keywords & Strategies for Facebook Marketing
- Learn More about Facebook Marketing
http://www.positivebusinessonline.com presentation to the Gold Coast WordPress Users Meetup group on Mastering Google Adwords in 30 minutes. Check the resources on the last slide for further information and learning around Pay Per Click (PPC) Marketing, and to link bank to our website for more detail and assistance setting up an effective an profitable ad campaign.
The Future of Facebook and Instagram Advertising
New Data on Facebook and Instagram Ad Trends in North America,
Europe, Asia Pacific, and Latin America
Digital marketing proposal new converted (1)nehagupta60895
About Startup Solutions.
Startup Solutions is a One-Stop-Consulting for all your Business and Corporate requirements.
* Website Designing & Development
* Digital Marketing
* Logo Designing/Graphics
* Google ads /PPC
* SEO /SMO
* Whatsapp marketing
* Facebook, Youtube Subscribers, Instagram Marketing
* Bulk SMS, Email Marketing
Introduction
Reaching customers is not an easy task. if you want to reach your target audience, Google’s search network or Facebook’s news feeds are the places where you need to be. According to the statistics, Facebook has 2.3 billion active users monthly, which makes it a huge platform for any user activity on the contrary Google Ads reaches billions of people every day through search, email, and other online activities. But many of the business owners still have a thought in their head about which one to pick Google Ads or Facebook Ads. Entrepreneurs usually allocate a specific budget to the advertising departments so they have to make a choice on which platform to choose. The fight between their head goes on for Google Ads vs Facebook Ads.
What is right for your business?
Should you invest in both of them?
Is it going to imbalance my budget?
Well, that’s what we want to find out. But let’s discuss the reasons for selecting either one.
The major difference between Google Ads and Facebook Ads:
Facebook marketing is a Sub-part of social media marketing.
This slide is a full explanation of how Facebook marketing works.
Facebook is a powerful tool for social media marketing. Facebook marketing is a very cheap way to promote your brand, Product and service. It can help you in making brand awareness on the internet world.
7 Ways to Use Facebook Custom Audiences for Increased Reach7 Figure Automation
Ever since its 2012 launch, Facebook custom audiences has been an incredible tool…
It’s currently used by thousands of companies and millions of marketers from around the world.
THIS is a strategic tool that you can leverage to fine-tune your targeted prospects and reach out to more customers.
If you’re having trouble getting engagement from your audience, this article highlights following 7 effective Facebook custom audience techniques that you can use to increase your marketing engagement and reach starting RIGHT NOW:
1. Leverage Category-Based Custom Audiences
2. Play with Durations
3. Facebook Pixel Custom Audience
4. Individual Traffic Sources
5. Increase Reach & Profitability with an Upsell Audience
6. Target Based on Behavior
7. WCA Re-Engaging
There’s just no limit to what you can do to increase your reach with Facebook custom audiences. If you aren’t already leveraging these techniques, get started now to make sure that every single advertising dollar reaps maximum results for you!
Webinar: Facebook Ads Targeting Tips to Maximize ROIFunnely
Getting the most value from your ad spend by reaching only the people that matter to your business is a big challenge but hopefully there are a lot of best practices and tips to guide you in this art. Both, Demand Generation and Demand Capture should be treated separately in terms of targeting strategy.
Digital Advertising - Google PPC vs. Facebook Advertising - FIGHT!Bradford Poirier
These slides discuss the differences between advertising on Google and Facebook. We discuss the tips and tricks we use each day to create ads and optimize your conversion. Contact us today if you need help: (401) 334-9555, x154 or brad@breezedigitalmedia.com
Fear. Fear is what's holding back your website visitors from becoming customers.
And you know how to "cure" fear? With Social Proof!
In this guide you'll learn how to use social proof to boost your Ads and Landing Pages conversion rate and grow your business faster.
Read the full guide here: http://bit.ly/socialProof
Discover Social Media Marketing Best Practices Lamiaa Ahmed
There are lots of processes to put your plan, reach the specific audience and achieve your marketing objective, so in this article, I present the social media marketing best practice in 2020 to help you achieve your goals.
If you really want to be a business success online, then you need to attract hungry markets targeted to your niche. During the early years of the internet, there were only a few ways to build your business using simple traffic methods such Pay Per Click and Search Engine Optimization.
But now with the power of social media marketing the game has changed and there are now even more ways to build your online business without the hassle of SEO or paying a small fortune for PPC. Yes that's right, the playing field has well and truly been leveled to accommodate anyone seeking to make their online fortune.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
Sally's talk showcases how SEO's can work in a more succinct way to deliver stronger online marketing strategies and how to incorporate user psychology for a powerful approach that delivers results.
Exploring how to use audience data, and striking the right balance between SEO and psychology, Sally’s talk delves deeper into the countless benefits of having a robust strategy that includes both, and what can happen when you truly understand your audience.
Social Paid: Facebook Advertising Strategy by Alex Mari (Fennex)Alex Mari
Digital Academy Training
Importance of Facebook; Social Media Advertising Spend; Facebook Algorithm (EdgeRank) and Organic Reach; Converged Media; Fan Page and Facebook Insight; Creating the perfect ad (right format, right audience, right journey stage; right context).
Introduction to Digital Marketing IndiaJeevanGilbile
Nowadays, Google and Facebook generate more revenue than any other traditional media company.
It's because they control more attention today.
And that is why Digital Marketing matters a lot, to everything.
With 829 Million mobile internet users estimated by 2021, and 20 Lac Jobs to be created in digital marketing industry in 2020; Indian market is going to be very beneficial for everyone out there. It will impact your life as a consumer or an entrepreneur or business owner or job seekers.
In this presentation I've explained the basic things covered in digital marketing, including the 6 modules and their principles.
It is very focused towards people who are in the field of digital marketing or are considering a job change and aspiring to become a digital marketer.
What you are going to learn, specifically...
1. The only 3 definitions of digital marketing from leading experts which you need to follow
2. Staggering and very optimistic statistics which show promising future of digital marketing in India
3. Why traditional marketing is out-dated and what shortcomings are covered by digital marketing
4. 6 main and very important modules of digital marketing
5. What are the duties you need to perform as a digital marketer..?
6. What job positions you can get in digital marketing field..?
7. And what results you should focus on for each of these positions..?
8. Which are the most important soft skills you must have to become successful in digital marketing job..?
I hope you understand this presentation very easily and get the most value out of it. And that it moves you a step closer to start your career in digital marketing.
Discover how Skyscanner does Growth across different channels with Growth Director, Michael Briggs.
For more information visit https://medium.com/@Skyscanner/multi-channel-journeys-inside-growth-ddc2ff87af30 and https://www.skyscanner.net/mobile.html for a working example of our product in motion.
Instructor: Noah Freeman
As a digital marketer, its essential to have a knowledge of all the available advertising channels to choose from. Among the plethora of services currently out there, Facebook has risen as a force to be reckoned with.
With over 1 billion users, it's vast knowledge of its users' personal details and interests, and its ability to highly target ads to specific groups, Facebook makes an attractive option for any company. Noah will teach you all you need to know in order to make the most out of your Facebook advertising strategy.
What You'll Learn
Types of Facebook ad offerings
How to target your ad
Using page promotion and boosted posts
The elements of a great ad
Do you want to learn how to get better results on Facebook? View Rocco's #SEJThinkTank webinar to learn 15 methods to optimize existing campaigns and dive into more complex and effective Facebook Ads marketing strategies
Facebook marketing is a Sub-part of social media marketing.
This slide is a full explanation of how Facebook marketing works.
Facebook is a powerful tool for social media marketing. Facebook marketing is a very cheap way to promote your brand, Product and service. It can help you in making brand awareness on the internet world.
7 Ways to Use Facebook Custom Audiences for Increased Reach7 Figure Automation
Ever since its 2012 launch, Facebook custom audiences has been an incredible tool…
It’s currently used by thousands of companies and millions of marketers from around the world.
THIS is a strategic tool that you can leverage to fine-tune your targeted prospects and reach out to more customers.
If you’re having trouble getting engagement from your audience, this article highlights following 7 effective Facebook custom audience techniques that you can use to increase your marketing engagement and reach starting RIGHT NOW:
1. Leverage Category-Based Custom Audiences
2. Play with Durations
3. Facebook Pixel Custom Audience
4. Individual Traffic Sources
5. Increase Reach & Profitability with an Upsell Audience
6. Target Based on Behavior
7. WCA Re-Engaging
There’s just no limit to what you can do to increase your reach with Facebook custom audiences. If you aren’t already leveraging these techniques, get started now to make sure that every single advertising dollar reaps maximum results for you!
Webinar: Facebook Ads Targeting Tips to Maximize ROIFunnely
Getting the most value from your ad spend by reaching only the people that matter to your business is a big challenge but hopefully there are a lot of best practices and tips to guide you in this art. Both, Demand Generation and Demand Capture should be treated separately in terms of targeting strategy.
Digital Advertising - Google PPC vs. Facebook Advertising - FIGHT!Bradford Poirier
These slides discuss the differences between advertising on Google and Facebook. We discuss the tips and tricks we use each day to create ads and optimize your conversion. Contact us today if you need help: (401) 334-9555, x154 or brad@breezedigitalmedia.com
Fear. Fear is what's holding back your website visitors from becoming customers.
And you know how to "cure" fear? With Social Proof!
In this guide you'll learn how to use social proof to boost your Ads and Landing Pages conversion rate and grow your business faster.
Read the full guide here: http://bit.ly/socialProof
Discover Social Media Marketing Best Practices Lamiaa Ahmed
There are lots of processes to put your plan, reach the specific audience and achieve your marketing objective, so in this article, I present the social media marketing best practice in 2020 to help you achieve your goals.
If you really want to be a business success online, then you need to attract hungry markets targeted to your niche. During the early years of the internet, there were only a few ways to build your business using simple traffic methods such Pay Per Click and Search Engine Optimization.
But now with the power of social media marketing the game has changed and there are now even more ways to build your online business without the hassle of SEO or paying a small fortune for PPC. Yes that's right, the playing field has well and truly been leveled to accommodate anyone seeking to make their online fortune.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
Sally's talk showcases how SEO's can work in a more succinct way to deliver stronger online marketing strategies and how to incorporate user psychology for a powerful approach that delivers results.
Exploring how to use audience data, and striking the right balance between SEO and psychology, Sally’s talk delves deeper into the countless benefits of having a robust strategy that includes both, and what can happen when you truly understand your audience.
Social Paid: Facebook Advertising Strategy by Alex Mari (Fennex)Alex Mari
Digital Academy Training
Importance of Facebook; Social Media Advertising Spend; Facebook Algorithm (EdgeRank) and Organic Reach; Converged Media; Fan Page and Facebook Insight; Creating the perfect ad (right format, right audience, right journey stage; right context).
Introduction to Digital Marketing IndiaJeevanGilbile
Nowadays, Google and Facebook generate more revenue than any other traditional media company.
It's because they control more attention today.
And that is why Digital Marketing matters a lot, to everything.
With 829 Million mobile internet users estimated by 2021, and 20 Lac Jobs to be created in digital marketing industry in 2020; Indian market is going to be very beneficial for everyone out there. It will impact your life as a consumer or an entrepreneur or business owner or job seekers.
In this presentation I've explained the basic things covered in digital marketing, including the 6 modules and their principles.
It is very focused towards people who are in the field of digital marketing or are considering a job change and aspiring to become a digital marketer.
What you are going to learn, specifically...
1. The only 3 definitions of digital marketing from leading experts which you need to follow
2. Staggering and very optimistic statistics which show promising future of digital marketing in India
3. Why traditional marketing is out-dated and what shortcomings are covered by digital marketing
4. 6 main and very important modules of digital marketing
5. What are the duties you need to perform as a digital marketer..?
6. What job positions you can get in digital marketing field..?
7. And what results you should focus on for each of these positions..?
8. Which are the most important soft skills you must have to become successful in digital marketing job..?
I hope you understand this presentation very easily and get the most value out of it. And that it moves you a step closer to start your career in digital marketing.
Discover how Skyscanner does Growth across different channels with Growth Director, Michael Briggs.
For more information visit https://medium.com/@Skyscanner/multi-channel-journeys-inside-growth-ddc2ff87af30 and https://www.skyscanner.net/mobile.html for a working example of our product in motion.
Instructor: Noah Freeman
As a digital marketer, its essential to have a knowledge of all the available advertising channels to choose from. Among the plethora of services currently out there, Facebook has risen as a force to be reckoned with.
With over 1 billion users, it's vast knowledge of its users' personal details and interests, and its ability to highly target ads to specific groups, Facebook makes an attractive option for any company. Noah will teach you all you need to know in order to make the most out of your Facebook advertising strategy.
What You'll Learn
Types of Facebook ad offerings
How to target your ad
Using page promotion and boosted posts
The elements of a great ad
Do you want to learn how to get better results on Facebook? View Rocco's #SEJThinkTank webinar to learn 15 methods to optimize existing campaigns and dive into more complex and effective Facebook Ads marketing strategies
Two things have made the Twitter TV discussion interesting to me in 2015: The rise of Periscope and new numbers about the rise of digital video. This is a deck from a recent workshop at WGBH. It reviews the role of social media in the current TV landscape, some basic thoughts on how Twitter fits into the engagement ecosystem, and introduces the platform to the beginner Tweeter.
Reach more people by placing an ad on Facebook instead of just the usual post. You can make ads for Instagram too.
Check out this step-by-step tutorial on how to create a Facebook Ad.
This tutorial shows the latest step by step FB Ads creation using the Ads Manager. Some insights on making your campaign more effective by targeting a specific audience that could be your potential customer.
현재 전 세계 사용자 수 2억명을 돌파한 인기 소셜미디어 채널 '인스타그램'과 더욱 친해지고 싶은 분들을 위해 준비했습니다.
1. Instagram을 운영하고 싶은 비즈니스를 위한 다양한 팁
- 비하인드 스토리텔링:
평소 유저들이 궁금해 하던 내부 문화 및 행사를 보여줌으로써 '특별한 경험'을 엿보는
즐거움 제공
- 공감형 스토리텔링:
일상 속 시즈널 이슈부터 오늘의 날씨까지, 어느 누구나 공감할 수 있는 소재로 접근
- 비디오 스토리텔링:
제품의 사용법 또는 장점들을 강조한 영상을 통해 효과적인 제품 Showcase 가능
- 해시태그 스토리텔링:
유저들이 기억하기 쉽고, 사용하기 편한 Brand만의 해시태그를 생성하여 시그니쳐
슬로건으로 활용
- Call to Action 스토리텔링:
기존 팬들로 하여금 친구를 태깅하도록 유도하여 신규 팬 유입 및 Brand Exposure
증대화
2. Instagram을 활용한 캠페인 활용 사례
3. Instagram 퍼포먼스 분석을 위한 유용한 툴 소개
4. Instagram에서 인기 있는 해외 및 국내 브랜드 소개
5. 더 많은 정보를 얻을 수 있는 블로그 및 웹사이트 소개
THE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNSunfunnel
http://unfunnel.com/facebook-ads-guide
A successful Facebook Ad is made of 2 components: a great design, targeted to the right audience. By analyzing over 100,000 real world ads we’ll show you what’s trending right now.
We not only provide you with the science and data behind a successful Facebook ad, but we also give you actionable best practices and highlight examples of companies doing it right.
Download this guide from Adspresso and HubSpot to learn how to create perfect Facebook ads based on real data on headlines, popular words, numbers and sentiments, and more!
Why Social Media Chat Bots Are the Future of Communication - DeckJan Rezab
Social media chat bots are the future of communication, if its WhatsApp, Facebook Messenger, Kik, Skype, or Telegram - you can use their bots and bot stores to easily access new services - easier you could ever do it with apps.
Ready to sharpen your #copywriting skills? Here are 125 quick tips organized in 14 chapters—from veteran copywriter, creative director, and SlideShare keynote author Barry Feldman.
As a digital strategy agency - our focus is helping clients deliver the right message to the right audience at the right time.
From a framework - we created an overview of 13 current media channels designed to help identify the correct strategy, target, and audience.
For more information - please visit http://www.digitalspaceconsulting.com.
How fluent are you in paid media? The vocabulary that was once exclusive to the advertising industry has become required learning for today's top PR professionals. This quick guide defines key paid media terms and explains why they matter to all communicators.
With over two billion active users, Facebook is a powerful tool for standing out and reaching the target audience. Explore the power of Facebook Ads for solar companies.
Social Media Workshop: Social Advertising OverviewPlaid Swan
A general overview of traditional & social advertising including how social should fit as part of your marketing mix. Focus is on Facebook & Instagram ads, goals, and best practices. Also covers the difference between Facebook promoted and boosted posts. May 2018
What do we want from our Facebook fans?Mat Morrison
Coca Cola has 53m followers on Facebook these days (November 2012.) But it sells ~2bn servings a day. Even if we were to pretend that those 53m fans didn't represent a saturated market, how much Coca Cola would they have to buy tomorrow to move the needle?
What are Fans for?
101 guide to the basics of paid social media, complete with platform (Facebook, Twitter, YouTube, Vine, Outbrain, Tumblr & Snapchat) average spend and content size requirements for campaigns.
Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff R...Jeff Ragovin
This workshop will provide an overview of marketing and advertising solutions for popular social networks; including Facebook, MySpace, LinkedIn, and others. Attendees will learn how to create social advertising campaigns, create branded groups, drive brand awareness using social apps & widgets, and reach consumer audiences on social networks & widget platforms.
How to drive action online, in-store and in mobile app with Facebook. Best Practices for Facebook direct response marketing.
Facebook offers a sophisticated direct response marketing solution for marketers to reach more of the right people, drive action across devices and make more insightful decisions.
#lucioribeiro
#onlinecircledigital
www.theonlinecircle.com
Although this is not the greatest presentation, but i have managed to include some of the basics of web marketing. Currently i am doing SEO for a service in India. A newest of initiative in India which can take this part of the world to new heights....
We chose 5+1 books for Marketers who want to understand what is changing in a Data driven era, from Consumers Analytics to Competitive Intelligence and beyond.
The journey before the destination - Analyzing the Traveling Decision Making ...XPLAIN
This is an outline of XPLAIN’s Global Research about Destination Marketing “The Journey Before the Destination”.
For the purpose of this Research we analyzed 80 Million Travelers' Public Conversations and Reviews and 25 Million Travelers' Searches from 71 Countries across the Globe in the last 5 years.
Travelers' Behavior has changed and it’s constantly evolving.
98% of the Global Travel Content is User Generated and the main reasons by far for Travelers to Travel today are to gain Experiences and Escape from their everyday life.
Do you want to know More and Become Better in Destination Marketing? Contact us, we are here to support you.
IT’S AN “M” WORLD - 9+1 Learnings to Build a Path to SuccessXPLAIN
"There is NO Mobile Marketing. Marketing doesn’t have flavors. Marketing has objectives.” stated Stefanos Karagos - Founder & CEO of XPLAIN, in his keynote speech during the Mobifest 2015 in Romania.
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
Creating a Viral Content success story has no recipe. It has a lot of variables, not all of which can be controlled by a Brand. However, this deck offers you the ideal How-To approach in creating tasteful, inspired Content that will help your message stand out from the information noise on Social Web and make people eager to share it around.
An impactful approach to the Seven Deadly Sins you and your Brand should avoid on Social Media! From a humoristic approach to a modern-life analogy for Social Media and including everything in between, this deck is a compelling resource that will provide you with more than a few take-aways for your Brand!
The Web is a Visual World, where Visual Content Rules!
See how you can Master it in Social Media and Beyond, on this keynote for the latest Design-LobbyForum by XPLAIN' founder Stefanos Karagos.
http://XPLAIN.co
Your marketing strategy and tactics have to fundamentaly change in order for your Brand to succeed in the era of the content and earned media domination.
Presentation by George Zarkadakis, UK Country Director for XPLAIN (xplain.co)
How ZMOT affects Consumers' Behavior During RecessionXPLAIN
Want to know more about ZMOT? Learn how to utilize the Zero Moment of Truth mental marketing model to influence buying decisions.
Presentation by Stefanos Karagos, Founder of XPLAIN
It's all about Content Marketing, it's about the Content and the Human Mix, it's about the rules of the Social Media World.
Presentation by Stefanos Karagos, Founder of XPLAIN at Social Media World 2012 Conference
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
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Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
4. a 365 content marketing agency
Clients >100 Beloved Proud
in 8 countries brands memberships
UNITED KINGDOM
FMCG
WORD OF MOUTH MARKETING
GERMANY
AUTOMOTIVE
ASSOCIATION
SWITZERLAND
DISTRIBUTION
(CHICAGO)
TURKEY
RETAIL
ROMANIA
FASHION
EMARKETING ASSOCIATION
GREECE
INSURANCE
(LONDON)
CYPRUS
ECOMMERCE
BAHRAIN
TECHNOLOGY
ENTERTAINMENT
TELECOMMUNICATIONS
5. great clients portfolio
FROM THE BRILLIANT START-
UPS AND CHALLENGING
BRANDS THROUGH TO THE
BIGGEST, BEST AND
MOST ESTABLISHED
COMPANIES IN THE WORLD, WE
WORK WITH AMAZING CLIENTS.
7. once upon a time
there were 3 media
layers
understand the facebook ecosystem
wtf
8. Paid Owned Earned
Ads Fb page Pure ugc
Paying to leverage the Dynamic content in a The customer as a channel.
power of a channel to controlled environment. Built through engagement,
deliver a message that Setup as a repeatable, conversation and content
drives to another type value-added sharing.
of media.
experience.
9. today fb needs money,
so fb ads are
the main bull-horn
Stock markets rule
the social web too
12. fb ads are
social
You can reach out to people in their
social environment during their social
activities.
The fact that a user sees that his
friends like a page, a post etc. is a very
intensive Social Recommendation.
13. fb ads are
razor sharp
targeted
You can target your campaign's
audience by location, gender, age,
education and other demographic
criteria.
14. fb ads are
personalized
& microtargeted
What is even more important, you
can target Facebook users by their
specific interests, activities and
hobbies, family status, shopping
habits, Facebook connections and
even by their date of birth, to create
highly personalized messages to
them.
15. 1 build/increase main objectives
brand awareness
for an fb ads
2 branding campaign
3 disseminate
specific information*
4 fan recruitment
5 lead generation
(*for example,
6 sales a new product launch)
17. most common ad types, that work
market sponsored Page post
place stories* Ads*
Also called standard ads, they They advertise Facebook users' You can further promote your most
appear in the right-side column activities (for example, a page successful content to your fans and
of Facebook properties. They or post like, a post comment, a their friends by creating an ad from a
can include a social place ckeck-in) to these users' post that was originally published on
recommendation, even if they friends.
your page.
lead off Facebook.
*Desktop News Feed, Mobile News Feed, Right Side Column
18. Always remember!
Your Facebook ad
campaigns are an integral
part of your Content and
must be aligned to your
overall Content Strategy!
20. You
CPC Cost per Click
have
cpm
Cost per Thousand Impressions
to know Click Through Rate: Percentage of Clicks
CTR to the number of Impressions
impressions Total number of views
Every action related to your page, that the user
actions performs after having clicked on an ad*
reach Number of Unique Users
who have seen an Ad
frequency Number of times a user has seen an ad
*Page like, post like/comment/share, video view, answer to a question etc.
21. use
The facebookSolution manager
The Default Simple
ad
Tools
facebook power editor
The Advanced Tool For Bulk Editing
third party api tools
Sophisticated Tools Which Cover Special Needs
And Are Mostly Expensive
23. latest developments
FACEBOOK MULT I SITE
EXCHANGE GETING
(FBX)
TAR
Through Facebook Exchange, advertisers and agencies have been able to use
cookie-based targeting through Demand-Side Platforms (DSPs) to reach their
audience on Facebook with more timely and relevant messages.
CONVERSION DIRECT SALES
MEASURMENT
&OPTIMIZATION
& ACTIONS
It works by counting relevant user actions, such as registrations and shopping cart
checkouts, that are driven by people seeing an ad on Facebook.
25. ?
In May 2012 General Motors Co
announced that they wiіll stop
advertiіsiіng on Facebook because
Facebook ads had liіttle iіmpact on
buyers' behaviіor.
!
AdAge points out that General Motors'
decision was taken after they were
deniіed by Facebook the complete
brandiіng of Facebook pages.
26. €
€
In June 2012 Zappos announces a 3.5×
ROIІ in the last two years with a spending
of about $10 million.
€
In September 2012 Facebook's
partners report that the company's
Exchange ad-buying program has resulted
in up to a 20x iіncrease of ROIІ.
27. €
€
In November 2012, Facebook Global
Marketiіng Chiіef, Carolyn Everson,
announced that Samsung receiіved
a 1,300 percent Return On
IІnvestment from a campaign for
Samsung Galaxy S IІIІIІ.
? Do you Beliіeve iіt?
29. impressions create value
of sales from online ad
93%
campaigns are a result of
Impressions without Clicks.
Correct Targeting is more
important than CTR.
30. reach drives revenue
Reach has always been
76%
important - in traditional as well
as in Online advertising.
Campaigns optimized for Reach
had a 74-76% higher ROI.
31. the 3 flavors of reach
Organic paid viral
The number of users (Fans The number of users (Fans The number of people who
& Non-Fans) who visited & Non-Fans) who saw a saw your Page or one of its
your Page, or saw your Sponsored Story or Ad posts from a story
Page or one of its posts in pointing to your Page. published by a friend.
the News Feed or ticker.
What Does it Tell us? What Does it Tell us? What Does it Tell us?
How effective is your How much are paid efforts How effective is your
Content and Content contributing to your Content Strategy and your
Strategy in reaching out to results? Paid Ads in motivating
more users? users to engage and share
Are users visiting your your content with their
page? friends.
32. The power
of networks
150 K 1,9
Million 10,3
Millions
Fans Reach Friends of Fans
Force
Last Month
(17-55)
33. if message is right, frequency is key
increase of ROI using
Optimized Frequency
42%
of Facebook Ads.
A too low Frequency can be as
bad as a too high Frequency.
Test, monitor and measure your
ads to find the ideal value for
each individual campaign.
35. follow the facebook
advertising guidelines
facebook.com/ad_guidelines.php
38%
of FB Ads were
Rejected because
they were Violating
the Guidelines!
36. fb ads have to be part
of your brand’s strategy
A Facebook ads campaign is
not an isolated island.
It must be aligned with your
overall Content Strategy,
Objectives and Aesthetics.
37. keep it
clear & close
Use clear images and close-
up photos (also valid for
page posts that will be used
as Page Post Ads).
Create texts with a clear
Call To Action.
38. Do not spam
Facebook users.
Targeting a very broad audience
without taking into account the users'
interests, demographics etc. is
SPAMMING and will adversely affect
your campaign's CTR.
39. a/b test
all the time
Create multiple variations of
your ads and monitor their
performance. Identify the best
performing units and pause the
rest of the ads.
As a rule of thumb, start
with about 100 units to be
able to test body texts,
images but also target
groups.
40. stop bombarding
your audience
Facebook users are not
helpless TV viewers.
They can react to
annoyances by hiding or
even reporting your ad
when they had enough.
42. e y our own
Cr eat
coc kta il.
Use a mix of standard
ads and news feed ads to
gain a satisfactory Reach,
drive Engagement with
your page and Recruit
new fans for your page.
43. Optimized cpm
could help your brand
Give oCPM (optimized CPM) a try.
When it was first introduced, it
confused many advertisers, but
things are much better now!
44. human-optimize
your content
Keep your Ad’s Content
Human Optimized but
don’t forget to do the
same to your landing
page content.
Don’t forget:
Content is the King
only if you Treat it Like
a King!
47. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.
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