1. Intersection of Social Media and Fundraising Presented by Dawn A Crawford Social Media & Communications Consultant @SocMediaRckStr http://farm3.static.flickr.com/2141/2376995789_6f7d7448e5_o.jpg

2. Social Media is a Conversation

3. Do NOT Be This Guy http://www.flickr.com/photos/mythoto/5064380001/sizes/l/

4. Social Media is a Relationship http://www.flickr.com/photos/eelssej_/394781835/sizes/z/in/photostream/

5. Creating Your Sustainable Plan Master Tools Make a Plan Pick-A-Platform Explore & Experiment Take It Off Line Quit

6. http://www.flickr.com/photos/bre/552152780/sizes/l/

8. Schedule updates

9. Batch upload

12. Make sure it’s completely social media optimized

15. Be a person

16. Identify champions

17. Take it off social media

19. Clear call to action

20. Creative themes work

21. Update often

22. Use multi-media

23. Ideas!

25. Engage bloggers to tell your story

26. Leverage advocates to repost

29. Ask often

30. Leverage celebrations with Causes

32. Ask for Retweets

33. Leverage advocates

34. Fundraise one tweet at a time

36. Great article on video fundraising ideas:

37. Video Can Help Boost Donations in End-Of-The-Year Fundraising - http://www.bethkanter.org/hoffman-vide/

41. Project Overview Purpose: • Year-end fundraising campaign for the Autism Science Foundation • Get small/medium donors who have some autism familiarity to donate Distribution: Social media, website and email Timeline: • Material development: November 12 – November 30 • Campaign: December 1 – December 31 http://www.socialnomics.net/2010/05/05/social-media-revolution-2-refresh/

42. Set Realistic Goals Contribute to achieving the ASF's year-end fundraising goal Of $15,000 Contribute to an 15% increase in ASF's Twitter and Facebook followership for the month Receive 2,000 views on the video Place 5 posts on blogs Place 1 media story

43. Campaign Elements Landscape Analysis Campaign Logo Development Video Website/Blog Email Flight Social Media Engagement Blogger Outreach Media Outreach Thank You Notes

44. Website – Recipe4Hope.org 1,016 visits (758 absolute unique visits) 74.41% new visits 63 sources and mediums drove traffic to the site Nearly 25% of all traffic came from Facebook - After that was Twitter (6%) and the Discover Magazine Blog Bad Astronomy (5%)

45. One of the best engagement tools of the campaign Highlights included cookie photos and December 15 Status Update Contest 13% “Like” increase for the month 1,585% increase in Post Views in comparison to Nov 2010 16% increase in Post Feedback in comparison to Nov 2010

46. 5% overall increase in Twitter followers Frequency – 101 tweets Reach – 4,540 followers Impressions – 219,318 followers 175 clicks on links in tweets Biggest lull around Christmas

47. Media & Bloggers 2 media stories including USA Today “How to make your impact this holiday season” 15 Placed Blog Posts and got 2 “Ripples”

48. Call2Action Widget Donation widget that could be embedded in blogs or websites • 32,593 Hits • 15,756 Unique Views

49. Fundraising Stats $10,954 raised online between 11/30 - 12/31 64 gifts overall $171 average gift

50. Philanthroper.com – called the “Groupon” for nonprofits because it highlights one nonprofit a day to raise awareness and funds $1 at a time $307 donations + some larger donations through ASF website 6 national blog posts 31 tweets with amazing reach

51. Social Media is a Conversation

52. Explore

53. Nerd Out & Experiment http://www.flickr.com/photos/marsdd/2986989396/sizes/o/

54. Take It Off Line http://www.flickr.com/photos/motionblur/5558465371/sizes/l/

55. Say Bye-Bye http://www.flickr.com/photos/seandreilinger/2339868030/sizes/o/

56. Passion is Infectious http://www.flickr.com/photos/krystalt/5248185017/sizes/l/

57. Biz Card + Magic = Presentation + Reading List Dawn Crawford Principal Communicator bcdcideas.com dawnacrawford@gmail.com 720-231-1930 @SocMediaRckStr