Learn five elements your Rotary Facebook page should
have that will help you reach club goals, such as attracting
new members, finding more project resources, and letting
the community know about your club.
Learn how to build and engage with your audiences on
social media to lead them to take meaningful action. With
a focus on Facebook, Twitter, and LinkedIn, we’ll discuss
best practices for using the different tools available
to foster communication internally and externally,
showcase what real differences Rotary makes in people’s
lives, keep in touch and build relationships with alumni
and media, crowdsource funding, and more.
Social Media 101: Using Social Media to Promote Rotary and Engage Your CommunityRotary International
Are you reluctant to start using social media? Looking to
recharge your club’s online presence? Rotary’s social media
team will show you how Facebook, Twitter, and other
tools can help your club attract new members, engage your
community, and transform your events.
Kiwanis Membership: If You Love Your Club, Share itC Todd Smith
Presented at the 2014 Florida Kiwanis District Convention on methods for membership development through better marketing, networking, and branding of Kiwanis.
Learn how to build and engage with your audiences on
social media to lead them to take meaningful action. With
a focus on Facebook, Twitter, and LinkedIn, we’ll discuss
best practices for using the different tools available
to foster communication internally and externally,
showcase what real differences Rotary makes in people’s
lives, keep in touch and build relationships with alumni
and media, crowdsource funding, and more.
Social Media 101: Using Social Media to Promote Rotary and Engage Your CommunityRotary International
Are you reluctant to start using social media? Looking to
recharge your club’s online presence? Rotary’s social media
team will show you how Facebook, Twitter, and other
tools can help your club attract new members, engage your
community, and transform your events.
Kiwanis Membership: If You Love Your Club, Share itC Todd Smith
Presented at the 2014 Florida Kiwanis District Convention on methods for membership development through better marketing, networking, and branding of Kiwanis.
"Rotary Brand Promotion- Club level techniques "Rtn murali3262 district chair...Rtn Murali RC Berhampur
Rotary Brand Promotion- Club level techniques "Rtn R.Murali Krishna 3262 district chairman rotary brand promotion presentation on11th oct'15 at RI District 3262 public image/Relations seminar at Bhubaneswar
What if a project could be completed by the end of your next
club meeting? Learn how to design innovative activities that
are cost effective, time restrained, and beneficial to your
community. Harness your creativity and start thinking about
potential mini-projects that will engage your members and
leave them with a real sense of accomplishment at the end of
your meeting.
Rotary’s got a new look, so let’s learn how use it! Get an overview of the new visual identity guidelines and see examples of how clubs are already using it to bring our story to life in their communities. You’ll also get a chance to share your own ideas and learn how to use the Brand Center on My Rotary to turn them into reality.
Every Rotarian is an ambassador of Rotary's values and mission. However, the Rotary clubs must continue strengthen Rotary's public image as world's largest voluntary service organisation committed to peace and better understanding in the world through humanitarian service projects. This requires telling your story and sharing it with the community and other stakeholders on regular basis using various communication tools, like website, club bulletin, etc. At the same time the story must be shared with the media, to win better understanding as well as engage them to reach out to the needy. For further information or clarification, you can contact seejaysingh@gmail.com
Social Media for Rotary Clubs: 10 Ways to Support Rotary's MissionKerry Rego
This presentation was given by Kerry Rego at Heart of Rotary, District 5130 Assembly on 4/2/11. An advanced session on social media for Rotarians, a look at the tools they/we can use to further our international goals.
The Public Image/Public Relations session will provide you with a quintessential mix of fact and fun, inspire you to share your club’s Rotary stories and how best to convey Rotary’s image to the public at large, primarily focusing on Rotarian-centric needs to optimize and enhance your club-speci c achievements and initiatives. Emphasis will be on “Brand Rotary” tools, aka Rotary Brand Central Station, Mastering the Art of “Social Media” and Expediting and Enhancing Your Digital Public Image using your Club’s Website, then via District 6970’s website “calendar”, Facebook, Twitter, Instagram et al.
DMAI Social Photography Presentation by Caroline Bean - Greater Philadelphia Tourism Marketing Corp., Bill Karz - LA Tourism and Melissa Yao Hille - Visit Savannah
Valparaiso Rotary Club Social Media Presentation The Four Horsemen-old and ne...RotaryValpo
As Rotarians, we know how difficult it is to find help, especially in regards to Social Media set up. Ever wonder what all of the platforms mean and how to work with them? It's as easy as eating a cheeseburger! Last year we had no presence and now we have numerous platfoms running with a ton of people following us. This is what we have done with our Social Media Initiative. Here are our Four Horsemen (plus one) young and old.
We recommend you run through our slides, see what we have done and then see what other clubs have done. Our Four Horsemen are Facebook, LinkedIn, Twitter, and Google+ (our fifth is YouTube)
We recommend you start with FB, then LinkedIn, then Twitter and so on. We use YOu Tube to show Rotary Videos during our meetings as well as other videos like TED.com We are just now working on Google Hangouts and hope to have our first Hangout this year and do a live streamed meeting.
Good luck. Service Beyond Self! If you need anything please email us at RotaryValpo@gmail.com or email Greg Farrall who started this initiative at greg@farrallwealth.com Good luck!
NOTES FOR THE PRESENTER:
Update slides as appropriate for your clubs and districts. Slides 3 and 22 require you to insert local examples. You can use video or audience participation.
Encourage participants to use the #whatisrotary throughout the presentation to share ideas and join the larger conversation.
The worksheet for the interactive activity can be found here: https://www.dropbox.com/s/57qahlavantqecw/What%20is%20Rotary%20handout.pdf
Your church website can become more than just an online bulletin board. In addition to being your public website, your church website can be the online gathering point for the members of your congregation. Learn how to post relevant and timely content, encourage members to get involved, 9 ways to make potential visitors feel welcome, and a lot more—all from your church website!
"Rotary Brand Promotion- Club level techniques "Rtn murali3262 district chair...Rtn Murali RC Berhampur
Rotary Brand Promotion- Club level techniques "Rtn R.Murali Krishna 3262 district chairman rotary brand promotion presentation on11th oct'15 at RI District 3262 public image/Relations seminar at Bhubaneswar
What if a project could be completed by the end of your next
club meeting? Learn how to design innovative activities that
are cost effective, time restrained, and beneficial to your
community. Harness your creativity and start thinking about
potential mini-projects that will engage your members and
leave them with a real sense of accomplishment at the end of
your meeting.
Rotary’s got a new look, so let’s learn how use it! Get an overview of the new visual identity guidelines and see examples of how clubs are already using it to bring our story to life in their communities. You’ll also get a chance to share your own ideas and learn how to use the Brand Center on My Rotary to turn them into reality.
Every Rotarian is an ambassador of Rotary's values and mission. However, the Rotary clubs must continue strengthen Rotary's public image as world's largest voluntary service organisation committed to peace and better understanding in the world through humanitarian service projects. This requires telling your story and sharing it with the community and other stakeholders on regular basis using various communication tools, like website, club bulletin, etc. At the same time the story must be shared with the media, to win better understanding as well as engage them to reach out to the needy. For further information or clarification, you can contact seejaysingh@gmail.com
Social Media for Rotary Clubs: 10 Ways to Support Rotary's MissionKerry Rego
This presentation was given by Kerry Rego at Heart of Rotary, District 5130 Assembly on 4/2/11. An advanced session on social media for Rotarians, a look at the tools they/we can use to further our international goals.
The Public Image/Public Relations session will provide you with a quintessential mix of fact and fun, inspire you to share your club’s Rotary stories and how best to convey Rotary’s image to the public at large, primarily focusing on Rotarian-centric needs to optimize and enhance your club-speci c achievements and initiatives. Emphasis will be on “Brand Rotary” tools, aka Rotary Brand Central Station, Mastering the Art of “Social Media” and Expediting and Enhancing Your Digital Public Image using your Club’s Website, then via District 6970’s website “calendar”, Facebook, Twitter, Instagram et al.
DMAI Social Photography Presentation by Caroline Bean - Greater Philadelphia Tourism Marketing Corp., Bill Karz - LA Tourism and Melissa Yao Hille - Visit Savannah
Valparaiso Rotary Club Social Media Presentation The Four Horsemen-old and ne...RotaryValpo
As Rotarians, we know how difficult it is to find help, especially in regards to Social Media set up. Ever wonder what all of the platforms mean and how to work with them? It's as easy as eating a cheeseburger! Last year we had no presence and now we have numerous platfoms running with a ton of people following us. This is what we have done with our Social Media Initiative. Here are our Four Horsemen (plus one) young and old.
We recommend you run through our slides, see what we have done and then see what other clubs have done. Our Four Horsemen are Facebook, LinkedIn, Twitter, and Google+ (our fifth is YouTube)
We recommend you start with FB, then LinkedIn, then Twitter and so on. We use YOu Tube to show Rotary Videos during our meetings as well as other videos like TED.com We are just now working on Google Hangouts and hope to have our first Hangout this year and do a live streamed meeting.
Good luck. Service Beyond Self! If you need anything please email us at RotaryValpo@gmail.com or email Greg Farrall who started this initiative at greg@farrallwealth.com Good luck!
NOTES FOR THE PRESENTER:
Update slides as appropriate for your clubs and districts. Slides 3 and 22 require you to insert local examples. You can use video or audience participation.
Encourage participants to use the #whatisrotary throughout the presentation to share ideas and join the larger conversation.
The worksheet for the interactive activity can be found here: https://www.dropbox.com/s/57qahlavantqecw/What%20is%20Rotary%20handout.pdf
Your church website can become more than just an online bulletin board. In addition to being your public website, your church website can be the online gathering point for the members of your congregation. Learn how to post relevant and timely content, encourage members to get involved, 9 ways to make potential visitors feel welcome, and a lot more—all from your church website!
#4 IMU: Successful Business Uses for Facebook and LinkedIn (GF202)HubSpot
Class 4 of Inbound Marketing University
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Wright Transformational Leadership Symposium Social Network Push Class 2Social Jack
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Talk is cheap, content is King. 10 ways to actually use Facebook in your busi...Ryan Kackley
This is a power point presentation about how to use Facebook in your business. This was originally given to the Facebook Group TechShare in Salem Oregon. From Oregon Marketing Group.
How To TRIPLE Your Facebook Page Engagement And Reach!Victoria Cavallo
In this FREE TRAINING you'll learn -
*How to breath LIFE into your Facebook Page!
*WHAT and WHEN to post!
*What's in it for me? WHY do you even WANT your fans to engage?!
*How to turn fans into leads and into paying customers/clients!
Using Social media to recruit
Employers are looking for different ways to reach talented candidates. With 50% of the worlds population being 30yrs and under you will find that many of them are using social networks to talk. 8 out of 10 employers are now using social media to find candidates. If you're an employer already doing it then ask yourself are you doing it effectively?
Be a part of a conversation and provide your insight into
Rotary’s future — in 2020 and beyond. What’s working now,
and what can we do better in the future? In small groups
accompanied by facilitated discussion, we’ll explore recent
Board and Trustee decisions and talk about what Rotary
International can do to improve your experience in coming
years.
Marketing on Facebook | 5 Takeaway LessonsJohnny Chan
Presented at a special San Diego Software Industry Council's event held on April 24, 2009.
For more info on the event, check out our blog post on it at http://booststrapping.typepad.com/booststrapping/2009/04/marketing-on-facebook-5-takeaway-lessons.html
Find out more about eBoost Consulting at http://www.eboostconsulting.com
Digital Campaign For Social Cause in Bandung Indonesia. Conducted as an assignment for an elective course "Social Media Management" di School of Business Management, ITB.
A review of how to set up, create, target, and measure advertising on Facebook, including targeting, pricing, and bidding strategies to optimize performance and ROI.
Wanna learn more about Facebook for your business?
• Why do people share?
• Latest FB Statistics.
• What's the value of a "Fan"
• What happens after you click "like"
• "Edge Rank" What is it, and why you need to care.
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
Facebook can raise awareness about Rotary in your
community as well as attract members and resources
for your club. Just like with your personal Facebook
page, you need a strategy. There’s a limit to how many
cat pictures and inspirational quotes people will tolerate
before they start hiding your posts from their feed. You’ll
hear how your external social media presence fits into
your overall communications strategy, learn tips for using
images and reusing newsletter content, and start using
Facebook to connect with your community.
Moderator: Brian Hall, District 6840 Governor, Rotary
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Building relationships and trust on social media is no different than doing it in person. It is about being your authentic self and then consistently sharing your story (including your values, passions and vision), connecting and listening.
This presentation will share tips, tricks, and truths on how to do all of these things efficiently and intentionally on social media channels like Facebook, Twitter, Instagram and LinkedIn... with mobile apps infused whenever possible!
Values Exercise Link: www.d11consulting.com/valuesexercise
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ROSNF Breakout Sydney Convention 2014: "Telling Your Story with Social Media.Kero O'Shea
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
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use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
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Your Path to YouTube Stardom Starts HereSocioCosmos
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5 Things Every Rotary Club Facebook Page Should Have
1. 2014 ROTARY INTERNATIONAL CONVENTION
Five Things Every Rotary Club
Facebook Page Should Have
#ricon14
2. • 20 years
communications
experience
• 6 years social media
experience
• Manages
facebook.com/rotary,
@rotary, LinkedIN
Antoinette Tuscano, Communications senior
supervisor at Rotary
3. 1. Determine your audience and create a strategy
2. Use images that make your club look great
3. Make your About and other Facebook tabs work
for you
4. Post content that is relevant to your audience
5. Get club buy-in
The Facebook Five
5. Who would you like to read your
social media posts? And why?
6. Who is best reached by Facebook?
Club members that you see every week and you have email
addresses and phone numbers for?
Or an external audience looking to learn more and might
want to join or donate to your club?
Audience
7. What Rotary does can provide the content Facebook audiences look for
9. 80 percent of your Facebook posts should be
about what’s most relevant to your audience.
Strategy – How do you reach your audience?
10. How do you want someone to feel after
reading your post?
What action would you like someone to take
after reading your post?
They read your post, and now so what?
11. Simone Collins
•Rotary Club of Freshwater Bay, District
9455, Western Australia
•RICON14 Organizing Committee &
Promotions Committee Member
•ROSNF Charter Chair & former ROSNF
Training Chair
•14 years professional experience in
online communities / social media
•Facebook.com/rtnsimone
•Facebook.com/ricon14
•Facebook.com/freshwaterbayrotary
•Facebook.com/rosnf
•Facebook.com/membershiptips
12. • Professional look – close up, in focus, good lighting
• Colour!
• Action
• Happy people…and lots of them!
• Tell a story
• Showcase your members and achievements
Photos – What attracts people?
18. • Profile picture needs to look good as a small
square
• Nothing too busy
Easily identifiable, e.g. Rotary emblem
Not likely to change regularly
• Cover photos can showcase your club
Photos are easy (only see 850 x 315 px) but
choose wisely
More professional mashup with appropriate
text (e.g. website URL) even better
Profile Pics and Cover Photos
21. About Section -- Overview
• Set the scene succinctly in the
“About” overview, just under your
profile pic – don't overrun the space
provided!
• In particular, mention where
precisely you are! It can be
impossible to work out where a club
is from its name alone, especially
since many places share the same
town name.
• If you have room, include your web
address.
22. About Section -- Details
• Fields provided
depend on page
category chosen.
• Fill in as much
detail as possible –
especially your
contact details!
• Be sure to include
your web address so
visitors can explore
further.
23. About Section – Life Events
• Use Life
Events/
Milestones to
record key
occasions: club
presidents,
awards and etc…
24. Connect with other organizations
Like the pages of other organizations you work with,
including Rotaract and Interact clubs, and interact with them!
25. Events
• Events are a great way to
increase attendance
• Very quick to set up
• Guests can buy tickets
online
• Map of location
• Easily update attendees
and those considering
going
• Automatic reminders
through Facebook
26. ABOUT THE SPEAKER: Susan E. Fisher
Susan’s Rotary Social Media Sites
Rotary Club of Wilmette Harbor Facebook page
Rotary Club of Wilmette Harbor LinkedIn group
Rotary Club of Wilmette Harbor Twitter account
President Elect & Communications Chair
Wilmette Harbor Rotary Club, Wilmette, Illinois, USA
Rotary Foundation Ambassadorial Scholar in Journalism
Related credentials: M.Ed. & interactive marketing certificate
Meet me on
LinkedIn
28. PUT A FACE ON ROTARY: Tell your club’s story
Reflect your
brand
Set call to action
Remember: A
picture says …
Encourage
“likes”
Promote
events
29. PUT A FACE ON ROTARY: Show who you are & what you do
This iconic club photo
attracted 768 unique
users:
Why?
• Many people tagged
• Many people “liked”
• Several people
commented
• One person shared
30. • Use a conversational
voice
• Target audience with
relevant messages
• Strike an emotional
chord
• Try questions to
engage
• Make clear calls to
action
ENGAGE THE VISITOR: Be simple, relevant, and direct
31. ENGAGE THE VISITOR: Help people find you with “like”, @, “tag” & “#”
Help people find
you and learn your
story through
• Likes
• Tags
• Hashtags (#)
34. SELL YOUR CLUB: Be clear about benefits
• Encourage dialogue
• Tell them: FB is too big to
ignore
• Be clear about objectives:
awareness
• Contrast with other media
• Explain benefits:
• Puts a “face” on Rotary
• Strengthens club ties
• Builds support
• Supports recruiting
35. ADDRESS FEARS: Be frank and keep it simple
•Simplify
concepts
•Discuss
privacy
Define terms: FB, pages, groups, friend, like,
messages, news feed, notifications, poke, profile,
ticker, timeline, wall
36. GET STARTED: Ask your members to take specific action
• Sign up
• Visit
• Like
• Visit
• Click
• Comment
• Share
• Keep the momentum – champion the champions, send reminders, set a
regular cadence of posts, use scheduling tools, designate a page roles
39. PUT A FACE ON ROTARY: Show ‘em who’s coming to dinner…or breakfast
40. PUT A FACE ON ROTARY: Show how to get involved
Editor's Notes
[Susan Fisher’s speakers’ notes]
If you really want to get buy-in, you need people to use Facebook – at least – give it a try. Be very specific in your asks. If you don’t ask members to do something, they won’t do it. If you do ask, some will do it.
Tell them to
Sign up for Facebook
Visit the page – preferably every week at least once a month
“Like” at least one posts at lest month
Click links on the posts at least once month
Comment on the posts at least once month
Share the posts at least once month
To MAINTAIN THE MOMENTUM: Champion the champions. – For example, one members displayed a number of photos on his Rotary trip to Guatemala to help build a health clinic on his personal Facebook page, and I reposted in on our club Facebook pages. We’ll call it out when he speaks on his trip.
Also tell success stories, send reminders
For example, I told my club that we reach hundreds of people through our club post after “Feed the Hungry Children” event because a number of members shared the post and distributed a flyer illustrating how to share posts
Keep the momentum
--
Set up a regular time to post, e.g.
Preview meeting
At the meeting
Follow up to meeting
Recruiting post at first of the month
Use scheduling tools, i.e. HootSuite (hootsuite.com)
Designate multiple page roles: administrator and editors
Teach others in your club to use the tools to post
[Susan Fisher’s speaking notes from PUT A FACE ON ROTARY: Show ‘em who’s coming to dinner…or breakfast ]