This document discusses strategies for growing and engaging with a Facebook fan page. It addresses two main challenges: attracting quality fans and getting fans to interact. To attract fans, businesses can use paid Facebook ads or promote their page through other marketing channels. Engaging fans requires asking questions that are easy to answer, mixing up post types, addressing fans by name to create personal connections, responding to comments in real-time, and posting regularly. The document also examines Facebook tools like Insights that help page admins analyze fan engagement. The overall message is that growing and interacting with fans takes focused effort but pays off in increased traffic and loyal customers.