This is a power point presentation about how to use Facebook in your business. This was originally given to the Facebook Group TechShare in Salem Oregon. From Oregon Marketing Group.

1. Talk is Cheap,
Content is King
10 Ways to Actually Use Facebook
in Your Business

2. Getting Started
• Personal Facebook account
• Facebook business page
• Getting “likes”/increasing numbers
• Posting content regally or regularly
• Cross promotion
• Using Facebook as your business page

3. What does your page say about
you?

4. Great Content with a Cause

5. One article or post can make a
difference

6. Morning Email #1

7. Email #2 Report

8. It’s All About...
Connection &
Engagement!

9. 1. Make Interesting and
Relevant Status Updates
• Post updates that
establish you as an
authority
• Examples: Trend
reports, things to do in
the area, enrich the
imagination
Information on the Salem Underground
would spark interest

10. 2. Let your Personality
Shine Through
• Use both your personal
and business pages.
• It keeps you top of mind
with your friends
• 3:1 ratio of business posts
to non-business posts
(on business page)
• 4-6 business posts per
week – max
• 10:1 ratio of personal
posts to business post
(on personal page)
• Be mindful of your
comments

11. 3. Make Friending a Habit
• Send a friend
request to each
new contact you
make.
• Like other business
pages on your
personal page and
business page

12. 4. Reach out to FB Friends
• Like FB content from
friends regularly. It
will help you to come
up on their news
feeds more often
• Send a personal
message to someone
you don’t know but
liked or commented
on your posts
• Birthdays! Send a
message
• Add your contact info
to each business
message
• Tag posts and photos
-- all their friends will
see it!

13. 5. Integrate Facebook
into your Existing
Marketing
• Follow links from website
• Blog posts automatically coming
over to FB
• Constant Contact /Newsletters
• Different lead Pictures. One for
MLS, Email, FB. If the person
wasn’t attracted to one element
of the home, they might be
attracted to something else.

14. 6. Facebook Apps for
Realtors

15. Realtor.com –
Social Connections App
• Free to use
• Large variety of functionality
based on type of account
• Display agents listings
• Offer MLS searches
• Capture leads
• Local information
• Mobile Friendly

16. Zillow Apps
• Free to use
• Display listings and
local information
• MLS searches
• Contact forms
• Client reviews

17. 7. Other Apps and Tools
• SlideShare app. You can take a powerpoint
presentation and put it on FB. Tell the story of
a local neighborhood you have a listing in.
• Facebook Events to help spread the word
about open houses.
• Hold weekly podcasts with topics such as home
staging, first-time home buying, mortgages,
etc.
• Seek testimonials and recommendations to
help increase referrals.

18. 8. Multimedia Content
• Publish photos of local areas and events and tag away.
• Publish photos in creative ways like Rosi has. Instead of
just publishing a photo of two local homes decorated for
the holidays, put them side by side and have people vote
on which they like better.
• Use FB videos and Youtube to show homes, local events
neighborhoods, how to videos and more.

19. 9. Again, Creative and
Innovative Updates!
• Facebook is not Direct Sales!
• Facebook is a relationship and brand building tool that can
generate word of mouth marketing that leads to sales.
• Status update Ideas:
• Would you Rather? Publish two options related to things to
do in a local area.
• Latest news: Update followers on road construction, new
restaurants, etc,
• Exclusive information: Ask the restaurant for their menu before
they open and post it on your page.
• Local business Promotion: Talk about other local businesses
news and events, tag them and help each other out.

20. 10. Facebook Ads and
Search
• You can type a
subject or phrase
into Facebook and
filter the results.
• Targeted ads to
friends and those
with specific
interests