Comm202 Tutorial 6: LinkedIn & Networking TA: Sarah Brennan

1. LinkedIn &
Networking
Sarah
Brennan
Wednesday
3:30pm [T06]
–
Thursday
9:30am [T12]TUTORIAL 6
COMM 202

2. AGENDA!
Course Timeline
LinkedIn
Action Items
Networking

3. TIMELINE!
Week 8 Week 9 Week 10
• Create LinkedIn
Profile
• Networking 101
• Networking
Reflection due on
Nov. 7 & Nov. 11
• Informational
Interview
Make note of important dates!
• Cover letter &
Resume Nov.1
• Networking Event
in CPA Hall 6-8pm

4. TA FEEDBACK!

5. Weekly Emails
¡ CONTINUE overall appreciated
¡ START sending out earlier
Peer Editing
¡ CONTINUE
Weekly Assignments
¡ CONINTUE
¡ STOP making them so much work
Office Hours
¡ CONTINUE useful to get feedback
¡ STOP making them so short/confusing
TA FEEDBACK!

6. LINKEDIN!

7. LinkedIn
¡ Tailored to your
Personal Brand
¡ Social & conversational
¡ More flexibility &
creativity
Written Documents
¡ Formal
¡ Company specific
¡ Very direct ask and
intention
LINKEDIN VS WRITTEN DOCUMENTS!

8. TRICKS & TIPS!
TURN OFF NOTIFICATIONS when making small changes

9. ElementsofaLinkedInProfile
2. Attention Grabbing Headline
1. Professional Headshot 3. Complete Experiences
4. Connections, Contact Info, Customized URL
5. Interesting summary showcasing personality!

10. ¡ Reasonably
close up –
shoulders up
¡ Professional
background
¡ Smiling &
looks like you
1. PROFESSIONAL HEADSHOTS!

11. ¡ This is your personal brand – your hook!
¡ Short & sweet (max. 120 characters)
¡ About what you do and/or who you are
§ Whats your identity?
2. HEADLINE!

14. 3. PROFESSIONAL EXPERIENCE!
Show examples of
your work
i.e. video, awards,
presentations
Include all roles in
Reverse Chronological
Order
Be concise! Get to
the point
Use
Accomplishment
Statements

15. RECOMMENDATIONS > ENDORSMENTS
4. CONNECTIONS!
Ask for
one!!!

16. 5. SUMMARY!
Showcase
Personality &
Brand
Background =
Skills +
Accomplishment
Think Cover Email…
Make it
Conversational
Short, easy to
read sentences
Leverage your
Hook – Grab
their attention!
Expand on your
Headline

17. 5. SUMMARY – WHAT TO WRITE ABOUT?!
Education
Additional
portfolio links or
platforms
What you’re
about
Personal work style
Character Traits
Finish with call to
action
Invitation to connect
Email Address
Awesome facts
about yourself or
accomplishments
Any other
suggestions?

18. 5. SUMMARY – EXAMPLES!

19. 5. SUMMARY – EXAMPLES!

20. CREATE YOUR COMMUNITY!
Companies
Influencers
Groups
à Follow companies you want to stay
up to date with and/or apply for
à Follow your idols! You will be
aligning your identity with their brand
à Follow industries or groups that
align with your interest areas

21. Adding a
contact:
1. Send request
AFTER meeting
them in person
2. Personalize
your contact
request (see
examples)
3. Be brief and
memorable
CONNECTING OUT ON LINKEDIN!
Too
generic
Personal &
professional
Too
casual

22. “Hey, can you connect me with a cool person or company is hiring
and you would be a good fit for me? Heres my resume for reference.”
REACHING OUT ON LINKEDIN!
Hi Jan,
My name is John Doe, I’m a UBC Sauder BCom class of 2016 specializing in
marketing. I’m reaching out to you today because I recently spoke with Marja
Harmer from the BCC who told me you’ve kindly agreed to help out when
students have questions about careers in San Francisco. I’m graduating in
December and would like to work in product management. I saw on LinkedIn
that you were a classmate of Joanne Doe who I understand currently works
at Salesforce. I’m very interested in learning more about Salesforce. Would it
be possible to make an introduction to Joanne? I know you’re busy so you
could just forward the message at the bottom of this email – my resume is
attached:
Thank you very much!
John Doe

23. REACHING OUT ON LINKEDIN!
Hi Joanne,
My name is John Doe, I’m a UBC Sauder BCom class of 2016 specializing in
marketing. I’ll be graduating in December and am currently looking for entry
level product management positions in San Francisco. I understand that you
are a senior product manager at Salesforce – a company I’m very interested
in – and that there are currently a variety of entry-level product management
job openings posted on the Salesforce careers page. For example, I’m really
curious about this position:
[LINK]
I’d love to learn more about these roles and see if I’d be a good fit – I’m
certainly very interested! Would you mind introducing me to the hiring
manager? I have attached my resume for reference.
Thank you very much for your consideration.
John Doe

24. TRICKS & TIPS!
FIND ALUMNI in your network

25. NETWORKING EVENT!

26. Pre Event
¡ Your goals in attending the
event
§ What is your purpose in
going? What do you want
to know about Sauder?
§ Define SMART goals
beforehand – How will you
define the success of your
evening?
¡ How did you prepare for the
event (research potential
delegates)
§ What was it about these
people that motivated you
wanting to talk to them?
Post Event
§ A brief summary of who
you spoke with and
what you learned in the
conversations
§ A reflection on the
lessons you have
learned about the
networking process
§ Next steps you will take
to continue building a
relationship with your
new contact (if you plan
to)
NETWORKING REFLECTION!

27. 1. Check out the delegate info on the course blog
2. Skim the LinkedIn profiles of delegates you’d like
to speak to
§ note any interesting topics
§ hone in on similar experiences or shared groups
§ think about questions to ask
3. During the event, be interested without being
creepy!
RESEARCHING CONTACTS!

28. ¡ Bottoms:
§ Dress pants
§ Khaki pants
§ Dark denim
§ Skirts
¡ Shoes:
§ Flats
§ Low
¡ Shirts:
§ Blouse
§ Collared shirt
§ Dressy Tank
with…
§ Cardigan
§ Blazer
*dress in what you
are most
comfortable in
DRESS CODE!
FOR PEOPLE WHO IDENTIFY AS WOMEN...

29. DRESS CODE!
¡ Bottoms:
§ Dress pants
§ Khaki pants
§ Dark denim
¡ Shoes:
§ Dress shoes
§ Loafers
¡ Shirts:
§ Collared shirt
§ Jacket if you
like
§ Tie if you like
*dress in what you
are most
comfortable in
FOR PEOPLE WHO IDENTIFY AS MEN…

30. CONVERSATION STARTERS!
HTTP://WWW.BAMPOWLIFE.COM/BLOG/2015/7/14/10-NETWORKING-HACKS-FOR-THE-TERRIFIED-SOCIALITE?RQ=NETWORKING!
Talk about
Food
Compliment
them
“Lurking around the food station is a really good
trick. People will ask you what things are, and you
can offer advice on what’s tasty.”
“People love talking about themselves and people
love compliments. Be genuine though!”
Smile & be
nice
Open up the
Circle
“Just stand on your own and soak in the environment and
smile at people. You will be a beacon of light for the other
people who don’t know who to talk to.”
“You might be getting bored with the first 2 people
so make sure you make room for other people to
join the circle party!”

31. ENDING A CONVERSATION!
Be polite &
gracious
Thank them for
their time
Leave with a
handshake
Ask to connect
after the event

32. ¡ You will submit your documents TWICE
o Once to Turnitin.com for marking (by 1:59pm)
o Secondly to COOL (this is how you will receive an
interview for the Employment Interview assignment)
(by midnight, same day…but just do it right away
so you don’t forget!)
¡ Full instructions on how to submit to COOL
are on the course blog under assignments /
resume and cover letter
RESUME / CL SUBMISSION!

33. ACTION ITEMS!
1. Resume & Cover Letter due Nov. 1 @ 2pm
2. Networking Event on Nov. 3 @ 6-8pm
3. Office Hours