GE Social Selling 201 - Social Selling Network Building - Aviation Digital (Group E) - Social Jack

Social Selling 201
Building Your Ideal Network
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
SOCIAL SELLING – 201
GE Aviation Digital – Group E

Social Selling 201
Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• Creator of Social Jack™
• Train and Coach over 2,000 people per month
• Trained and Coached over 100,000 in Social
Network Skills
• Influencer Development, Relationship Marketing,
Social Selling, Influencer Marketing and Production,
eLearning, Lead Generation and Conversion Social
Networking, Digital Marketing

Social Selling 201
How to Engage with the
Go-To-Webinar Interface
• Questions area in task bar
• Type us a question so we know you
understand
• Ask us anything throughout the
session
Audio
Problems
during the webinar?
Click on “Telephone”
at any time to get
the dial-in phone number:
+1 (562) 247-8421
Access Code : 578-708-343

Social Selling 201
Previous Assignments
• Login to Social Jack
• Setup profile
• Understand your network
• Know your target customer/partner
• Define your keywords
• Build your story
• Update your LinkedIn Profile
• Reference classes →

Social Selling 201
4 Handouts Today
• Questions area in task bar
• See handouts
• Ask us anything throughout the
session

Social Selling 201
Course Objectives
• Boost Network Ranking
• Improve Personal Branding
• Advance Business Influence
• Gain Social Selling Skills
• Building Powerful Network
• Online Appointment Setting
• Increase Targeted Referrals
• 20 Minute a Day Routine

Social Selling 201
Course Objectives

Social Selling 201
Social selling is the process of developing relationships as part of the sales process.
Today this often takes place via social networks such as LinkedIn, Twitter, Facebook,
and Pinterest, but can take place either online or offline. Examples of social selling
techniques include sharing relevant content, interacting directly with potential buyers and
customers, personal branding, and social listening. Social Selling is gaining popularity in a
variety of industries, though it is used primarily for B2B (business-to-business) selling or
highly considered consumer purchases (e.g., financial advisory services, automotive,
realty).
Social selling has become more popular since companies have looked to increase their
return on investment of social media interaction.[5] Sales teams within organizations
frequently mine data from social media that may help them connect to customers in order
to create a more genuine sales lead.[5] The technique frequently focuses on approaching
potential clients in a less direct way, meaning they don't interrupt their daily lives with cold
calls and hard sells.[6] Koka Sexton stated that the art of social selling is said to speed up
many sales processes, while also improving relationships.
Source: Wikipedia: Social Selling
Social Selling

Social Selling 201

Social Selling 201
Commit to Your Success

Social Selling 201
ROI of Your Time – Twenty Minutes a Day

Social Selling 201
Commit Your Time – Twenty Minutes a Day

Network Building
200

Social Selling 201
How Many Contacts Do You Have That You Cannot See?
• That know YOU?
• That trust YOU?
• That have done business with YOU?
• That would recommend YOU?
Dean Sue Mark Pat
NO MORE
ONE TO ONE
SELLING!

Social Selling 201
The LinkedIn Network

Social Selling 201
Your Ideal Target
Who are the best people in your network to
help you get to your destination
(objectives)?
What does your target look like?

Social Selling 201
Social Teaming Methodology

Social Selling 201
Network Science
Node: Individual
Link: Connection between two
targeted nodes
Cluster: Several linked nodes
Hub: Large cluster, several clusters
Courtesy of US Army*

Social Selling 201
Social Teaming – Use of Clusters and Hubs
Hub: Large cluster or
group of clusters of network
connections working toward
the same destination (goal)
and targets.
External
Partners
Internal
Champions
Core Team
Brand
REACH
MILLIONS

Social Selling 201
Social Teaming – Scout, Draft and Score
YOU
Bob
Smith
Karen
Jones
Kim
Lock
John
Bean
George
Miller
Jane
Adams
Level 1
Level 2
Level 3
Assoc
Bill
Steve
Laura
Becky
Unique Scouting and Drafting
Process
Level 1
Level 2
Level 3

Social Selling 201
Social Teaming

Social Selling 201
Social Team Building System
Social
Networks
Networking
Referrals
Feeder Team
Tryouts
Social
Jack
Team
Play
Scouting The Draft

Social Selling 201
Scout, Draft, Build and Play
Feeder Team
Social
Networks
Networking
Referrals
Feeder Team
Tryouts
Social
Jack
Team
Play
Scouting The Draft

Social Selling 201
Remember Your Ideal Target
Who are the best people in your network to
help you get to your destination
(objectives)?
What does your target look like?

Social Selling 201
Building Your Ideal Network Your Network Center
• Connections
• Followers
• Groups
• Companies
• Hashtags

Social Selling 201
Ask Your Network Targets to Connect
• Are you on LinkedIn?
• Set your first appointments
• Find your Team (Scouting)

Social Selling 201
People You May Know
Live
Demo

Social Selling 201
Searching Ideal Connections

Social Selling 201
Adding Lists (Bulk)

Social Selling 201
Adding Lists (Bulk)
CVS IS
BEST!

Social Selling 201
The Rest of Your Network
• Connections
• Followers
• Groups
• Companies
• Hashtags

Social Selling 201
The Rest of Your Network
• Connections
• Followers
• Groups
• Companies
• Hashtags
Following
vs
Using
#Hashtags

Social Selling 201
Your “Ideal 40- Social Jack™ Team”
These are the “Ideal 40 People” in your network who will serve you enroute to your
destination. You will have the most in-depth relationship and rapport with these
people. They will help you on your career path. This is an evolving list of ranked
connections who will change in rank or be removed if it proves there are others who
seem to be a better fit. It does not mean you will not maintain contact or relationship
with them, you will just focus on working with your “ID 40 Team” to achieve your ideal
sales or career movements.

Social Selling 201
Your Social Jack™ – Where to Look
• Email System
• Phone
• Contact Management System
• Email Marketing System
• LinkedIn™, Facebook, Twitter, Others, etc

Social Selling 201
Your Social Jack™ Team

Social Selling 201
Activity - Your Top 5

Questions?

Social Selling 201
Questions?

Social Selling 201
Confirm Assignments
• Login to Social Jack
• Setup profile
• Understand your network
• Know your target customer/partner
• Add key connections in LinkedIn
• Build your Team
• Keep building (20 min @ day)
• Reference classes →

Social Selling 201
Your Next Classes and Coaching Sessions
Your Classes
Social Selling Orientation Overview
Monday, April 8, 2019 - 7:00 AM - 7:30 AM CT
Social Selling 101 – Social Selling Foundation/LinkedIn Beginner
Monday, April 15, 2019 - 7:00 AM - 8:00 AM CT
Social Selling 201 – Social Jack Network Building
Monday, April 22, 2019 – 7:00 AM - 8:00 AM CT
Social Selling 301 – LinkedIn Advanced Sales Techniques
Monday, April 29, 2019 – 7:00 AM - 8:00 AM CT
Social Selling 302 – LinkedIn Advanced Sales Routine
Monday, May 6, 2019 – 7:00 AM - 8:00 AM CT
Your Coaching Sessions
Tuesday, April 16, 2019 - 7:00 AM - 7:30 AM CT
Tuesday, May 7, 2019 - 7:00 AM - 7:30 AM CT
You Are Group E

Social Selling 201
Questions?

Social Selling 201
Thank You!

Social Selling 201
Connect WITH us!

GE Social Selling 201 - Social Selling Network Building - Aviation Digital (Group E) - Social Jack

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GE Social Selling 201 - Social Selling Network Building - Aviation Digital (Group E) - Social Jack