I gave this presentation on February 29, 2012 for my fourth year eBranding seminar at Queen's University Film and Media Department. In this presentation I look at how celebrities are using social media to manage their personal brand and connect with fans. I broke my presentation up into three parts: celebrity branding, promoting social causes and a case study on President Barack Obama. Enjoy!

1. Image by Thorsten Strasas [Flickr]
Celebrities, Politicians By Caroline Klimek
#Film436
and Social Media February 29, 2012

2. "We have been seeing the trend lately of celebs using
social media, especially Twitter, as a way to control
their exposure to fans and the public. Social media
has given them a voice to say anything they want at
any time, and posting personal photos is a large part of
that."
~Dorothy Cascerceri, In Touch Correspondent
Image by Thorsten Strasas [Flickr]

3. Part One: Celebrity Branding
Image by david_a_lea [Flickr]

5. The Queen of Social
Media - Lady Gaga
@ladygaga - 19,740,762 followers
Lady Gaga - 48,567,637 like this
Lady Gaga - 56,190,322 views
Image by schulz [Flickr]

6. Cause and
Effect of
Celebrities on
Twitter
[Infographic]
Dissecting Justin Bieber Infographic by Crisp Social [visual.ly]

7. Happy fans =
working
celebrities
Image by spacehindu [Flickr]

8. “Branding is a long term
process, so even if you
attract a lot of attention with
a stunt, your brand will get
hurt in the future, based on
what you do today”.
~ Dan Schawbel, “Celebrity Branding Cases”
Image by Kewty-Pie [Flickr]

9. “Social media can be a handful to manage. It’s instant, provides a
wide reach and you can’t take back what you say. If you made a
mistake, review all the facts and apologize quickly, honestly and to
the right people”.
~ Mia Pears, The Globe and Mail, "Two Twitter Mistakes, Two Key Takeaways".
Image by Angelina : ) [Flickr]

10. Image by Thomas Hawk [Flickr]
Part 2: Promoting Social Causes

11. Do celebrities spokespeople make for good
fundraisers?
How successful are these campaigns?
Image by ACorralejoPhoto & HeatedGround
[Flickr]

12. Most successful
campaigns were the ones
where the celebrities
were passionate about
the cause.
Image by timtom.ch [Flickr]

13. Part 3: Case Study
Image by Holger Eilhard [Flickr]

14. President Obama has
been hailed as the ‘first
social media
president’.
He has accounts
on Twitter,
Facebook,
MySpace,
LinkedIn,
Instagram, Flickr,
Tumblr, Google +
and YouTube.
Image by nasa hq photo
[Flickr]

15. All images are screenshots from
Obama’s various social media
accounts.

16. We're excited to welcome President Barack Obama to
Instagram! We look forward to seeing how President
Obama uses Instagram to give folks a visual sense of what
happens in the everyday life of the President of the United
States.
~ Posted on Instagram website
images found on #Obama2012 Instagram website found here: http://web.stagram.com/n/barackobama/

17. “When it comes to your personal brand, you want to try and
get as much positive exposure as possible. When you
become more and more well known, the stakes are higher
and everything you do will be exposed to a greater
audience”.
~ Dan Schawbel on Celebrity Branding Case
Studies
Image by Mike Bailey-Gates [Flickr]

18. Thanks for listening.
@CAGKlimek
carolineklimek@gmail.com

19. Bibliography
• http://socialmediatoday.com/socialturbine/349337/why-social-media-
• http://www.blogging4jobs.com/social-media/how-celebrities-use-social- perfect-platform-musicians-and-what-you-can-learn-them
media/
• http://socialmediatoday.com/socialturbine/349337/why-social-media-
• http://www.fastcompany.com/1793420/who-say-caa-tom-hanks-anderson- perfect-platform-musicians-and-what-you-can-learn-them
cooper-paul-feig-celebrities
• http://www.netwitsthinktank.com/social-media/the-effectiveness-of-
• http://mashable.com/2012/01/12/celebrities-haiti-aid-still-required- celebrity-spokespeople-in-social-fundraisers.htm
campaign/
• http://iaspm-us.net/pop-talk-listen-to-me-now-social-media-celebrity-and-
• http://www.policymic.com/articles/4666/kim-kardashian-ann-romney- popular-music-part-i-by-jason-oakes/
justin-bieber-and-the-top-celebrities-and-politicians-on-pinterest-and-
instagram
• http://shortyawards.com/category/CELEBRITY
• http://blogs.wsj.com/digits/2012/02/16/facebook-to-verify-celebrity-
accounts/
• http://thenextweb.com/socialmedia/2011/04/19/celebrities-who-fail-at-
twitter/
• http://images.businessweek.com/ss/09/05/0501_celebrity_twitter/
index.htm
• http://www.smartersocialmedia.com/top-5-celebrity-twitter-disasters
• http://kuliza.com/2012/01/celebrities-and-social-media/
• http://www.purpleplanet.com/blog/2011/09/19/celebs-on-social-media.php
• http://www.nytimes.com/2011/05/09/business/media/09whosay.html?_r=1