This document discusses various social plugins that can be used on websites to provide personalized and social experiences for users. It describes plugins like the Like, Send, Share, Comment, and Follow buttons which allow users to interact with and share content from the website on Facebook. It also covers widgets like the Like Box, Activity Feed, and Facepile which display Facebook activity and profiles on the website. The document explains the purpose and benefits of each plugin type.

4. INTRODUCTION
What are these?
• Tools that other websites can use to provide
people with personalized and social experiences
• Buttons, Boxes (Ex: Like button, Like box)
Relevance to businesses
• Build social capabilities into marketing efforts
and turn users into brand advocates
Understanding social plugins

5. LIKE BUTTON
• What is it?
– Allows users to share pages from a website
on their facebook profile
– In general it is the share button for the
whole web
• Benefits
– The content can be exposed to potential
customers and followers outside the
website
– Can be used in blog posts, homepages and
wherever we want the visitors to share it
to their friends

6. SEND BUTTON
• What is it?
– A companion to the Like Button
– Enables the visitors to send content
through a private message, facebook
message or a facebook wall post
• Benefits
– Provides the users with additional sharing
options
– Gives the user the option of sharing
content privately with only specific people
and not all Facebook friends

7. SHARE
What is it?
• Share Content within or outside Facebook
• Share to Facebook Timelines, Groups, Page, or
as a private message

8. COMMENTS BOX
What is it?
• The Comments box lets people comment on
content on your site using their Facebook profile
and shows this activity to their friends in news
feed.
• It also contains built-in moderation tools and
special social relevance ranking.
Benefits
• Engage website/page visitors in conversation
• Publish comments directly on visitor’s facebook
page

9. RECOMMENDATIONS FEED
• What is it about?
– Displays most recommended
content on your site
• How it works?
– Displays personalized
recommendations to users based
on social interaction with URLs
from your website and users’
friends activity
• Benefits
– Third party validation
– Social proof that people
recommended

10. FOLLOW BUTTON
• What is it about?
– Lets people to subscribe to public
updates of others on face book
• Benefits
– The followers would share content of
the face book page which will enhance
the reach of your page/brand

11. LIKE BOX
• What is it?
– Enables companies to pull in new likes for
their FB page directly from their website
– Also shows how many other FB users &
their friends have liked the page
– Highlights recently published posts on FB
• Benefits
– Most useful after Like button
– Similar to a Follow Us on FB button
– Increase FB followers and FB reach
– Eliminates the need to leave site and login
to FB for liking and hence friction reduced
– Can be added on Homepage, About Us,
Contact Us, newsroom/pressroom, blogs

12. ACTIVITY FEED
• What is it?
– Displays the most recent and interesting
activity on your website
– Displays content Liked, content Shared,
and content Commented on, in your site
• Benefits
– A way to feature the top content in your
site
– Attract and engage new visitors to website
– Blogs are the best place to add the plugin
– Home page also makes sense
– Prior to that, check if good traffic is
generated through likes, shares and
comments

13. FACEPILE
• What is it?
– Displays thumbnail-sized profile images of
those FB users who have liked a page or
content on your website; or even signed
up using FB login.
• Benefits
– Element of trust and credibility to content
and brand
– Might encourage ‘Liking’ of content
– Drawback: Only images of visitor’s friends
are displayed. If no friends have liked, then
only total no. of users liked is displayed.
– Leverage on pages with heavy traffic
(home pages, landing pages, testimonials,
case study pages)

14. LOGIN BUTTON
• What is it?
– Allows users to login to a website using
their Facebook accounts.
– Also displays profile pictures of a user's
friends who have already signed up for the
site.
• Benefits
– Time saving and prevents user from making
different accounts for different sites.
– When users are logged in, the website
owner can access personal information that
has been provided by the user to the
Facebook.
– Provides valuable data and intelligence
about the types of community members
visiting the site.
– Can be added on Homepage, About Us,
Contact Us.

15. EMBEDDED POSTS
• What is it?
– Allows adding any public post from
Facebook to a blog or web site.
– Only public posts from Facebook Pages
and profiles can be embedded.
• Benefits
– If the embedded post is liked on the blog
or website the it will automatically be liked
on Facebook.
– The post would help in attracting new
visitors to the website or blog.
– Can be added in support of your content.

16. THANK
YOU