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You Only Get What You Give. Laura Fitton Pistachio Consulting Inc. www.PistachioConsulting.com [email_address]  800-747-1941 @Pistachio
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why You? They know (and like) you.  They like your ideas. They know you will do a good job. You are ALL ABOUT them.
Web 2.0
Web  WHO .0?
Photo Credit: (cc) matrianklw on flickr.com
Gravity.
Photo Credit: (cc) Hamed Saber on flickr.com
Social Media Makes Money?
Social Media Builds Value.
Social Media Builds Business
Social Media is Nothing New
Photo Credit: (cc) jerryfletcher on flickr.com
Social Media is Knowledge
Knowledge is Socially Mediated Photo Credit: (cc) fredoalvarez on flickr.com
Knowledge is Socially Mediated
Knowledge is  Social ly  Media ted
Photo Credit: (cc) gregor_y on flickr.com
Markets are Socially Mediated
Markets are  Social ly  Media ted
Welcome Mat
Sarcastic Welcome Mat Photo Credit: (cc) rbieber on flickr.com Photo Credit: (cc) rbieber on flickr.com
Shortcuts? Tricks?
[animal doing a trick] Photo Credit: (cc) redjar on flickr.com
No.
What Would  Twitter Do? anniemal  toe the water. make 1 SM tactic a pilot program and see what works.  You don't have to do everything at once in a grand way.  jimphelps  "If you use social media to annoy me, I will block you and I'll tell my friends you suck. Be sure you offer real value.”  Jassim  Ali  Its not a single flick of a switch act of magic :-)  raw_dan  be friendly, and write only interesting and useful things  Susan Scrupski  "stay connected and informed on Twitter." #1 soc media tip.  MarkSalinas  Keep a level tone  Barbara K. Baker  Do research well to find socnet(s) that best suits audience. Join community & be committed, honest & consistent.  Marvin "eMarv" Corea  get known by helping others  Melanie Baker  To quote @alexaclark, "You know know what people can bring to the party if you don't invite them".  get to know people just for the sake of getting to know them. You never know what they might mean to life/work later on.  Barbara Ling  Promote your 'the benefits of my site to you' link  Vinny Goldsmith  give as much free information and advice as is economically possible - it establishes you as the source of expertise  karenswim  Pick one or two and then be an active participant  Rob Blatt  Make sure your image is the same across al networks.
What Matters?
Listen.
Listen. Photo Credit: (cc) gari.baldi on flickr.com
Be Human.
Be Human. Photo Credit: (cc) gebala on flickr.com
Know Yourself.
Know Yourself. Photo Credit: (cc) gi on flickr.com
Be Useful.
Be Useful. “ Never Have an Ordinary Day.”® Photo Credit: (cc) my MacBook :-)
Help Others.
Help Others. Photo Credit: (cc) finds on flickr.com
Connect.
Connect. Photo Credit: (cc) eschipul on flickr.com
Love Matters. Love Lasts.
Love Matters. Love Lasts. Photo Credit: (cc) prakhar on flickr.com
VALUE. visibility relevance relationships social capital community  ideas trust
Surrender Dorothy
www.Twitter.com/pistachio …follow me

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You Only Get What You Give: Social Media Tips for Thought Leadership

Editor's Notes

  1. If you’ve started playing in the world of social media, wonderful. Keep it up. Take risks, make mistakes. Just do me a favor, and learn from them as you go? Some of you may have noticed, a Digg storm doesn’t get you very far…