Facebook ads ppt

Foetron Inc.
Contents

1.How to create an advertisement (Ad)?

2.Types of Ads.

3.Terminologies/Page Insights.

4.Uses of Ads

5.Top 3 job websites in U.S,UK,Canada,India

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How to create an ad?

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1.PAGE ADS
They are the most common ad type and are designed to drive fans to
Facebook Pages. The ads are unique in that users can Like a page directly from
the ad. When a user Likes the page, it’s listed beneath the ad for their friends
to see.

2.WEBSITE ADS

They are similar to any other web advertisement. Clicking the ad takes you to
the advertiser’s landing page or website. Website ads will look like Page ads
without the Like button.

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3.EVENT ADS

These ads are a great way to promote a sale, product promotion, trade show,
webinar, or any event requiring a RSVP. Event ads are integrated with Facebook
Events and include an “RSVP” call to action. When the RSVP is clicked, the event
details are displayed, including the number of Facebook users and friends
attending. Friends’ responses are visible beneath the ad after they have RSVP’d, and
when a user says "yes" to attending, it will generate a newsfeed story within the
user’s profile for all of their friends to see.

4.SPONSORED STORIES

Let marketers take social content and turn it into a marketing message.
With sponsored stories an advertiser pays to have user interactions with
their brand (Likes, Check-ins) show up on your friends’ pages while
appearing in other paid promotions on the website. Sponsored stories are
unique in that your content will never go to someone who is not your
friend.

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5.VIDEO ADS
Allows advertisers to integrate video into an ad. The video and can be played
inline, where people can share comments and Like the video. When someone likes
the video or enters a comment, a newsfeed story will be generated for their friends
to see. Video ads can only be purchased through Facebook’s internal sales team and
are reserved for qualified advertisers with monthly budgets over $30,000 USD.

6.APPLICATION ADS
Allow Facebook application developers to drive more engagement for their app
by directing people to the app when they click on the ad.

7.COMMENT ADS

Are Facebook’s newest ad unit and the first to be designed by an
agency. Designed by Leo Burnett, the idea is that the ad looks like a
conversation. With comments ads, the brand will make a statement
or pose a question, and a comment box is available so the user can
enter a response.

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When users respond to the question, the exchange shows up as a part of their
newsfeed, thereby moving the conversation through the individuals’ social network.

Comment ads can only be purchased by qualified advertisers
through Facebook’s internal sales team.

8.POLLING ADS

Lets advertisers start conversations by conducting polls. People who respond can
see how others voted and how each of their friends voted in the poll. The poll
generates a story on the advertiser’s page, and can appear in newsfeed of the
users who liked the brand. When a user engages with the ad, the poll story can
appear on the user’s wall and in their friends’ newsfeeds.

Polling ads are not available through Facebook’s self service tool. Polling ads can
only be purchased by qualified advertisers through Facebook’s internal sales team.

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9.GIFT ADS

Are used to drive visitors to pages within and outside of Facebook. It allows
users to send a gift to a friend within Facebook, along with a custom
message. Messages are public and can appear on the user’s page, as well as
in their friends’ newsfeeds. Gift Ads can only by purchased by qualified
advertisers through Facebook’s internal sales team.

10.HYBRID ENGAGEMENT ADS

Combine different ad types, such as a video ad with a polling ad, or a video
ad with an event ad. Hybrid ads can only by purchased by qualified
advertisers through Facebook’s internal sales team.

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Total likes: The number of unique people who like your Page

Friends of Fans: The number of unique people who are friends with
your fans, including your current fans.

People talking about This: The number of unique people who have
created a story about your Page in the last seven days. The number of
unique people who have created a story about your Page in the last
seven days.

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Total Reach: The number of unique people who have seen any
content associated with your Page (including any Ads or
Sponsored Stories pointing to your Page) in the last seven days.

Number of posts: The size of the bubbles represents
the number of posts your Page published each day.

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Now we talk about three important channels through which your posts reaches your
audience.

 Organic
 Paid
 Viral

The

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Ticker : Ticker shows you the things you can already see on Facebook, but in real time.

Keep up with the latest news as it happens
Listen to music with your friends
Click or hover over a story to join in the conversation

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Engaged users: graph allows you to understand the different types of engagements your post
generated. Anyone clicking anywhere on your post is considered an “Engaged User.” The types
of engagement you can ﬁnd in the pie chart include all the different ways people can consume
your post (clicking on a link, viewing a picture, watching a video...), spread it to friends (by
liking it, commenting on it, answering a Question, RSVP-ing to an event, etc...) or simply click
on some other area of your post (“Other Clicks”).

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What are my ad targeting options?

 Choose the location, gender, age,
likes and interests, relationship
status, workplace and education of
your target audience. If you are the
admin of a Facebook Page, event or
app, you can also target your ad to
people who are already connected to
you.

What is a destination?

 The destination of your ad is where people
will land if they click on it. If you advertise
a Page, app or event on Facebook, you’ll
also get social buttons on your ad that
encourage people to engage with you by
liking your Page, installing or using your
app, or joining your event.

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How much does it cost to advertise on
Facebook?

 Advertisers are completely in control of how much they spend
for each campaign by setting a daily or lifetime budget. The
larger the budget, the more people a campaign is likely to reach.

What are some suggested best practices for
writing my ad?

 Find out what works in your ad text
and for your audience by
experimenting with a variety of ads
and reviewing your performance
reports on a regular basis. To get
started, use some of these tips:

Include a clear action you want your
audience to take in the body text of
your ad.

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Highlight any benefits, sales or similar specials
that your business is offering
Use a simple, eye-catching image that is
related to your ad text
If you’re advertising a website, include your
business name or other key information in the
headline

What's the difference between organic, paid, and viral reach?

Organic reach: The number of unique people, fans or non-fans, who saw this post in
their news feed, ticker or on your Page.
Paid reach: The number of unique people who saw this post from a sponsored product,
such as ads for Page posts or sponsored stories.
Viral reach: The number of unique people who saw this post from a story published by
a friend. These stories can include liking, commenting or sharing your post, answering a
question or responding to an event.

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JOB PORTALS

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1.Monster.com : states that it is one of the world's leading career
management portals. Their US job site has a vast array of jobs both in the
US and overseas. Plus Monster also provides a wide range of useful tools
and resources to assist you to find a new job.

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2.CollegeRecruiter.com: It is aimed at college students, graduates and recent
graduates who are seeking employment, continuing education and business
opportunities. You can search for jobs, receive email alerts and post your
resume for distribution to employers.

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3.Careerbuilder.com: It has one of the largest selections of jobs in the US. It's
job search engine allows you to search by keyword, sector and up to three
city / state locations. You can also receive email alerts and they also have
other professional development and employment resources.

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1.Naukri.com: Marketing itself as India’s No.1 Job Site, Naukri.com is
definitely the first port of call on the internet for all jobseekers in India. The
website has a ranking system, listing the best places to work in various
industries such as IT, Manufacturing and Services.

Naukri.com has an easy to understand interface and job seekers can search
according to skills, designation, location, years of experience and other
criteria.

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2.Timesjobs.com: Times Jobs may have the same search and apply features as other
popular job sites, but it also has its own blog that gives news and career advice.
Another popular service that Times Jobs offers is Global Connect – users can showcase
work samples and portfolio as well as communicate with potential employers around
the globe through IM applications and social media networks.

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3.Jobsahead.com: JobsAhead claims to be the only Indian job site with three
million jobseekers, 83 million page views, 6,000 corporate clients and 150,000
job postings. The homepage of the website categorizes jobs according to
industry, location and experience level making it easy for the user to navigate.

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1.Industry-Recruit.co.uk: This site allows you to search for jobs in your
specific sector. Over 30 sectors are covered with each displaying regularly
updated vacancies throughout the UK.
2.Brookstreet Ltd: Brook Street is one of the UK's most successful
recruitment agencies, supplying businesses across all industries with high
quality personnel and staffing solutions. We maximise opportunities for
jobseekers, helping them make the right career move and work as recruitment
partners with employers.

Brook Street specialises in all office and light industrial positions on both a
temporary and permanent basis. We have a network of offices spanning the
whole of the UK and have developed long-standing relationships with key
employers nationwide.

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3.Jobsearch.co.uk: School Job Search is a teachers initiative - we are here to
provide high quality, instant online advertising for all your teaching jobs and
support vacancies and slash of costs.

Spend the saving on childrens education. Job Seekers - tell your school they
can have a free subscription.

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1.JobBank: JobBank boasts of having a largest online career center in Canada where
there are over seven hundred thousand job postings each year and every day, two
thousand job postings are made available to job seekers. http://www.jobbank.gc.ca/

Services that JobBank offers are the following but not limited to: resume posting, career
advice, job posting and creation of alerts and agents for new job posting notification.

2.Monster Canada: Monster Canada is one of the major job websites in the country
that has tools for total career management from finding your dream job to making major
career decisions. It offers services such as resume posting, job search, job
posting, resume search and others. http://www.monster.com.ca

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3.TorontoJobs: TorontoJobs claims to be the ultimate online career center
created especially for those who are searching for jobs in the greater Toronto
area.

Some of the services provided are resume posting, creation of job alerts and
agents for job posting notification, job search, employment agency directory and
career resource center. In addition, what’s good about this website is that the
services offered to jobseekers are absolutely free. http://www.torontojobs.ca/

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http://www.chillibreeze.com/articles/top-10-job-sites-
India-210.asp
http://searchjobsin.com/10-best-job-websites-in-
canada/
http://www.top5websites.co.uk/Jobs/index.html
http://answers.yahoo.com/question/index?qid=20091
220074255AA6Ghta
http://ads.ak.facebook.com/ads/FacebookAds/Page_I
nsights_en_US.pdf
http://www.facebook.com/help/ticker

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Sushen Jamwal
Mail: sushenjamwal@gmail.com
Tel: +91-9958867605
Company: Foetron Inc.

Confidential © 2012 Foetron Inc.

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