With all the changes in Facebook, it’s getting harder and harder to reach your fans and followers. Many small businesses are frustrated by the decline in engagement, exposure and traffic. During this webinar, we will talk about ways to overcome this Facebook void.

1. !
Troubles With Facebook?
Ideas To Overcome Them
Presenter:
Stephanie Redcross
Live Session !
Date: Aug 13, 2014 !
Time: 11am PT/ 2pm ET

2. The Sad Facts About Facebook
1. Avg. of 16% Of Fan Will See Your Post: Gone are
the days when fans were waiting to see your post.
2. Facebook Wants To Sell Ads: There’s nothing wrong
with a Boost, however, it’s hard for small business
to survive this way.
3. Facebook Isn’t Dead, Just Harder: Reevaluate your
Facebook strategy. Focus on lead generation
4. Diversify Social Media: Don’t rely solely one
Social Media platform
Troubles With Facebook? Ideas To Overcome Them | Webinar Wednesday
Webinar Wednesday

3. #1: Use Facebook As A Page
1. 30 Minute Each Week: Post
comments, interaction and
share content.
2. Follow Local Pages: Interact
with potential partners, clients
or organizations on their
Facebook pages.
3. Create Brand Recognition:
Create awareness so other
business are willing to share
your content
Troubles With Facebook? Ideas To Overcome Them | Webinar Wednesday
Webinar Wednesday

4. #2: Facebook Experiment
Webinar Wednesday
3 or 5 Day Experiment!
!
Pick 3 to 4 Types Of Post!
Photos!
Links!
Status Updates!
Tips!
Questions!
!
Pick 3 to 4 Times Of Day To Post!
Use Insights To Select Times
Type Time Reach Like Comments Shares
Photo 10am 800 10 30 28
Photo 2pm 7K 80 40 44
Photo 6pm 250 5 2 12
Links 10am 500 55 25 23
Links 2pm 3K 100 40 50
Links 6pm 150 5 10 20
Troubles With Facebook? Ideas To Overcome Them | Webinar Wednesday

5. #3 Embedded Post
Webinar Wednesday
‣ Add Facebook Post To Blog Instead
Of A Screenshot!
‣ Generate Conversation Around
Facebook Post!
‣ Add Facebook Feedback/
Testimonials!
‣ Create Interaction On Your Website!
‣ Embed Giveaway or Contest Post
Troubles With Facebook? Ideas To Overcome Them | Webinar Wednesday

6. Webinar Wednesday
#4: Participate In Groups
‣ Create A List Of Groups To Monitor!
‣ Help Desk Approach!
‣ Build Rapport!
‣ Share Popular Post!
‣ Understand Trends
Troubles With Facebook? Ideas To Overcome Them | Webinar Wednesday

7. Webinar Wednesday
#5: Quick Hits
❖ Image Optimization For Links!
❖ Tagging In Comments & Post!
❖ Cross Promotions (other social
media)!
❖ Email Marketing Campaigns
(Push comments to Facebook)!
❖ Create Videos Showing Follows
How To Get Notifications!
❖ Post About Trending Topics!
❖ Respond To Comments
Troubles With Facebook? Ideas To Overcome Them | Webinar Wednesday

8. !
Troubles With Facebook?
Ideas To Overcome Them
Presenter:
Stephanie Redcross
Live Session !
Date: Aug 13, 2014 !
Time: 11am PT/ 2pm ET