You need to consider an assistant to help with the administrative tasks like
posting, monitoring, reporting, etc. This will allow the strategist and managers to focus
on strategy, campaigns and community management.
Markitors aggregates the top social media audit tools to evaluate your social media marketing performance. Here is a social media audit example. For more information and to learn what tools we use in our audits, please visit: http://markitors.com/social-media-audit/
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
Markitors aggregates the top social media audit tools to evaluate your social media marketing performance. Here is a social media audit example. For more information and to learn what tools we use in our audits, please visit: http://markitors.com/social-media-audit/
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
How to Build a Social Media Strategy... And Why!AJ Gerritson
This presentation was created to give you a basic understanding of how and why you should build a social media strategy for your organization. The information was boiled down from a much more extensive process that our agency (451 Marketing) performs for our clients over a 3-5 week engagement.
Example of Client's Monthly Social Media ReportLarry J Galante
This report analyzes social media performance for Habitat for Humanity International's Cars for Homes department. It covers content engagement on facebook, twitter, pinterest, and also mailchimp and the HFHI blog during the month of April 2012.
This is a well-documented summary of the type of work completed by Larry J Galante Consulting.
Markitors aggregates the top social media audit tools to evaluate your social media marketing performance. Here is a social media audit example. For more information and to learn what tools we use in our audits, please visit: http://markitors.com/social-media-audit/
SEO and Social Search on Facebook, LinkedIn, and Twitter by Scott WilderEdelman Digital
Powerpoint presentation from a webinar Scott K. Wilder from Edelman Digital and WilderVoices did with Gary Angel from Semphonic. The topic was how to optimize search on Facebook, LinkedIn and Twitter. And to be honest, we learned by doing and from others out there on the web.
Presentation by Scott Wilder
SEO and Social Search on Facebook, LinkedIn, and TwitterScott K. Wilder
Powerpoint presentation from a webinar Scott K. Wilder from Edelman Digital and WilderVoices did with Gary Angel from Semphonic. The topic was how to optimize search on Facebook, LinkedIn and Twitter. And to be honest, we learned by doing and from others out there on the web.
How to Build a Social Media Strategy... And Why!AJ Gerritson
This presentation was created to give you a basic understanding of how and why you should build a social media strategy for your organization. The information was boiled down from a much more extensive process that our agency (451 Marketing) performs for our clients over a 3-5 week engagement.
Example of Client's Monthly Social Media ReportLarry J Galante
This report analyzes social media performance for Habitat for Humanity International's Cars for Homes department. It covers content engagement on facebook, twitter, pinterest, and also mailchimp and the HFHI blog during the month of April 2012.
This is a well-documented summary of the type of work completed by Larry J Galante Consulting.
Markitors aggregates the top social media audit tools to evaluate your social media marketing performance. Here is a social media audit example. For more information and to learn what tools we use in our audits, please visit: http://markitors.com/social-media-audit/
SEO and Social Search on Facebook, LinkedIn, and Twitter by Scott WilderEdelman Digital
Powerpoint presentation from a webinar Scott K. Wilder from Edelman Digital and WilderVoices did with Gary Angel from Semphonic. The topic was how to optimize search on Facebook, LinkedIn and Twitter. And to be honest, we learned by doing and from others out there on the web.
Presentation by Scott Wilder
SEO and Social Search on Facebook, LinkedIn, and TwitterScott K. Wilder
Powerpoint presentation from a webinar Scott K. Wilder from Edelman Digital and WilderVoices did with Gary Angel from Semphonic. The topic was how to optimize search on Facebook, LinkedIn and Twitter. And to be honest, we learned by doing and from others out there on the web.
Facebook: Beyond Fundamentals
With announcements in late April 2010, Facebook changed the game again. Their "open graph" and "social plugins" extend the already rich feature set offered by this massively adopted platform. Learn how to leverage the power Facebook platform to add amazing social features to your website and online presence.
* Mike Weisfeld, Director of Social Media, BusinessOnline
Presentation/discussion for Chicago Booth Career Services team on how to use social media to accomplish their departmental goals, connect with students, assist in job searches, and promote events.
Walking businesses and brands through Facebook Fan Pages. Addresses the benefits of using Facebook Pages, how to use it effectively, and how to measure your success.
This presentation is posted at http://buzzmanagerblog.blogspot.com/2009/08/facebook-for-your-brand.html
Using Social Media Effectively pdf with notes - GSAEDeirdre Reid
Don’t create that Facebook or Twitter page yet! There’s prep work to be done. Learn what to do before diving into social media, or, if you already jumped, how to ensure a good return on your time investment. You’ll learn to plan, monitor, measure and use the tools effectively.
Using Facebook as a tool for nonprofit fundraising seems like a great idea, but as many nonprofits have discovered, it’s not as easy as it might look. This session provides a step-by-step approach on how to plan your Facebook strategy, create a compelling Facebook Page, establish a community management system and integrate Facebook with your web presence. Using real-life examples of nonprofits who successfully use Facebook as a tool, Christy will demonstrate how to engage donors and attract new members to your online community.
Takeaways:
- How to define your Facebook strategy
- How to create a Fantastic Facebook Page
- How to manage your online community and measure your success
Leverage the Power of the Social Graph is the Powerpoint presentation from a PRSA sponsored webinar with Steve Momorella from TEKGROUP. The slides outline tips, tricks and examples of how to leverage the power of your social graph, your online newsroom, and your PR outreach efforts.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
3. Facebook/Twitter SWOT Analysis (1)
Strengths:
Facebook
- A brand with good reputation (Jesuits).
- Strong community of supporters at web site.
- Active Members who can be brand evangelists.
- Resources in term of time and manpower to engage campaigns or concrete plans.
- Multiple network, projects and Blogs at web site that can generate quality
content and conversations at FB.
Twitter
- Frequently Updated.
- Tweets Show Link Attachments
4. Facebook/Twitter SWOT Analysis (2)
Weaknesses/Threats:
Facebook
- Low number of followers.
- Infrequent Updates on Fan Page.
- Poor quality of the conversations.
- None SM Campaign engaged.
- Move people from web site to FB.
- FB Tabs Potential not used (Photos, videos, RSS, Blogs)
Twitter
- Generic (Skin).
- Reply to Others’ Tweets
Weaknesses/Threats, comparing other Non-profits at FB:
- Other Non-Profits getting ahead using Social Media.
- Not being seen as forward thinking Organization.
5. Facebook/Twitter SWOT Analysis (3)
Opportunities
- Work with Other Non Profits to Build Networking (i.e. Causes, share content).
- Make users participate to make buzz. Build relationships with Fans.
- Expose Blogs and Campaigns to Community Users.
- Engage with Facebook Group Users: each Network or Project can be a subgroup
of the JesuitCommons FB Page.
- Implement Applications on FB Page and User Profiles for Increased Campaign
Branding.
- Create several Twitter Feeds.
- Use your followers wall to broadcast your messages.
- FB for Social recruitment.
6. What to do with your FB Fan Page (1)
The following steps should be taken to convert opportunities into outcomes:
- Develop more your Facebook Group.
- Add noise on Facebook Fan Page.
- Develop Strategies to Increase Users Activity on Profile.
- Rebuilt FB Page (Tabs order, Landing Page, etc…)
- Re-Skin Twitter Account (Background, layout)
And a couple of things to keep in mind regarding SWOT:
• Every strength is a potential weakness
• Every weakness is a potential strength
• Every opportunity is a potential threat
• Every threat is a potential opportunity
7. What to do with your FB Fan Page (2)
Current Tabs: Discussions, Wall, Info, Photos.
Some Ideas about Tabs:
Landing Page:
- Option 1: Landing page with content only shown to fans, this will make almost each visit a fan.
- Option2: Make people land at Info Tab or a FBML Page named “Jesuit Commons”.
Events: Add FB Application. Manage Multiple events from projects, networks
Blogs: FBML Page with JC Blogs.
Flickr: Add Jesuit Commons account to FB using Flickr Plug-in.
Twitter: Add Jesuit Commons account to FB using Twitter Plug-in.
Projects: Add an inventory page with the current projects (each project have to be a FB page).
Networks: Add an inventory page with the Networks projects ((each network have to be a FB page)).
Donate: Page with a link to your donate page at www.jesuitcommons.com
Policies: Social Media Disclaimer.
8. What to do with your FB Fan Page (2)
Profile Picture: You need to change it, in order to show a better logo when generating
conversations .
- Recommendation:
Use same Logo in twitter and
FB is a good option
9. What to do with your FB Fan Page (3)
Landing Page: Think if you want a landing page or not, and if you want show different
content to fans or non-fans. This is a good trick to achieve fans.
10. What to do with your FB Fan Page (3)
Use the force of “Suggest to Friends”: Your current 19 fans can suggest the site to
their friends, the average number of friends is 100. This is a good way to promote
your site.
Register your blogs at “NetworkedBlogs”, this will make your blogs availiable to 1,4
M Active users. Add your RSS to “Social RSS” .
Create a Vanity URL if you don`t have it.
Start to use Monitor Tools like “hootSuite”.
11. SM Best Practices (1)
Consistent Messages trought Networks : All social networks should have consistent
messaging across them. Consistent messaging will make brand recognition easier. Add
Facebook Widgets to your web site.
Frequency: Along with proper messaging across all social networks, messages need to
be frequently posted and updated. If there is not much user interaction on the
website, you need to create a SOCIAL MEDIA CALENDAR and determinate who in your
organization will provide content. SM takes place in your company too so you need to
listen your people. You need to identify internal experts. You need to identify 10
facebook “really active users” and 10-8 twitterholics and use them to generate
content.
Donors Cultivation: People who will donate expect to be considered as a Partner, You
need to cultivate this relationship.
12. SM Best Practices (2)
Story Telling + Adding Value: Initial activity will be minimal on each social network,
therefore your Social Media people will need to make an effort in creating causes,
posting blogs, etc. Once each social network has a strong foundation of content you
can expect users to participate.
Humanity : It is always important to showcase human-like qualities so users don’t feel
they’re engaging with a “bot”. This is even more so with non-profit or cause-based
organizations. Users want to identify with and have a relationship with others, which
bots don’t allow.
Above following the industry’s best practices, daily protocols and weekly/monthly
Objectives should be listed before promoting campaigns on social networks.
13. SM Best Practices (2)
Weekly/Monthly Objectives : Realistic and targeted goals need to be placed for each
social network in order to determinate the impact of campaigns. These objectives
could be:
- New/removed # Fans, Total/unsubscribed fans.
- Top countries, Demographics.
- Page views, media consumption, interactions,
- # Posts, Post quality, # of “likes” in a article,video or image.
- Community growth, relatioships, social results
14. SM Best Practices (3)
Resources: Social media staff is needed because there are roles that need to be
covered. Maybe you can consider on-line volunteers or people in your organization.
This profiles are:
- Social Media Strategist/ On-line Strategist.
- Social Media Marketing Manager.
- Comunity Manager for Facebook (Almost 2 people if fans are >50k).
- Comunity Manager for twitter (Almost 2 people if fans are >50k).
- Pool of employees or community volunteers at Jesuit Commons to create content
and buzz on the network. 10 for each SM Tool.