Class 4 of Inbound Marketing University
Successful Business Uses for Facebook and LinkedIn (GF202)
Professor: Elyse Tager, Silicon Valley American Marketing Association
You've started a blog, signed up for twitter, and set up a Facebook Business Page - now how do you know if it's working for you? This webinar will provide all the basics of how inbound marketing-driven businesses should measure their on-going campaign efforts. This includes understanding key business, website, search engine optimization, blogging, social media, and paid campaign metrics, and most importantly, learning how to draw insights from this new wealth of information.
Topics include:
* Why the โlead funnel' is the core of inbound marketing measurement and what drives a productive lead generation program
* What Website metrics to pay attention to... and which to ignore
* Easy and practical tips to measure blogging, social media and paid campaign ROI
B2B Lead Generation using Google, AdWords, Facebook, LinkedIn, and TwitterAsif Anwar
ย
This presentation includes:
- Lead Generation Principle
- Find Businesses (B2B Audiences) using Google Search
- Find Businesses (B2B Audiences) using Google Alerts
- Find Businesses (B2B Audiences) using LinkedIn Page
- Find Businesses (B2B Audiences) using Google Search
- Find Specific Professionals's Emails using Google Search, Facebook, and LinkedIn
- Email Hunting/MIning using LinkedIn and Google Search
- Communication Principles and Ethics
- Using Twitter for Lead Hunting
- Using Facebook for Lead Hunting
- B2B Leads with LinkedIn Ads
- B2B Leads with Facebook Ads
- B2B Leads with AdWords Audience Target and Remarketing
You've started a blog, signed up for twitter, and set up a Facebook Business Page - now how do you know if it's working for you? This webinar will provide all the basics of how inbound marketing-driven businesses should measure their on-going campaign efforts. This includes understanding key business, website, search engine optimization, blogging, social media, and paid campaign metrics, and most importantly, learning how to draw insights from this new wealth of information.
Topics include:
* Why the โlead funnel' is the core of inbound marketing measurement and what drives a productive lead generation program
* What Website metrics to pay attention to... and which to ignore
* Easy and practical tips to measure blogging, social media and paid campaign ROI
B2B Lead Generation using Google, AdWords, Facebook, LinkedIn, and TwitterAsif Anwar
ย
This presentation includes:
- Lead Generation Principle
- Find Businesses (B2B Audiences) using Google Search
- Find Businesses (B2B Audiences) using Google Alerts
- Find Businesses (B2B Audiences) using LinkedIn Page
- Find Businesses (B2B Audiences) using Google Search
- Find Specific Professionals's Emails using Google Search, Facebook, and LinkedIn
- Email Hunting/MIning using LinkedIn and Google Search
- Communication Principles and Ethics
- Using Twitter for Lead Hunting
- Using Facebook for Lead Hunting
- B2B Leads with LinkedIn Ads
- B2B Leads with Facebook Ads
- B2B Leads with AdWords Audience Target and Remarketing
Your 3 Most Visible Brand Assets And Why You Shouldnโt Underestimate ThemGabrielle Branch
ย
Brand strategy in professional services goes far beyond a firm's name or logo. In this SlideShare, we take a closer look at three brand elements that are every bit as important as what people commonly think of as "brand", yet are often overlooked or underestimated for the value they bring to the table.
LinkedIn for Selling - How to Generate Leads Using LinkedInAmanda Leeman
ย
1. Brief overview of the benefits of LinkedIn for selling.
2. What to update in your personal profile to be found in search.
3. Four ways to generate leads using LinkedIn.
4. Tips to help you make your time on LinkedIn efficient.
Content Marketing: What, Why and How to Kick Butt at It, by Shelly KramerY'all Connect
ย
Shelly Kramer
Y'all Connect Presented by Alabama Power
July 23, 2013
Birmingham, Alabama
Content marketing is one of the most powerful forms of marketing your business, and today, brands and companies of all sizes are laser-focused on content. But quite often, they either donโt know where to start, they donโt know how to do it or they donโt have the internal resources or budget to make it happen. Creating great Web content that delivers results doesnโt happen overnight. Itโs a process and it takes time, effort and energy. But as part of your overall integrated marketing strategy, itโs a powerful, powerful thing.
This session will not only empower you to immediately begin creating killer content for your website or corporate blog, itโs quite possible youโll be so psyched about it that you canโt wait to get started. Youโll come away from this session prepared to begin developing and creating stellar content that will not only serve your customers and prospects, but also help generate leads and sales.
Takeaways:
โข How to understand and define your audience and develop a content marketing strategy.
โข How to write for the Web (which is completely different than any other kind of writing).
โข How to understand the basics of well-optimized content in easy-to-understand (and even easier-to-implement) language.
โข How to effectively distribute your content across the web.
โข How to measure the impact of your results using your analytics, some awesome tools and smart reporting.
โข 3. DOING BUSINESS ON THE WEB FOR 9 YEARS AND PLENTY OF FAILURES ALONG THE WAY
โข 4. Start engaging yourpeopleThe lifeblood of your business ispeople. They interact with you andeven pay youโฆ they are your users...your customers. Start getting to knowthem as fast as possible. โThere is no black magic to successfully attracting customers via the web.โ Rand Fishkin- Who are your customers?- Where do they hang out?- How should you engage?
โข 5. WHO ARE YOURCustomers?
โข 6. WHERE DO THEYHang out?
โข 7. HOW SHOULD YOUEngage?
โข 8. What is User Experience?
โข 9. Who are your customers? ONLINE MARKETERS WITH Websites
โข 10. Where do they hang out? #measure ON TWITTER
โข 11. How should you engage?
โข 12. How should you engage? 10,000 TWEETS 88,000 FOLLOWERS $0 BUDGET
โข 13. Publish awesomecontentContent is king. Great content getspeople excited, it educates them, ithelps them be successful and evenmakes them want more! โNo matter what, the very first piece of social media real estate Id start with is a blog.โ Chris Brogan- Start a blog- Create content- Be consistently awesome
โข 14. Start a blog SELF-HOSTED
โข 15. Start a blog DRIP EMAIL MARKETING
โข 16. Create content
โข 17. Create content that teaches
โข 18. Be consistently awesome
โข 19. What is User Experience?
โข 20. Start a blog $7.35 COST PER SIGN UP
โข 21. Create content 50 INFOGRAPHICS 300 POSTS 10,000 COMMENTS
โข 22. WEโVE DESIGNED & MARKETEDOVER 50 INFOGRAPHICS
โข 23. 15K Tweets 5K Likes 1 Radio ShowCASE STUDYHOW DO COLORS AFFECT PURCHASES?
โข 24. 4000 Tweets 500 Likes 300 LinkedIn SharesCASE STUDYBOUNCE RATE DEMYSTIFIED
โข 25. 3900 Tweets 707 Likes 366 LinkedIn SharesCASE STUDYWHAT MAKES SOMEONE LEAVE AWEBSITE?
โข 26. Be consistently awesome
โข 27. Measure and optimizeyour contentFocus on actionable metrics for yourcontent. Itโs easy to drown in a sea ofvanity metrics. Hone in on the metricsthat matter based on your own specificbusiness goals. โBe metrics driven and test a lot." Mark Suster- Design for conversions- Qualitative measurement- Quantitative measurement- Optimize & improve results
โข 28. Design for conversions
โข 29. Design for conversions
โข 30. Design for conversions
โข 31. Design for conversions
โข 32. Design for conversions
โข 33. Design for conversions
โข 34. Design User Experience?What isfor conversions VANITY METRICS
โข 35. Design User Experience?What isfor conversions VANITY METRICS WILL Kill Your ROI
โข 36. Qualitative measurement
โข 46. Optimize and improve results
โข 51. Data Informed
โข 52. ROI! $7.35 COST PER SIGN UP
Digital Marketing: The Essential ToolkitHarley Rivet
ย
The essential toolkit for digital marketers including website best practices, seo tips, social media strategy, and a host of cheap effective tools you can start using right away.
How to Attract More Customers With Content Using HubspotHubSpot
ย
If you're a small business owner or a professional marketer getting started with inbound marketing, you're probably worried about creating content. Writing useful, popular content doesn't require that you come up with spellbinding new ideas every day but you need tools and strategies that make it easy to create your content online and share it to increase traffic and attract new business. Learn how the HubSpot software and methodology allows thousands of customers to easily create content, optimize it for search, share it in social media and track their results.
A presentation I gave on July 10, 2009 for members of the Cape Cod Technology Council in Hyannis, MA. I gave an overview of inbound marketing, then got into the details of SEO, blogging, social media and measurement of the marketing and sales funnel.
Learn how to generate more leads and lower your cost per lead from your PPC. Paid ad campaigns present an effective marketing channel when used strategically and in sync with other initiatives.
* Get quality prospects to click on your ads at a lower cost
* Increase the percentage of PPC visitors that convert into leads and sales
* Implement a measure-optimize framework to continually improve your PPC ROI
* Apply data gathered during PPC to enhance your broader internet marketing strategy
Inbound Marketing - Get Found by More Customers (Glasgow)HubSpot
ย
Learn about getting found and converting more online traffic into customers and how to analyze your results for continuous improvement. This presentation was delivered as a Keynote for the Scottish Enterprise Winning Through Innovation event on Fri/Jun 17th in Glasgow. A copy of the handout used to power the 2nd half workshop can by found by searching for โInbound Marketing Content Workshopโ
How To Convert More Website Visitors To Leads Using HubSpotHubSpot
ย
In order to get more leads and customers out of a website, companies need to apply inbound marketing best practices and have the tools to make rapid changes easily. Whether it is creating remarkable content, adding customized calls-to-action, or capturing leads on landing pages, learn how small businesses can leverage the HubSpot software and squeeze more conversion from the audience they already have engaged - their website visitors.
This free webinar will cover:
- How to create, optimize, and promote content to attract more potential buyers to your website
- How to capture more leads with customized calls to action and landing pages
- How to optimize your sales and marketing funnel with analytics and tools from the HubSpot software
- How to track results from your internet marketing efforts
Itโs no secret HubSpot are really big fans of inbound marketing. Weโre also obsessed with finding opportunities that will help us to grow quicker across our inbound channels.
In 2015 we started a growth team who were set a challenge, find ways to deliver a greater return from some of our best performing inbound channels.
This presentation will go through how we approached that challenge, the growth team we created and real results from initiatives theyโve implemented.
How to create cornerstone content that drives traffic to your websiteTechmagnate
ย
Cornerstone content is the soul of your website. It can make a difference between success and failure as it determines whether a visitor is going to stay on your website or not. In this presentation you will find some useful tips to create cornerstone content for your website to maximize its SEO value and improve user-experience. Subscribe to our newsletter and get latest updates on digital marketing, SEO and content marketing delivered to your email inbox; visit http://bit.ly/1HG92Yz
Your 3 Most Visible Brand Assets And Why You Shouldnโt Underestimate ThemGabrielle Branch
ย
Brand strategy in professional services goes far beyond a firm's name or logo. In this SlideShare, we take a closer look at three brand elements that are every bit as important as what people commonly think of as "brand", yet are often overlooked or underestimated for the value they bring to the table.
LinkedIn for Selling - How to Generate Leads Using LinkedInAmanda Leeman
ย
1. Brief overview of the benefits of LinkedIn for selling.
2. What to update in your personal profile to be found in search.
3. Four ways to generate leads using LinkedIn.
4. Tips to help you make your time on LinkedIn efficient.
Content Marketing: What, Why and How to Kick Butt at It, by Shelly KramerY'all Connect
ย
Shelly Kramer
Y'all Connect Presented by Alabama Power
July 23, 2013
Birmingham, Alabama
Content marketing is one of the most powerful forms of marketing your business, and today, brands and companies of all sizes are laser-focused on content. But quite often, they either donโt know where to start, they donโt know how to do it or they donโt have the internal resources or budget to make it happen. Creating great Web content that delivers results doesnโt happen overnight. Itโs a process and it takes time, effort and energy. But as part of your overall integrated marketing strategy, itโs a powerful, powerful thing.
This session will not only empower you to immediately begin creating killer content for your website or corporate blog, itโs quite possible youโll be so psyched about it that you canโt wait to get started. Youโll come away from this session prepared to begin developing and creating stellar content that will not only serve your customers and prospects, but also help generate leads and sales.
Takeaways:
โข How to understand and define your audience and develop a content marketing strategy.
โข How to write for the Web (which is completely different than any other kind of writing).
โข How to understand the basics of well-optimized content in easy-to-understand (and even easier-to-implement) language.
โข How to effectively distribute your content across the web.
โข How to measure the impact of your results using your analytics, some awesome tools and smart reporting.
โข 3. DOING BUSINESS ON THE WEB FOR 9 YEARS AND PLENTY OF FAILURES ALONG THE WAY
โข 4. Start engaging yourpeopleThe lifeblood of your business ispeople. They interact with you andeven pay youโฆ they are your users...your customers. Start getting to knowthem as fast as possible. โThere is no black magic to successfully attracting customers via the web.โ Rand Fishkin- Who are your customers?- Where do they hang out?- How should you engage?
โข 5. WHO ARE YOURCustomers?
โข 6. WHERE DO THEYHang out?
โข 7. HOW SHOULD YOUEngage?
โข 8. What is User Experience?
โข 9. Who are your customers? ONLINE MARKETERS WITH Websites
โข 10. Where do they hang out? #measure ON TWITTER
โข 11. How should you engage?
โข 12. How should you engage? 10,000 TWEETS 88,000 FOLLOWERS $0 BUDGET
โข 13. Publish awesomecontentContent is king. Great content getspeople excited, it educates them, ithelps them be successful and evenmakes them want more! โNo matter what, the very first piece of social media real estate Id start with is a blog.โ Chris Brogan- Start a blog- Create content- Be consistently awesome
โข 14. Start a blog SELF-HOSTED
โข 15. Start a blog DRIP EMAIL MARKETING
โข 16. Create content
โข 17. Create content that teaches
โข 18. Be consistently awesome
โข 19. What is User Experience?
โข 20. Start a blog $7.35 COST PER SIGN UP
โข 21. Create content 50 INFOGRAPHICS 300 POSTS 10,000 COMMENTS
โข 22. WEโVE DESIGNED & MARKETEDOVER 50 INFOGRAPHICS
โข 23. 15K Tweets 5K Likes 1 Radio ShowCASE STUDYHOW DO COLORS AFFECT PURCHASES?
โข 24. 4000 Tweets 500 Likes 300 LinkedIn SharesCASE STUDYBOUNCE RATE DEMYSTIFIED
โข 25. 3900 Tweets 707 Likes 366 LinkedIn SharesCASE STUDYWHAT MAKES SOMEONE LEAVE AWEBSITE?
โข 26. Be consistently awesome
โข 27. Measure and optimizeyour contentFocus on actionable metrics for yourcontent. Itโs easy to drown in a sea ofvanity metrics. Hone in on the metricsthat matter based on your own specificbusiness goals. โBe metrics driven and test a lot." Mark Suster- Design for conversions- Qualitative measurement- Quantitative measurement- Optimize & improve results
โข 28. Design for conversions
โข 29. Design for conversions
โข 30. Design for conversions
โข 31. Design for conversions
โข 32. Design for conversions
โข 33. Design for conversions
โข 34. Design User Experience?What isfor conversions VANITY METRICS
โข 35. Design User Experience?What isfor conversions VANITY METRICS WILL Kill Your ROI
โข 36. Qualitative measurement
โข 46. Optimize and improve results
โข 51. Data Informed
โข 52. ROI! $7.35 COST PER SIGN UP
Digital Marketing: The Essential ToolkitHarley Rivet
ย
The essential toolkit for digital marketers including website best practices, seo tips, social media strategy, and a host of cheap effective tools you can start using right away.
How to Attract More Customers With Content Using HubspotHubSpot
ย
If you're a small business owner or a professional marketer getting started with inbound marketing, you're probably worried about creating content. Writing useful, popular content doesn't require that you come up with spellbinding new ideas every day but you need tools and strategies that make it easy to create your content online and share it to increase traffic and attract new business. Learn how the HubSpot software and methodology allows thousands of customers to easily create content, optimize it for search, share it in social media and track their results.
A presentation I gave on July 10, 2009 for members of the Cape Cod Technology Council in Hyannis, MA. I gave an overview of inbound marketing, then got into the details of SEO, blogging, social media and measurement of the marketing and sales funnel.
Learn how to generate more leads and lower your cost per lead from your PPC. Paid ad campaigns present an effective marketing channel when used strategically and in sync with other initiatives.
* Get quality prospects to click on your ads at a lower cost
* Increase the percentage of PPC visitors that convert into leads and sales
* Implement a measure-optimize framework to continually improve your PPC ROI
* Apply data gathered during PPC to enhance your broader internet marketing strategy
Inbound Marketing - Get Found by More Customers (Glasgow)HubSpot
ย
Learn about getting found and converting more online traffic into customers and how to analyze your results for continuous improvement. This presentation was delivered as a Keynote for the Scottish Enterprise Winning Through Innovation event on Fri/Jun 17th in Glasgow. A copy of the handout used to power the 2nd half workshop can by found by searching for โInbound Marketing Content Workshopโ
How To Convert More Website Visitors To Leads Using HubSpotHubSpot
ย
In order to get more leads and customers out of a website, companies need to apply inbound marketing best practices and have the tools to make rapid changes easily. Whether it is creating remarkable content, adding customized calls-to-action, or capturing leads on landing pages, learn how small businesses can leverage the HubSpot software and squeeze more conversion from the audience they already have engaged - their website visitors.
This free webinar will cover:
- How to create, optimize, and promote content to attract more potential buyers to your website
- How to capture more leads with customized calls to action and landing pages
- How to optimize your sales and marketing funnel with analytics and tools from the HubSpot software
- How to track results from your internet marketing efforts
Itโs no secret HubSpot are really big fans of inbound marketing. Weโre also obsessed with finding opportunities that will help us to grow quicker across our inbound channels.
In 2015 we started a growth team who were set a challenge, find ways to deliver a greater return from some of our best performing inbound channels.
This presentation will go through how we approached that challenge, the growth team we created and real results from initiatives theyโve implemented.
How to create cornerstone content that drives traffic to your websiteTechmagnate
ย
Cornerstone content is the soul of your website. It can make a difference between success and failure as it determines whether a visitor is going to stay on your website or not. In this presentation you will find some useful tips to create cornerstone content for your website to maximize its SEO value and improve user-experience. Subscribe to our newsletter and get latest updates on digital marketing, SEO and content marketing delivered to your email inbox; visit http://bit.ly/1HG92Yz
Talk is cheap, content is King. 10 ways to actually use Facebook in your busi...Ryan Kackley
ย
This is a power point presentation about how to use Facebook in your business. This was originally given to the Facebook Group TechShare in Salem Oregon. From Oregon Marketing Group.
How To TRIPLE Your Facebook Page Engagement And Reach!Victoria Cavallo
ย
In this FREE TRAINING you'll learn -ย
*How to breath LIFE into your Facebook Page!
*WHAT and WHEN to post!
*What's in it for me? WHY do you even WANT your fans to engage?!
*How to turn fans into leads and into paying customers/clients!
Wright Transformational Leadership Symposium Social Network Push Class 2Social Jack
ย
This class is an overview for the Wright Leadership Institute to enable their leaders to gain the skills to attract new business using Facebook, twitter and LinkedIN.
This class was presented by Dean DeLisle at Forward Progress
Using Social media to recruit
Employers are looking for different ways to reach talented candidates. With 50% of the worlds population being 30yrs and under you will find that many of them are using social networks to talk. 8 out of 10 employers are now using social media to find candidates. If you're an employer already doing it then ask yourself are you doing it effectively?
Marketing on Facebook | 5 Takeaway LessonsJohnny Chan
ย
Presented at a special San Diego Software Industry Council's event held on April 24, 2009.
For more info on the event, check out our blog post on it at http://booststrapping.typepad.com/booststrapping/2009/04/marketing-on-facebook-5-takeaway-lessons.html
Find out more about eBoost Consulting at http://www.eboostconsulting.com
Digital Campaign For Social Cause in Bandung Indonesia. Conducted as an assignment for an elective course "Social Media Management" di School of Business Management, ITB.
Learn five elements your Rotary Facebook page should
have that will help you reach club goals, such as attracting
new members, finding more project resources, and letting
the community know about your club.
A review of how to set up, create, target, and measure advertising on Facebook, including targeting, pricing, and bidding strategies to optimize performance and ROI.
Wanna learn more about Facebook for your business?
โข Why do people share?
โข Latest FB Statistics.
โข What's the value of a "Fan"
โข What happens after you click "like"
โข "Edge Rank" What is it, and why you need to care.
Facebook Marketing Made Easy - Super Simple Strategies To Attract New Clients + Sales From Facebook.
To find out more visit: http://www.nataliealaimo.com
Discover the step by step process you MUST implement if you ever want to be successful on Facebook.
Facebook Ads - Best Practices and ROI, brought to You by XPLAIN's Information Alchemist Stefanos Karagos, creator of the 3rd Most Popular Business Presentation Worldwide for 2011
(http://www.slideshare.net/karagos/social-media-is-dead-long-live-social-media-roi).
As delivered in 2013 Digital Marketing Forum.
SEO, SoMe. SEM, OMG! How to make sense of the alphabet soup use them together to optimize online marketing efforts. A detailed tutorial on strategy, protocol and measurement.
FSC Interactive is an online marketing firm in New Orleans that specializes in Social Media, SEO and Paid Search.
TiE Institute Tourmalet Social Business "Leveraging Your Network"Robert (Rob) Burns
ย
This session was held on Nov 17, 2011 at PwC Tower, 18 York Street in Toronto.
The session focus was on โLeveraging Your Networkโ.
Session Overview
The workshopโs specific focus was on the following aspects:
โข Goals and Concepts of Networking
โข Fundamentals of Relationship Building
โข Tools and Systems of Social Networking
โข Maintaining Communication Richness
โข Strategies to Leverage Your Network
Presenters
Bobby Umar, President, Raeallan
Katherine Roos, Small Business Manager, Enterprise Toronto
Robert Burns, President, Tourmalet Advisory Services
Shelley Mayer, Founder, Ramp Communications Inc.
Using LinkedIn to Support Franchise Lead Generation EffortsLSM
ย
LinkedIn can have a huge impact on your ability to generate franchise leads. Whether or not that impact is positive or negative however, is completely up to how youโre using it. This presentation goes over strategies that franchisors can apply on LinkedIn to help increase the number of franchise leads they receive each year.
Some key takeaways:
1. Make sure that you and your company have profiles on LinkedIn.
2. Review your competitorsโ company profiles to better understand of how theyโre positioning themselves toward your target audience.
3. Develop a showcase page that focuses on your franchise opportunity.
4. Post educational, informative content (good press) about your franchise system on your companyโs LinkedIn profile page and your franchise opportunity showcase page.
5. Use sponsored updates to maximize post visibility.
6. Engage with LinkedIn Groups related to your target audience in order to keep top of mind with people that may be good franchise lead opportunities in time.
7. Purchase one of LinkedInโs premium packages.
8. Get your employees to share the updates that are posted on your companyโs LinkedIn profile or your companyโs franchise opportunity showcase page to maximize exposure.
9. Posting your good press on LinkedIn allows you to increase the longevity of the content, as well as get it in front of more quality eye-balls.
10. Use conversion goals in Google Analytics to help track the amount of web leads you receive that originated from LinkedIn.
11. Make your blog posts shareable via LinkedIn as well in case someone checks out one of your blog posts and decides to share it on their own newsfeed; you want to make it as easy as possible for people to find, read and share your content.
Getting Social With Small Business: Content, Community and World Dominationjamesfacts
ย
You know you can grow your business on social media - but you're unsure where to start.
I break down the process to mastering social that matters: finding a tribe, figuring out what to say, courting influencers, and more.
SEO and Social Search on Facebook, LinkedIn, and Twitter by Scott WilderEdelman Digital
ย
Powerpoint presentation from a webinar Scott K. Wilder from Edelman Digital and WilderVoices did with Gary Angel from Semphonic. The topic was how to optimize search on Facebook, LinkedIn and Twitter. And to be honest, we learned by doing and from others out there on the web.
Presentation by Scott Wilder
SEO and Social Search on Facebook, LinkedIn, and TwitterScott K. Wilder
ย
Powerpoint presentation from a webinar Scott K. Wilder from Edelman Digital and WilderVoices did with Gary Angel from Semphonic. The topic was how to optimize search on Facebook, LinkedIn and Twitter. And to be honest, we learned by doing and from others out there on the web.
Strategies for Building Business with LinkedIN and Facebook (2010)Atlantic Webworks
ย
LinkedIN and Facebook offer fantastic opportunities for companies to develop business relationships. Join Adrienne Cregar Jandler for a tactical review of key features and strategies for utilizing these networks to build business.
Presentation on Using Social Media in Business given at the Virginia Association of State Colleges and University Purchasing Professionals (VASCUPP) SWAMfest October 11, 2009 Hotel Roanoke, Roanoke Virginia
Linkedin Tips for Individuals and BusinessesMonica Samuel
ย
Optimize your Linkedin profile to come up in the right searches. Build your individual brand and generate leads. Make your company page attractive to candidates. Build thought leadership and influencer status.
Social Media Basics for Business, Facebook, Twitter, LinkedIn, & More by tekO...Mike Eldredg
ย
May 11, 2011 - Mike Eldredge, president of tekOrange an Internet technology company located in Powell, Ohio presented tekOrange's seminar on Social Media for Small Business - Facebook, Twitter, Linked in an more. The seminar's focus was to educate small businesses about social media and its staggering reach across the world. The presentation provided information on main three venues - Facebook, Twitter, and LinkedIn as well as other sites which provide similar features.
The Language of LinkedIn presented to the Ottawa Chamber of Commerce. This presentation will help you discover how to get the most out of your LinkedIn account.
Social Networking Strategies Internet Research Tools Ccm 6 Dec11steveallen
ย
Intermediate to advanced level presentation on social networking, career search, competitive intelligence, market research, personal branding and other related topics for job seekers and career changers.
LinkedIn for New Sales. Learn 5 ways you can use LinkedIn to create new business opportunities. Webinar sponsored in part by Northwest Indiana Business Quarterly Magazine. Presented by Kathy Sipple on 5-24-11.
Similar to #4 IMU: Successful Business Uses for Facebook and LinkedIn (GF202) (20)
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
ย
Modern customers expect that it will be easy to learn about your product and buy it, but most of our go-to-markets do the opposite. We ask people to fill out long forms, we build complex qualification rules, we make it tough for prospects to talk to someone right now. In short, we put up barriers that solve for our companies instead of solving for our customers.
At HubSpot, weโre mid-way through transforming our go-to-market to be customer centric. Learn whatโs worked for us, what hasnโt, and what weโre building.
---
Jon is VP of Marketing at HubSpot, helping to transform how companies market and sell. Prior to this, Jon led Marketing at Trunk Club, the personalized shopping service for men and women, and was the Head of Marketing for Klout, the social media influence measurement company. Jon has a background in improvised comedy and earned his MBA from the Harvard Business School.
This is Jon Dick's #INBOUND18 presentation.
Here's the hard truth about marketing: your customers are better at it than you. Over the past decade, marketers perfected content creation, but as a result, things got a lot more competitive for businesses and a lot more crowded for buyers. So while creating content is still your best and cheapest strategy, it should no longer be your only strategy. That's where your customers come in. Learn more.
According to a recent report from Ernst & Young GmbH, both the number of funding rounds for startups in Germany and the overall value of those rounds hit record levels in the first six months of 2017. That tracks with what weโve found in HubSpot research as well. We recently commissioned a survey of consumers living and/or working in the Berlin metro area, and found that the tech scene there is evolving quickly โ 95 percent of Berliners see the number of technology jobs in the city growing, and 90 percent say Berlin also offers access to the technology and digital talent needed to grow a tech company. With Berlin offering the highest post-grad monthly salary for the European tech sector (3,112 euros per month, on average), itโs no surprise that the city has become a hub for fast-growing tech companies. And as of today, HubSpot is the latest to call the city home.
15 Stats Every Marketing Leader Needs to KnowHubSpot
ย
Benchmark your company's performance against stats from hundreds of other marketers around email performance, cost per lead, popular marketing tactics, revenue attainment, and more. All stats are taken from our 2017 Demand Generation Benchmarks Report: http://hubs.ly/H08nwvl0
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
ย
The world of recruiting has changed. Now, employers need to take an inbound approach to how they attract and engage with job seekers by using personalized marketing strategies.
What's a Growth Stack? And why you should build one. HubSpot
ย
It starts with a single problem. It always does. Maybe you need a few more leads to hit your number this month. Maybe you finally outgrew a system of spreadsheets. Maybe your boss challenged you to get more accurate with your reporting. So, you signed up for a piece of software to help you solve the problem and un-officially started building out your tech stack. Without a strategic approach, adding tool after tool can lead you down a dangerous path. Get more strategic about your software and don't just build any old stack, build a Growth Stack.
The lack of visible female role models is pervasive in the tech industry, particularly on Wikipedia, where just under 17% of Wikipedia biographies were on women. That's why HubSpot wrote fourteen Wikipedia entries for remarkable women in tech to help inspire young women to reach positions at the highest levels of STEM.
Buyers no longer use voicemails and emails from strangers to learn about products. This information is online, whenever buyers are interested. This SlideShare presentation show sellers how to connect in a meaningful way by starting conversations around the buyerโs plans, goals and challenges.
This presentation is one class in HubSpot Academy's free sales training course. You can enroll here: http://certification.hubspot.com/inbound-sales-certification
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
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*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
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HubSpot Research shares new data on why people use ad blockers and what marketers and advertisers need to do to keep people from blocking out ads completely. Hint: it's stop using interruptive and annoying ads.
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
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76% of emails never get opened. That makes life for salespeople very difficult. So we've partnered up with Breakthrough Email to bring you email templates that are proven to engage prospects and close more deals. Start using them today and grow your revenue.
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
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Sales is a difficult world to be in because buyers aren't putting up with salespeople anymore. Instead of helping and building relationships, sales reps are still focused on closing prospects - even when they aren't ready to buy! So buyers ignore them. Because of that, even great sales reps would be lucky to get on the phone with someone.
While buyers have evolved and become more sophisticated, sales reps and training programs have been slow to adapt to that change.
Learn actionable modern prospecting techniques you can apply immediately from two best selling authors and sales experts: Max Altschuler CEO of Sales Hacker, and Mark Roberge CRO of HubSpot.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
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Discover the innovative and creative projects that highlight my journey throughย Full Sail University. Below, youโll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
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Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
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Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
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Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Improving profitability for small businessBen Wann
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In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
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Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
"๐ฉ๐ฌ๐ฎ๐ผ๐ต ๐พ๐ฐ๐ป๐ฏ ๐ป๐ฑ ๐ฐ๐บ ๐ฏ๐จ๐ณ๐ญ ๐ซ๐ถ๐ต๐ฌ"
๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
๐๐ ๐๐จ๐ฆ๐ฌ provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
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โขFreenBecky 1st Fan Meeting in Vietnam
โขCHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
โข WOW K-Music Festival 2023
โข Winner [CROSS] Tour in HCM
โข Super Show 9 in HCM with Super Junior
โข HCMC - Gyeongsangbuk-do Culture and Tourism Festival
โข Korean Vietnam Partnership - Fair with LG
โข Korean President visits Samsung Electronics R&D Center
โข Vietnam Food Expo with Lotte Wellfood
"๐๐ฏ๐๐ซ๐ฒ ๐๐ฏ๐๐ง๐ญ ๐ข๐ฌ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ, ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ. ๐๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ญ๐ก๐๐ญ ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ข๐๐ฌ."
Attending a job Interview for B1 and B2 Englsih learnersErika906060
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
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Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.