The document provides insights into effective social media engagement for nonprofits, emphasizing the importance of building relationships rather than solely advertising. It outlines strategies for listening, conversing, and responding to critiques online, encouraging organizations to be engaging, resourceful, and supportive. Additionally, it includes contact information for further assistance and resources on social media best practices.

2. Part One: Meet Social MediaEngage:SD Sponsor

3. Part One: Meet Social MediaBrought to you by...

4. What’s New with Engage:SD?>> In-Depth Technical Assistance Applications are due Friday, October 22nd>> Visit our Wiki at www.wikispaces.engagesd.co mfor access to a growing list of resources on social media for nonprofits

5. A Brief Review…

6. Part Four: Learning to Listen OnlinePeople Don’t Trust Advertisements76% of people believe that companies lie in advertisingstatistic from Yankelovich 2009| photo by mediaboytodd, flickrphoto by JulianBleecker, flickr

7. Part Four: Learning to Listen OnlineSocial Media is not about Advertisingphoto by truthout.org, flickrphoto by JulianBleecker, flickr

8. Part Four: Learning to Listen OnlineSocial Media is about Relationshipsphoto by Adam Foster | Codefor, flickrphoto b JulianBleecker, flickr

9. Part Four: Learning to Listen OnlineSo, Why Should I Listen?>> Get Comfortable>> Monitor your brand>> Find content to share>> Meet the right people>> Listen to Learn>> Build Relationships

10. Part Five: Conversations that Connect

11. Part Five: Conversations that ConnectTreat Social Media Like a Backyard BBQphoto by JulianBleecker, flickr

12. Part Five: Conversations that ConnectLet people know you want to talkExude positive “online” body language to let people know that you want to talk (and mean it).>> be open ended>> reward good commentsPhoto by Jason Anfinsen, flickrResource: ProBlogger, 10 Techniques to Get Comments on Your Blog

13. Part Five: Conversations that ConnectAsk Engaging QuestionsShow people you care about them and what they think by asking engaging questions“Let’s hear your best captions for this photo…”Black Hills Facebook Page

14. Part Five: Conversations that ConnectAsk Engaging QuestionsBlack Hills Facebook Page

15. Part Five: Conversations that ConnectAsk Engaging QuestionsThe Scar Project:Breast Cancer is Not a Pink RibbonLivestrong Facebook Page

16. Part Five: Conversations that ConnectBe a ResourceAdd value for your audience by being a resource.Example: Home Depot DIY VideosResource: Home Depot You Tube Channel

17. Part Five: Conversations that ConnectBe a ResourceTalk about something you’re passionate about (other than yourself, of course).Example: Prime Cuts RestaurantResource: Prime Cuts Blog

18. Part Five: Conversations that ConnectBe a ResourceHebrew University’s “Expert on the Spot” video series provides a great example of being a resourceResource: Expert on the Spot, Hebrew University

19. Part Five: Conversations that ConnectBe Interesting, Be Social“Single 50 yr. old Arts Council looking for long-term friendship: likes long walks, exotic places, fine art and good food. Give us a try!” -Madison Area Arts CouncilExample: Madison Area Arts Council Tweet

20. Part Five: Conversations that ConnectLearning to be socialThere are lots of resources out there than can help teach you how to be social online. Resource: copyblogger

21. Part Five: Conversations that ConnectTalk on their turf too!It’s easy to get caught up in managing your own social media accounts, but don’t forget to frequent and participate in other’s efforts as well.Resource: AgChat on Twitter, Tuesdays from 7-9 CT, #agchat

22. Part Five: Conversations that ConnectShare the LovePromote other people’s content, it will help you make friends.>> Twitter’s a great tool for this: Chris Brogan says 12 tweets about others to 1 tweet about youResource: 50 Power Twitter Tips, Chris Brogan

23. Part Five: Conversations that ConnectShare the LovePromote other people’s content, it will help you make friends.>> Create a list (on Twitter) that includes those who consistently bring you valueResource: Becky McCray Twitter Lists

24. Part Five: Conversations that ConnectDon’t Forget to ListenListening is always key to good conversation, so remember to listen first and talk second!Review of listening tools:>> Google Alerts>> Twitter>> RSS Feeds>> Social Mention

25. Part Five: Conversations that ConnectResponding to CriticismHave a plan in place for how to respond to criticism.The Air Force Web Posting Response Assessment is one tool; common sense is anotherAir Force Web Posting Response Assessment

26. Part Five: Conversations that ConnectResponding to Criticism“Unfortunately, I had to like this page in order to post how terrible your service is….”-Unhappy Truliant Customer“Got a phone call from Truliant this morning. From an Actual Person! Hopefully things will go better now. The phone call was much appreciated.”-Less Unhappy Truliant CustomerTruliant Federal Credit Union Facebook Page

27. Part Five: Conversations that ConnectAn Interview with……Amy HowardOn Hand Development Miller, SD

28. Part One: Meet Social MediaGet Connectedweb: www.engagesd.orgrurallearningcenter.orgfacebook: www.facebook.com/engagesddelicious: http://delicious.com/RuralLearningCentertwitter: @RuralLearningresource guide: http://engagesd.wikispaces.com/

29. Part One: Meet Social MediaThanks for joining us!Contact Lindsey:Lindsey KarlsonLindsey.Karlson@RuralLearningCenter.org605-772-5153www.engagesd.orgContact Mike:Mike KnutsonMike.Knutson@RuralLearningCenter.org605-772-5153www.engagesd.org