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Why is product design important and what factors affect good design?

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Sameer mathur
Sameer mathur

This document discusses the importance of product design and the factors that affect good design. It notes that design is not just about aesthetics but also how the product works. It then lists several key factors that influence design decisions, including functionality, users, costs, production methods, company image, aesthetics, fashion, culture, ergonomics, materials, and environmental concerns. Good design is a key differentiator for brands and must evolve over time to avoid obsolescence. Different design approaches can be successful depending on a company's specific strategy.

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Setting Product Strategy Why is product design important and what factors affect good design? Presentation by Divyasree P K IIT Madras
Design it not just what it looks like and feels like. Design is how it works - Steve Jobs
obvious --
Design Matters Key Differentiator in Brand Positioning
DESIGNMIX Designin Form Features Performance Designin Performance Conformance Durability Reliability Repairability Style
Style
Repairability
Different design mixes can be successful Depending on the company and its strategy
Design must evolve with time Else risk being obsoleteElse risk being obsolete
DESIGNFactors Affecting •1 •2 •3 •4 •5 •6•1 Function •2 User •3 Cost •4 Production •5 Company •6 Aesthetics •7 Fashion •8 Culture •9 Ergonomics •10 Materials •11 Environment
Design varies with functionality
Design varies with the target customer Tooth powder in sturdy containers, a deviation from toothpaste in plastic tubes, were intended for the rural market
Design varies with the price that customers are willing to pay for the product Ferrari Swift Dzire
Continuous production Design varies with the mode of production Batch production Single piece
Design reflects the image of the company APPLE Inc. Think different
Emphasis on style and aesthetics cause variation in design
Design varies with fashion
Design varies with culture Rural markets in India Averse to black color Rejoice yellow and red, colors of festivity
Design varies with emphasis on ergonomics
Concern for environment causes a variation in design Classmate notebooks use recycled paper

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