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Product Design
Lecture Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4-
Design Process ,[object Object],[object Object],[object Object],[object Object],[object Object],4-
Design Process ,[object Object],[object Object],[object Object],[object Object],[object Object],4-
Design Process 4-
Idea Generation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4-
Idea Generation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4-
Perceptual Map of Breakfast Cereals 4-
Feasibility Study ,[object Object],[object Object],[object Object],[object Object],4-
Rapid Prototyping and  Concurrent Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4-
Concurrent Design 4-
Form and Functional Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4-
Computing Reliability 4- 0.90 0.90 0.90 x 0.90 = 0.81 Components in series
Computing Reliability 4- 0.95 + 0.90(1-0.95) = 0.995 Components in parallel 0.95 0.90 R 2 R 1
System Reliability 4- 0.90 0.92+(1-0.92)(0.90)=0.99 0.98 0.98 0.98 x 0.99 x 0.98 = 0.951 0.92 0.98 0.98
System Availability (SA) ,[object Object],[object Object],[object Object],4- SA   =  MTBF MTBF + MTTR
4- System Availability PROVIDER MTBF (HR) MTTR (HR) A 60 4.0 B 36 2.0 C 24 1.0 SA A  = 60 / (60 + 4) = .9375 or 94% SA B  = 36 / (36 + 2) = .9473 or 95% SA C  = 24 / (24 + 1) = .96 or 96%
Usability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4-
Production Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4-
4- Design Simplification (b) Revised design One-piece base &  elimination of fasteners (c) Final design Design for push-and-snap  assembly (a) Original design Assembly using  common fasteners
Final Design and Process Plans ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4-
Technology in Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4-
Collaborative Product Design (CPD) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4-
Design Quality Review ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4-
4- FMEA for Potato Chips Failure Mode Cause of  Failure Effect of Failure Corrective Action Stale ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Broken ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Too Salty ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fault Tree Analysis (FTA) 4-
Value Analysis (VA) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4-
Design for Environment and Extended Producer Responsibility ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4-
Design for Environment 4-
Green Areas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4-
Quality Function Deployment (QFD) ,[object Object],[object Object],[object Object],[object Object],4-
House of Quality 4- Trade-off matrix Design characteristics Customer requirements Target values Relationship matrix Competitive assessment Importance  1 2 3 4 5 6
Competitive Assessment of Customer Requirements 4- Irons well Easy and safe to use Competitive Assessment Customer Requirements 1 2 3 4 5 Presses quickly 9 B A X Removes wrinkles 8 AB X Doesn’t stick to fabric 6 X BA Provides enough steam 8 AB X Doesn’t spot fabric 6 X AB Doesn’t scorch fabric 9 A XB Heats quickly 6 X B A Automatic shut-off 3 ABX Quick cool-down 3 X A B Doesn’t break when dropped 5 AB X Doesn’t burn when touched 5 AB X Not too heavy 8 X A B
From Customer Requirements to Design Characteristics 4- Energy needed to press Weight of iron Size of soleplate Thickness of soleplate Material used in soleplate Number of holes Size of holes Flow of water from holes Time required to reach 450º F Time  to go from 450º to 100º Protective cover for soleplate Automatic shutoff Customer Requirements Presses quickly - - + + + - Removes wrinkles + + + + + Doesn’t stick to fabric - + + + + Provides enough steam + + + + Doesn’t spot fabric + - - - Doesn’t scorch fabric + + + - + Heats quickly - - + - Automatic shut-off + Quick cool-down - - + + Doesn’t break when dropped + + + + Doesn’t burn when touched + + + + Not too heavy + - - - + - Irons well Easy and safe to use
Tradeoff Matrix 4- Energy needed to press Weight of iron Size of soleplate Thickness of soleplate Material used in soleplate Number of holes Size of holes Flow of water from holes Time required to reach 450º Time  to go from 450º to 100º Protective cover for soleplate Automatic shutoff - - + + +
Targeted Changes in Design 4- Energy needed   to press Weight of iron Size of soleplate Thickness of soleplate Material used in soleplate Number of holes Size of holes Flow of water from holes Time required to reach 450º Time  to go from 450º to 100º Protective cover for soleplate Automatic shutoff Units of measure ft-lb lb in. cm ty ea mm oz/s sec sec Y/N Y/N Iron A 3 1.4 8x4 2 SS 27 15 0.5 45 500 N Y Iron B 4 1.2 8x4 1 MG 27 15 0.3 35 350 N Y Our Iron (X) 2 1.7 9x5 4 T 35 15 0.7 50 600 N Y Estimated impact 3 4 4 4 5 4 3 2 5 5 3 0 Estimated cost 3 3 3 3 4 3 3 3 4 4 5 2 Targets 1.2 8x5 3 SS 30 30 500 Design changes * * * * * * * Objective measures
Completed House of Quality 4- SS = Silverstone MG = Mirorrglide T = Titanium
A Series of Connected QFD Houses 4- Customer requirements House of quality Product characteristics A-1 Product characteristics Parts deployment Part  characteristics A-2 Part characteristics Process planning Process characteristics A-3 Process characteristics Operating requirements Operations A-4
Benefits of QFD ,[object Object],[object Object],[object Object],[object Object],4-
Design for Robustness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4-
Design for Robustness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4-
Taguchi’s Quality Loss Function ,[object Object],[object Object],[object Object],4- Quality Loss Lower tolerance limit Target Upper tolerance limit

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Product design ppt @ DOMS

  • 2.
  • 3.
  • 4.
  • 6.
  • 7.
  • 8. Perceptual Map of Breakfast Cereals 4-
  • 9.
  • 10.
  • 12.
  • 13. Computing Reliability 4- 0.90 0.90 0.90 x 0.90 = 0.81 Components in series
  • 14. Computing Reliability 4- 0.95 + 0.90(1-0.95) = 0.995 Components in parallel 0.95 0.90 R 2 R 1
  • 15. System Reliability 4- 0.90 0.92+(1-0.92)(0.90)=0.99 0.98 0.98 0.98 x 0.99 x 0.98 = 0.951 0.92 0.98 0.98
  • 16.
  • 17. 4- System Availability PROVIDER MTBF (HR) MTTR (HR) A 60 4.0 B 36 2.0 C 24 1.0 SA A = 60 / (60 + 4) = .9375 or 94% SA B = 36 / (36 + 2) = .9473 or 95% SA C = 24 / (24 + 1) = .96 or 96%
  • 18.
  • 19.
  • 20. 4- Design Simplification (b) Revised design One-piece base & elimination of fasteners (c) Final design Design for push-and-snap assembly (a) Original design Assembly using common fasteners
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 27.
  • 28.
  • 30.
  • 31.
  • 32. House of Quality 4- Trade-off matrix Design characteristics Customer requirements Target values Relationship matrix Competitive assessment Importance 1 2 3 4 5 6
  • 33. Competitive Assessment of Customer Requirements 4- Irons well Easy and safe to use Competitive Assessment Customer Requirements 1 2 3 4 5 Presses quickly 9 B A X Removes wrinkles 8 AB X Doesn’t stick to fabric 6 X BA Provides enough steam 8 AB X Doesn’t spot fabric 6 X AB Doesn’t scorch fabric 9 A XB Heats quickly 6 X B A Automatic shut-off 3 ABX Quick cool-down 3 X A B Doesn’t break when dropped 5 AB X Doesn’t burn when touched 5 AB X Not too heavy 8 X A B
  • 34. From Customer Requirements to Design Characteristics 4- Energy needed to press Weight of iron Size of soleplate Thickness of soleplate Material used in soleplate Number of holes Size of holes Flow of water from holes Time required to reach 450º F Time to go from 450º to 100º Protective cover for soleplate Automatic shutoff Customer Requirements Presses quickly - - + + + - Removes wrinkles + + + + + Doesn’t stick to fabric - + + + + Provides enough steam + + + + Doesn’t spot fabric + - - - Doesn’t scorch fabric + + + - + Heats quickly - - + - Automatic shut-off + Quick cool-down - - + + Doesn’t break when dropped + + + + Doesn’t burn when touched + + + + Not too heavy + - - - + - Irons well Easy and safe to use
  • 35. Tradeoff Matrix 4- Energy needed to press Weight of iron Size of soleplate Thickness of soleplate Material used in soleplate Number of holes Size of holes Flow of water from holes Time required to reach 450º Time to go from 450º to 100º Protective cover for soleplate Automatic shutoff - - + + +
  • 36. Targeted Changes in Design 4- Energy needed to press Weight of iron Size of soleplate Thickness of soleplate Material used in soleplate Number of holes Size of holes Flow of water from holes Time required to reach 450º Time to go from 450º to 100º Protective cover for soleplate Automatic shutoff Units of measure ft-lb lb in. cm ty ea mm oz/s sec sec Y/N Y/N Iron A 3 1.4 8x4 2 SS 27 15 0.5 45 500 N Y Iron B 4 1.2 8x4 1 MG 27 15 0.3 35 350 N Y Our Iron (X) 2 1.7 9x5 4 T 35 15 0.7 50 600 N Y Estimated impact 3 4 4 4 5 4 3 2 5 5 3 0 Estimated cost 3 3 3 3 4 3 3 3 4 4 5 2 Targets 1.2 8x5 3 SS 30 30 500 Design changes * * * * * * * Objective measures
  • 37. Completed House of Quality 4- SS = Silverstone MG = Mirorrglide T = Titanium
  • 38. A Series of Connected QFD Houses 4- Customer requirements House of quality Product characteristics A-1 Product characteristics Parts deployment Part characteristics A-2 Part characteristics Process planning Process characteristics A-3 Process characteristics Operating requirements Operations A-4
  • 39.
  • 40.
  • 41.
  • 42.