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What is the lifetime value of customers, and how can marketers maximize it?

Illustrations from Philip Kotler's "Marketing Management."

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What is the lifetime value of customers, and how can marketers maximize it?
What is the lifetime value of customers, and how can marketers maximize it?
What is the lifetime value of customers, and how can marketers maximize it?
What is the lifetime value of customers, and how can marketers maximize it?
What is the lifetime value of customers, and how can marketers maximize it?
What is the lifetime value of customers, and how can marketers maximize it?
What is the lifetime value of customers, and how can marketers maximize it?
What is the lifetime value of customers, and how can marketers maximize it?
What is the lifetime value of customers, and how can marketers maximize it?
What is the lifetime value of customers, and how can marketers maximize it?
What is the lifetime value of customers, and how can marketers maximize it?
What is the lifetime value of customers, and how can marketers maximize it?
What is the lifetime value of customers, and how can marketers maximize it?

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