A presentation given by Ed Morrissey during the 2010 StL Innovation Camp that highlights the importance of design for start-ups, product developers and everyone else.
The Rise of the Creative Class - Ed Morrissey - Integrity Web ConsultingEd Morrissey
A brief presentation discussing the current Conceptual Age and driving value of the Creative Class. Given November 5th, 2021 for the AIA - Christopher Kelley Leadership Conference in St. Louis, Missouri.
Is Design Thinking important? We think it is - it’s one of our 8 building blocks for digital transformation. But what it is it, and why? In the run up to the Global Legal Hackathon, we thought we’d distil our workshop slides and ideas with an associated blog post to explain it.
Let’s set the scene with five quotes from experts and artists you will recognise explaining what design really is:
"The ultimate defense against complexity” - David Gelernter, Professor of Computer Science, Yale
"Simplicity is the ultimate sophistication” - Leonardo da Vinci
"Design is a way of changing life and influencing the future” - Sir Ernest Hall. Pianist, Entrepreneur, and Philanthropist
“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer - that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.” - Steve Jobs
“Design-thinking firms stand apart in their willingness to engage in the task of continuously redesigning their business… to create advances in both innovation and efficiency - the combination that produces the most powerful competitive edge.” - Roger Martin, author of the Design of Business
Emerging Innovation: an exploratory journey into design thinking and innovati...Cedric Mainguy
Design Thinking can be used to design products, new customer experience or services, and even corporate strategy or large scale systems. Innovation Games are games whose primary intent is not pure entertainment. We learn best when we play and an increasing number of organizations have realized the enormous potential of game-based activities. Innovation Games can be applied to a broad spectrum of areas like training, hiring, generating new ideas, making meetings more effective, generating feedback about a product or service, improving communication, avoiding common decision-making pitfalls, feature prioritization, vision sharing, SWOT analysis, strategy building, reflect and learn sessions and change management... The list goes on.
Organizations like Google, IBM or the United Nations use Design thinking and Games on a regular basis. Not a single month passes without a book, article, conference or training about these increasingly popular topics.
The growing success of Agile methods, which put a strong emphasis on people interactions, fun and build a creativity-friendly environment, have made Design thinking and Innovation Games even more popular.
The Rise of the Creative Class - Ed Morrissey - Integrity Web ConsultingEd Morrissey
A brief presentation discussing the current Conceptual Age and driving value of the Creative Class. Given November 5th, 2021 for the AIA - Christopher Kelley Leadership Conference in St. Louis, Missouri.
Is Design Thinking important? We think it is - it’s one of our 8 building blocks for digital transformation. But what it is it, and why? In the run up to the Global Legal Hackathon, we thought we’d distil our workshop slides and ideas with an associated blog post to explain it.
Let’s set the scene with five quotes from experts and artists you will recognise explaining what design really is:
"The ultimate defense against complexity” - David Gelernter, Professor of Computer Science, Yale
"Simplicity is the ultimate sophistication” - Leonardo da Vinci
"Design is a way of changing life and influencing the future” - Sir Ernest Hall. Pianist, Entrepreneur, and Philanthropist
“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer - that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.” - Steve Jobs
“Design-thinking firms stand apart in their willingness to engage in the task of continuously redesigning their business… to create advances in both innovation and efficiency - the combination that produces the most powerful competitive edge.” - Roger Martin, author of the Design of Business
Emerging Innovation: an exploratory journey into design thinking and innovati...Cedric Mainguy
Design Thinking can be used to design products, new customer experience or services, and even corporate strategy or large scale systems. Innovation Games are games whose primary intent is not pure entertainment. We learn best when we play and an increasing number of organizations have realized the enormous potential of game-based activities. Innovation Games can be applied to a broad spectrum of areas like training, hiring, generating new ideas, making meetings more effective, generating feedback about a product or service, improving communication, avoiding common decision-making pitfalls, feature prioritization, vision sharing, SWOT analysis, strategy building, reflect and learn sessions and change management... The list goes on.
Organizations like Google, IBM or the United Nations use Design thinking and Games on a regular basis. Not a single month passes without a book, article, conference or training about these increasingly popular topics.
The growing success of Agile methods, which put a strong emphasis on people interactions, fun and build a creativity-friendly environment, have made Design thinking and Innovation Games even more popular.
Presentation of the Design Thinking Workshop Berlin
It is a brief introduction about what it is Design Thinking (check the links) and a guide to follow some creativity tools to work on the business ideas of the participants
Innovation, design thinking, and competitive advantagePhil Barrett
A quick talk from the Cape Town funding fair. Exponentials and the imperative for innovation. The trouble with innovation in corporations. Wicked problems and complex adaptive systems. How design thinking works. What design thinking does do, in Digital. Design thinking counteracts our tendency for poor decision making.
Want to start a business but don’t have a good idea? Let us show you were the best ideas in the world came from. It’s easier than you may think.
Agenda Topics
- How to start a business with no business idea?
- Turning the search for ideas upside down.
- Going on idea hunt – several real life stories
- Crafting a skill and interest based target map for your search
- The “yellow Book” a problem list with important personal criteria
- Idea selection process
These are the often requested slides from a SXSW 2013 presentation by MIT Prof. Sanjay Sarma and I about the importance of space design and location for innovation, with very specific recommendations. One example is the often overlooked importance of a coffee system. Investing in a great central coffee system can promote serendipitous human collisions from multiple disciplines and thereby increase innovation.
Innovation through Experience Design: Designers as InnovatorsJason Ulaszek
The pressure to create amazing, groundbreaking product and service experiences has intensified within just about every industry. Entire industries are now competing heavily on larger, connected ecosystems, not just individualized experiences. Competing organizations are increasingly enlisting designers to help bring clarity to decisions supporting the what, where, how and when of it all. In turn, the pressure point becomes the designer.
Designers possess the ability to influence the creation and design of new products and services. Sometimes they’re even given opportunity to influence business model transformation. But, what about innovation? Do designers possess the ability to disrupt the status quo and become the innovator? And, are they ready for it? I think so. And, after this session I think you’ll see why too.
Together, we’ll examine the role of an experience designer as an innovator and the skills designers command that can engineer new business opportunity and effect social change. We’ll share examples, models and skills that you’ll need in order to lead the charge.
Originally presented by Jason Ulaszek and Brian Winters at Webvisions Chicago on September 24, 2015.
This lecture focuses on providing an overview of the design thinking process. Students will apply this concept to building a business model around their entrepreneurial idea.
http://www.socialentrepreneurship.ca/aps1015h/
Innovator's DNA - What makes top leaders innovation gurus? Unlock your innova...vedsta87
The Innovator's DNA - based on research conducted in the groundbreaking book by innovation gurus Jeff Dyer, Hal Gregerson and Clayton Christensen - unlocks the mystery behind the great leaders of innovative companies. What makes them tick? Surprisingly, we find that top innovative leaders share similar behavioral traits. They are questioners, experimenters, networkers - these behaviors drive their ability to be innovative.
Innovators are not "born with it" - research shows that only general intelligence is genetic, but creativity can be learned.
So then the question is: what about you? How can you train yourself to become an innovative leader, and flex your innovative muscles?
We provide the answers with the Innovator's DNA workshop and assessment program. Visit our website or the innovators dna site, or buy the book today. Our program trains leaders, teams, executives and senior managers to understand what drives innovation within them - and how to bring it out more regularly.
Catalyst - An Intuit Innovation ExperienceIntuit Inc.
On January 29, Intuit is hosting Catalyst, a small, invitation-only event designed to share the best of what we have learned and are practicing around driving innovation. Seventy-five of our valued business partners and customers will get hands–on training on innovation concepts and techniques that were pioneered by our founder Scott Cook.
http://bit.ly/IntuitCatalyst
Design Thinking for Disruptive Innovation - Burton Lee - Kyiv - Oct 13 2015 -...Burton Lee
Talk given in Kyiv on October 13 on the subject of 'Design Thinking for Disruptive Innovation', at the Fedoriv Hub. Host: Bionic University. Speaker: Burton Lee, Stanford Dept of Mechanical Engineering, Center for Design Research.
Website: www.StanfordEuropreneurs.org
Twitter: @Europreneurs
Emerging Innovation: an exploratory journey into Design Thinking and why it m...PALO IT
Design Thinking can be used to design products, new customer experience or corporate strategy and large scale systems. Like Agile, adopting a Design Thinking approach is not a process but a change of mindset. For large organizations, it often means radical cultural change. Embracing the customer perspective as a starting point to re-invent a strategy or becoming comfortable dealing with ambiguity is a slow but highly rewarding learning process.
Design Thinking is a making-based approach to solving problems creatively. It fosters radical collaboration and focuses on human values. If you want to understand more about Design Thinking and hear how organizations like Uber, Metlife or AirBnB use it to become and remain innovative, attend this synthetic lecture about Design Thinking key concepts and implementation principles.
Program :
> What’s in the world? Innovation around the world;
> Thinking What? Design Thinking key principles;
> Business Cases: Applied Design Thinking.
Our speaker :
> Cédric MAINGUY, Head of Digital Innovation @PALO IT Singapore.
Co-founder of three start-ups in Cambodia, India and New York, Cédric is a seasoned IT entrepreneur. Over the years, Cédric has developed a knack for structuring innovation processes, implementing best practices in a wide range of areas, empowering teams to become highly efficient and helping managers structure operations to boost performance. Passionate about innovation which is at the heart of the transformation of many industries, he works with clients to develop multi-channel strategies, operating models and improve customer experience. Cédric has 15 years of international experience and specializes in innovation, Agile and digital transformations. He served clients in the high-tech, healthcare, retail, finance and music industries on strategy, innovation, product development, IT and organization.
Learn the 5 Discovery Skills of Out-Performing Innovators
Based on the innovator’s DNA study by Christensen et al
Presented by Linda Naiman Founder, Creativity at Work.com
For ProductCamp, Vancouver 2013
When UX strategy drives innovation, the end result is more than technical capability and beautiful interfaces: it is an experience differentiated by helping people surpass their goals and exceeding their expectations while delivering engaging, motivating, enjoyable, and memorable experiences. How can we plan and work toward new products and services while keeping the user in mind? How can we adopt and implement UX strategy? And, most importantly, how can we change the way we identify and pursue new opportunities so that we are leading the pack rather than chasing the competition? Take UX out of the design studio and include it in strategic research and planning to drive innovation in your business.
Innovation. It's the heartbeat of today's economy. It's also where meeting professionals need to focus their attention, time and resources to compete in the meetings marketplace.
Average meetings are planned by average meeting professionals. Yet, most conference attendees don't want to pay for an average conference. They want a unique experience.
Innovative conferences are planned by innovative meeting professionals. Innovators think and act differently. Discover the Conference Innovators DNA
Presentation of the Design Thinking Workshop Berlin
It is a brief introduction about what it is Design Thinking (check the links) and a guide to follow some creativity tools to work on the business ideas of the participants
Innovation, design thinking, and competitive advantagePhil Barrett
A quick talk from the Cape Town funding fair. Exponentials and the imperative for innovation. The trouble with innovation in corporations. Wicked problems and complex adaptive systems. How design thinking works. What design thinking does do, in Digital. Design thinking counteracts our tendency for poor decision making.
Want to start a business but don’t have a good idea? Let us show you were the best ideas in the world came from. It’s easier than you may think.
Agenda Topics
- How to start a business with no business idea?
- Turning the search for ideas upside down.
- Going on idea hunt – several real life stories
- Crafting a skill and interest based target map for your search
- The “yellow Book” a problem list with important personal criteria
- Idea selection process
These are the often requested slides from a SXSW 2013 presentation by MIT Prof. Sanjay Sarma and I about the importance of space design and location for innovation, with very specific recommendations. One example is the often overlooked importance of a coffee system. Investing in a great central coffee system can promote serendipitous human collisions from multiple disciplines and thereby increase innovation.
Innovation through Experience Design: Designers as InnovatorsJason Ulaszek
The pressure to create amazing, groundbreaking product and service experiences has intensified within just about every industry. Entire industries are now competing heavily on larger, connected ecosystems, not just individualized experiences. Competing organizations are increasingly enlisting designers to help bring clarity to decisions supporting the what, where, how and when of it all. In turn, the pressure point becomes the designer.
Designers possess the ability to influence the creation and design of new products and services. Sometimes they’re even given opportunity to influence business model transformation. But, what about innovation? Do designers possess the ability to disrupt the status quo and become the innovator? And, are they ready for it? I think so. And, after this session I think you’ll see why too.
Together, we’ll examine the role of an experience designer as an innovator and the skills designers command that can engineer new business opportunity and effect social change. We’ll share examples, models and skills that you’ll need in order to lead the charge.
Originally presented by Jason Ulaszek and Brian Winters at Webvisions Chicago on September 24, 2015.
This lecture focuses on providing an overview of the design thinking process. Students will apply this concept to building a business model around their entrepreneurial idea.
http://www.socialentrepreneurship.ca/aps1015h/
Innovator's DNA - What makes top leaders innovation gurus? Unlock your innova...vedsta87
The Innovator's DNA - based on research conducted in the groundbreaking book by innovation gurus Jeff Dyer, Hal Gregerson and Clayton Christensen - unlocks the mystery behind the great leaders of innovative companies. What makes them tick? Surprisingly, we find that top innovative leaders share similar behavioral traits. They are questioners, experimenters, networkers - these behaviors drive their ability to be innovative.
Innovators are not "born with it" - research shows that only general intelligence is genetic, but creativity can be learned.
So then the question is: what about you? How can you train yourself to become an innovative leader, and flex your innovative muscles?
We provide the answers with the Innovator's DNA workshop and assessment program. Visit our website or the innovators dna site, or buy the book today. Our program trains leaders, teams, executives and senior managers to understand what drives innovation within them - and how to bring it out more regularly.
Catalyst - An Intuit Innovation ExperienceIntuit Inc.
On January 29, Intuit is hosting Catalyst, a small, invitation-only event designed to share the best of what we have learned and are practicing around driving innovation. Seventy-five of our valued business partners and customers will get hands–on training on innovation concepts and techniques that were pioneered by our founder Scott Cook.
http://bit.ly/IntuitCatalyst
Design Thinking for Disruptive Innovation - Burton Lee - Kyiv - Oct 13 2015 -...Burton Lee
Talk given in Kyiv on October 13 on the subject of 'Design Thinking for Disruptive Innovation', at the Fedoriv Hub. Host: Bionic University. Speaker: Burton Lee, Stanford Dept of Mechanical Engineering, Center for Design Research.
Website: www.StanfordEuropreneurs.org
Twitter: @Europreneurs
Emerging Innovation: an exploratory journey into Design Thinking and why it m...PALO IT
Design Thinking can be used to design products, new customer experience or corporate strategy and large scale systems. Like Agile, adopting a Design Thinking approach is not a process but a change of mindset. For large organizations, it often means radical cultural change. Embracing the customer perspective as a starting point to re-invent a strategy or becoming comfortable dealing with ambiguity is a slow but highly rewarding learning process.
Design Thinking is a making-based approach to solving problems creatively. It fosters radical collaboration and focuses on human values. If you want to understand more about Design Thinking and hear how organizations like Uber, Metlife or AirBnB use it to become and remain innovative, attend this synthetic lecture about Design Thinking key concepts and implementation principles.
Program :
> What’s in the world? Innovation around the world;
> Thinking What? Design Thinking key principles;
> Business Cases: Applied Design Thinking.
Our speaker :
> Cédric MAINGUY, Head of Digital Innovation @PALO IT Singapore.
Co-founder of three start-ups in Cambodia, India and New York, Cédric is a seasoned IT entrepreneur. Over the years, Cédric has developed a knack for structuring innovation processes, implementing best practices in a wide range of areas, empowering teams to become highly efficient and helping managers structure operations to boost performance. Passionate about innovation which is at the heart of the transformation of many industries, he works with clients to develop multi-channel strategies, operating models and improve customer experience. Cédric has 15 years of international experience and specializes in innovation, Agile and digital transformations. He served clients in the high-tech, healthcare, retail, finance and music industries on strategy, innovation, product development, IT and organization.
Learn the 5 Discovery Skills of Out-Performing Innovators
Based on the innovator’s DNA study by Christensen et al
Presented by Linda Naiman Founder, Creativity at Work.com
For ProductCamp, Vancouver 2013
When UX strategy drives innovation, the end result is more than technical capability and beautiful interfaces: it is an experience differentiated by helping people surpass their goals and exceeding their expectations while delivering engaging, motivating, enjoyable, and memorable experiences. How can we plan and work toward new products and services while keeping the user in mind? How can we adopt and implement UX strategy? And, most importantly, how can we change the way we identify and pursue new opportunities so that we are leading the pack rather than chasing the competition? Take UX out of the design studio and include it in strategic research and planning to drive innovation in your business.
Innovation. It's the heartbeat of today's economy. It's also where meeting professionals need to focus their attention, time and resources to compete in the meetings marketplace.
Average meetings are planned by average meeting professionals. Yet, most conference attendees don't want to pay for an average conference. They want a unique experience.
Innovative conferences are planned by innovative meeting professionals. Innovators think and act differently. Discover the Conference Innovators DNA
Understand what design thinking is. Learn how to use design thinking in SAP, Oracle EBS projects to understand what your customers/users really need. Seize the business benefits and innovate.
IT Executive's Guide to Design thinking | AlgarytmPropel Apps
Understand what design thinking is. Learn how to use design thinking in SAP, Oracle EBS projects to understand what your customers/users really need. Seize the business benefits and innovate.
Usability & Interface Design for HiTech ProductsPinkesh Shah
Slides from the Product Professionals Networking event hosted by AIPMM and Adaptive Makreting in Hyderabad, India on Feb 3rd.
Usability & Interface Design
www.adaptivemarketing.in
Architects and Designers do understand the principles of design. While delving on Requirements without paying heed to the needs to identify latent needs is a challenge
Outcome Engineering 101: Five Guidelines to Delivering Products that Create I...Cognizant
It’s time to shift to an evolved, technology-empowered design mindset. As technology informs design, and good design arms technology to become most effective by engaging with users, the two now sit at the top of the product development pyramid to co-create success.
Only 20% of innovation management suitable for digitalization. Find out what key success factors drive those disciplines and what tools are possible options.
The case dives deeper into digital idea management (the tool shown live is viima) and InnoSurvey, a 360 degree innovation assessment built on proven metrics.
Slides are from a lecture on Digital Industry (Certificate of Advanced Studies at FHNW).
The lecture is min. 1 hr plus practical parts provided as preparation or exercises. Get German language support and more material here: https://www.sensaco.com/digital-innovation-management/
How Design Thinking will fix Design ThinkingBert Bräutigam
Design Thinking faces criticism for its lacking integration with business and compatibility with market reality. There are organizations that see Design Thinking as unnecessary rather than essential to driving organizational change and innovation. Does Design Thinking have to be reinvented or even replaced?
Collaboration Tools to Create Better ProductsEnthiosys Inc
Luke Hohmann presentation at Insight Forum. Provided concrete tools and concepts for collaborating with internal and external stakeholders to create better products
Without design there is no product. But without product there’s no design. That’s why the user experience must be conceived with business goals in mind. But Designers tend to focus on the users, while the Business on KPIs, creating a gap that’s difficult to bridge. Thus, Designers feel excluded from product decisions, and Business areas feel that Designers don’t consider business needs into their designs. This talk shows the role of Design seen from a Product Manager’s perspective, and provides a few ideas that can help Design and Business understand each other to improve communication, increase collaboration and avoid friction. These tools will help Designers increase their influence in Product decisions.
During this Morgenbooster, we will dive into the understanding of digital design systems, and why they have become increasingly popular.
What are they? How do they work? What will you gain from building one? And last, but not least we will take you through a couple of tangible experiences and journeys of building such a system.
Throughout the talk we will be sharing experiences from both a design and development perspective.
And hopefully we will all have the feeling of getting one step closer to a design system, which meets all the requirements in modern digital design. A system where all services, assets and communications are designed from one central place to evoke both emotions in a coherent brand experience and support the functional necessities of today’s dynamic business strategies.
Integrity AI and Geospatial Keynote 2023Ed Morrissey
StL TechWeek keynote presentation given by Ed Morrissey of Integrity Web Consulting covering exponential growth and generational technophobia as concerns with AI and Geospatial.
We all feel the world is changing rapidly but what are some of the primary drivers of this change, how do these changes impact us today, who will be the most in-demand leaders and how do we ensure these leaders join our respective teams, engage fully and help capitalize on today's environment?
This presentation discusses the trends today impacting the skills needed to excel in a constantly changing world and provides insights by Ed Morrissey, owner of marketing technology agency Integrity, who has been at the forefront of these changes his entire career.
Detailed case study presented by Ed Morrissey during the 2011 St. Louis WordCamp on how interactive agency Integrity, www.integritystl.com, used WordPress to redesign www.explorestlouis.com for the St. Louis CVC.
Answers the question whether WordPress has moved beyond a simple blogging platform.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
1. Design for Start-ups (and everyone)
February, 2010
Why Design Matters
Ed Morrissey
Partner & Chief Creative Officer
6321 Clayton Road
Saint Louis, MO 63117
314.727.3600
ed@integritystl.com
www.integritystl.com
Interactive Brand Advocacy
2. Agenda
– Intro
– Define Design
– Elements of Design
– Rethinking Design
– Design ROI?
– Case Study
– Conclusion
2
Interactive Brand Advocacy
3. What is Design?
– Percentage of Respondents Agreeing with the Statement
To develop new products/services 75%
How products look 74%
Products working to meet client needs 64%
Creative thinking process 50%
Produce something that will ‘sell’ 47%
Strategic business tool 34%
None of the above 3%
According to the Design Council’s National Survey of Firms, 2004
3
Interactive Brand Advocacy
4. Quote
– An activity that translates an idea into a
blueprint for something useful
whether it’s a car, a building,
a graphic, a service
or a process.
– “Design is the fundamental
soul of a man-made creation”
4
Interactive Brand Advocacy
5. Where does Design Matter?
– Architecture
– The graphic arts
– Industrial design
– Animation
– Anthropology
– Biology
– Technology
– Automotive
– Design is everywhere
5
Interactive Brand Advocacy
6. 7 Components of Design
– Unity – all elements must appear to belong together
– Gestalt – the whole should be more than the sum
– Space – white space is beautiful
– Color – used consciously
– Dominance - contrast
– Hierarchy – clear starting point and importance scheme
– Balance – clear, single message
6
Interactive Brand Advocacy
10. But…
– Can we calculate an ROI?
– Start-ups don’t have,
but really need:
• Money
• Time
• Sales
10
Interactive Brand Advocacy
11. Benefits of Good Design
– Save Costs
– Save Time
– Increase Revenue
• Gain Customers
• Increase Transactions
• Increase Product Sales
• Retain Customers
– ALSO: Reduce Training Costs, Decrease Support Costs,
Increase Trust, Deter Litigation and the list goes on and
on…
11
Interactive Brand Advocacy
12. Cost Prevention
– “The rule of thumb in many usability-aware
organizations is that the cost-benefit ratio for usability is
$1:$100.
– Once a system is in development, correcting a problem
costs 10 times as much as fixing the same problem in
design.
– If the system has been released, it costs 100 times as
much relative to fixing in design.” (Gilb, 1988)
– Good design eliminates surprises
– Good design creates cost efficiencies
Save Costs Save Time Increase Revenue
12
Interactive Brand Advocacy
13. The Time to Design…
Number of
Possible Cost of
Design Change
Alternatives
Requirements Development Deployment
Phase Phase Phase
Save Costs Save Time Increase Mayhew, 1994
Bias & Revenue
13
Interactive Brand Advocacy
14. Make Design Standard
– Centralized design minimizes errors, improves efficiency,
avoids duplication, reduces time spent searching for
data/answers and capitalizes on reuse, where possible.
– Top principles of leading product developers…
Maturity Class Mean Class Performance
Best-in-Class: • Percent of products that meet/exceed rev targets (82%)
Top 20% • Percent of products launched on-time (83%)
• Percent of products that meet product dev budgets (76%)
• Percent of products that meet product cost targets (82%)
• Percent change in annual product revenue (4%)
Aberdeen - The Top Five Principles for Successful Product Development, 2008
Save Costs Save Time Increase Revenue
14
Interactive Brand Advocacy
15. Make Design Standard
– Best-in-Class firms were 89% more likely to
centralize design
– Best-in-Class firms had a 4% revenue increase
while others had a 5%+ decline
–Time is money.
Aberdeen - The Top Five Principles for Successful Product Development, 2008
Save Costs Save Time Increase Revenue
15
Interactive Brand Advocacy
16. This is Simple
– Usable products lead to cost savings and sales
– Good navigation makes it easier for users to find
what they’re looking for and to buy
• User experience design
• Human factors
– Usable products lead to word of mouth
• Word of mouth leads to sales
• 76.4% of purchasing influenced by WOM (WOM
Research)
– Usable products lead to good product reviews
• Good product reviews lead to sales
Save Costs Save Time Increase Revenue
16
Interactive Brand Advocacy
17. Some Other Revenue Stats
– 85% of visitors abandon a site (cPulse)
– 62% of web shoppers gave up (Zona study)
– 50% of web sales are lost (Gartner Group)
– 40% of repeat visitors do not return (Zona
study)
– 50% of product returns due to poor
design (Reuters)
Save Costs Save Time Increase Revenue
17
Interactive Brand Advocacy
18. Good Design
– Goes beyond the ‘look’ of a product “Designers have
– Shapes the product for ease of use, more potential
reliability and costs of production and to slow
maintenance environmental
– Affects the quality and ease of degradation
manufacture of the product than economists,
– For services, design can also affect politicians and
how customers will experience a environmentalist.
service, such as a bank or a fast food
Their power is catalytic.”
restaurant, including their experience
in the queue – Alastair Faud-Luke, Eco Design
18
Interactive Brand Advocacy
19. Newspapers are Dying - Jacek Utko
– http://www.utko.com/
– Bulgarian Newspaper
19
Interactive Brand Advocacy
20. Newspapers are Dying - Jacek Utko
– http://www.utko.com/
– World’s Best Designed Newspaper
– Circulation Results
– Russia
• +11% 1Y, +19% 2Y, +29% 3Y
– Poland
• +13% 1Y, +22% 2Y, +35% 3Y
– Bulgaria
• +100%
20
Interactive Brand Advocacy
21. The Power of Design…
– People come to love it and loyalty soon follows,
along with the three Rs:
• Repurchase,
• Reuse, and
• Recommendations
– Benefits that fall directly
to the bottom line
– Such is the power of design
21
Interactive Brand Advocacy
22. Conclusion: Good Design is Good Business
– Importance of first impressions (see next slide)
– Investor confidence
– Must be an integral part of running/starting a business
– Shorter sales cycle / faster entry to market
– Turns consumers into customers
– Creates higher perceived value
– With the marketing playing field being leveled, the only
distinguishing characteristic for many companies is
design
It ignites passion, identifies, informs, clarifies,
inspires, and communicates.
22
Interactive Brand Advocacy
23. Test - Who Would You Buy From?
Googled ‘software for math and physics visualization’
23
Interactive Brand Advocacy
24. Parting thought…the only reliable strategy
– To gain buzz you need to set expectations high.
To gain and retain customers, you need to
surpass those expectations on a regular basis.
A great way to start is by setting the table
for quality early on inside
your organization
and one of the best ways
to do this is through design.
– http://sethgodin.typepad.com/
24
Interactive Brand Advocacy
25. Thank You.
Ed Morrissey
ed@integritystl.com
Ed Morrissey
Partner & Chief Creative Officer
6321 Clayton Road
Saint Louis, MO 63117
314.727.3600
ed@integritystl.com
www.integritystl.com
Interactive Brand Advocacy