This document discusses product design, its importance, characteristics, and lifecycle. It begins by asking where one would start when designing a product and whether the design process begins from the inside-out or outside-in. It notes that users experience products from the outside-in through the interface and physical form. The document emphasizes that both form and function must be considered in design. It then lists essential requirements for product design like function, reliability, aesthetics, and durability. Factors affecting design like customer requirements, production facilities, and cost are also discussed. Finally, the document outlines the stages of a product's lifecycle from introduction to growth, maturity, and decline.

1. PRODUCT : DESIGN,
IMPORTANCE,
CHARACTERISTICS,
LIFE CYCLE.
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2. Imagine I asked you
to design a product
Where would
you start?
2

3. Will you
design it from
inside-out?
OR
outside-in?
3

4. Users experience products from
the outside-in, namely from the
interface and the physical form.
In other words, as far as users
are concerned, the interface
is the product.
4

5. The best products are usually
not those that are designed
with only the outside in mind.
But.
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6. Not all
squeezers are
actually meant
to squeeze.
JUICY SALIF
6

7. JUICY SALIF is a fruit
juicer designed by
Philippe Starck for
Italian product
manufacturer ALESSI in
1990 which is now been
displayed in New
York's Museum of
modern Art.
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8. Those delight briefly. But prolonged
use turns delight to anger and
disgust. They are quickly discarded,
replaced, and forgotten.
It is NECESSARY to focus on both FORM and
FUNCTION.
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9. VIDEOIntroductory Stage
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10. WHAT IS PRODUCT DESIGN?
PRODUCT DESIGN is concerned with the form and
function of the product.
FORM design involves the determination of what the
product will look like(Physical Structure).
FUNCTION design deals with what function the
product will perform and how it performs(what will
be the use of Product).
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11. WHAT DOES PRODUCT DESIGN DO?
• Translating customer needs and wants into product and service
requirement.
• Refining existing products.
• Developing new products.
• Formulating quality goals.
• Formulating cost targets.
• Constructing and testing prototype.
• Documenting specifications. 11

12. 12
Importance of Product Design.

13. 13
Benefits or Importance of Design
• Well Designed products are easy to
manufacture and distribute.
• A Well Designed product is pleasing to the
customer, easy to open, install and use.

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"Well Designed Products can be
easily differentiated from others
in the market"

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Design should Reflect
• Bold Simplicity
• Real authenticity
• Familiar yet surprising nature

16. ESSENTIAL REQUIREMENTS OF
PRODUCT DESIGN.

18. FUNCTION
• The product must be designed in such a way
that it optimally performs the main task or
function for which it is purchased by a buyer.
In other words, the product must satisfy the
needs and wants of the consumer.

19. REPAIRABILITY
• The product must be designed in such a way
that it can be easily repaired whenever
necessary during a malfunction.
• Repair cost must be low

20. RELIABILITY
• Reliability means dependability on a product.
• Consumers prefer to purchase which perform
their main function or task optimally for a
longer period without any failure.

21. AESTHETICS
• It refers to, how the product looks, feels,
sounds, tastes or smells.
• the product must look, feel, sound, taste or
smell very good.

22. Which one would you prefer?

23. DURABILITY
• Durability refers to the life of a product.
• A durable product performs flawlessly for a
longer period.
• It is a sign of a good-quality product.
• Consumers want their products to have a
longer life. They do not want to replace their
products repeatedly.

25. PRODUCTIBILITY
• Product must be easy to Produce
• It must be designed in such a way that it can
be Produce in large quantities.
• And in less time

26. Ford model T

27. SIMPLICITY
• The simpler a design, the easier, it is to
produce and use.
• The product must have the least number of
operations without affecting its functionality.

28. Global simplicity index

29. COMPACT
• The product must be compact in today’s
continuous shrinking world.
• Still, this cannot be done for all products. In
case of televisions, it is just the opposite.
• Similarly, there is a limit on small size. We
cannot have a phone which is so tiny that it
requires a microscope to see its keypad.

30. FACTORS AFFECTING PRODUCT DESIGN

32. CUSTOMER REQUIREMENT
• Designer must know its target customer.
• The designed product must satisfy customers
in terms of good product requirements like
quality, performance, reliability, durability,
etc.

33. PRODUCTION FACILITIES
• Simple product design requires minimum
production facilities.
• This will make the job of production
department easy, and it will also minimize the
cost of production.
• The machines and tools which are used to
produce the product must give comfort and
convenience to the employees of production
department.

34. RAW MATERIALS
• The designer must have proper knowledge
about latest materials, which are required to
produce the product.
• Designer must collect information about
required materials from primary and
secondary sources.
• He must also find out what materials are used
by the competitors for their products.

35. COST TO PRICE RATIO
• Cost is one of the main factors, which
influences the design of a product.
• Designer has to design product within
estimated cost
• The product designer is also guided by the
cost of competitor's products.

36. QUALITY POLICY
• The design of the product is guided by quality
policy, which is fixed by the top level of
management.
• This policy gives, guidelines for quality standard.
• It also builds a particular quality image of the
company's products.
• For e.g. Mercedes-Benz, Rolls Royce, Rolex
Watches, etc. Other companies prefer the
'popular image' for their products

37. PLANT AND MACHINERIES
• The designer must not design a product which
cannot be manufactured by the machines
available in the company.
• The machines to be used for production
should be of good quality and in a better
condition.

38. EFFECT ON EXISTING PRODUCT
• The product designer must consider the
impact or effect of the product design on the
existing products of the company.
• An upcoming new product may badly affect
the sale of existing products. The designer
must avoid this situation.

39. REPUTATION
• The product designer must consider the
reputation of the company in the market.
Companies which have a good name and
goodwill in the market will want their new
product designs to match or keep up their
positive image.

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1.The overall objective is profit generation in the long
run.
2.To achieve the desired product quality.
3.To reduce the development time and cost to the
minimum.
4.To reduce the cost of the product.
5. To ensure productibility or manufacturability
(design for manufacturing and assembly).
Objectives of Product design:-

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PRODUCT LIFE
CYCLE

42. PRODUCT LIFE CYCLE
Product life cycle is the cycle through
which every product goes through from
introduction to withdrawal or eventual demise
42

43. Stages in PLC
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44. Graphical Representation of PLC
44

45. VIDEO ON
Examples
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46. Introductory Stage
• Nestlé India Ltd. (NIL), introduced the Maggi brand
in India in 1982
• With the launch of Maggi noodles, NIL created an
entirely new food category - instant noodles - in the
Indian packaged food market.
• Because of its first-mover advantage, NIL
successfully managed to retain its leadership in the
instant noodles category .
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47. Growth Stage
• 10 years back it enjoyed around 50% market share in
this segment which was valued at around 250 crores.
• During the 1990s, the sales of Maggi noodles
declined, due to growing popularity of Top Ramen ,
another instant noodles product.
• In order to improve sales , NIL changed the
formulation of Maggi noodles in 1997.
• In March 1999, Maggi came into more sizes,
flavors, options
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48. Maturity Stage
• In 2003, it came with idea of Soupy Noodles-a new
category of liquid snacks under Knorr Annapurna.
• Till 2014, Maggi noodles alone was holding about
90% of market share.
• Segmentations were provided on the basis of
Demand from market.
• Classic Noodles – for age group of 5 to 10 yrs.
• Veg. Atta Noodles – for Health Conscious.
• Rice Mania – For Teenage
• Cuppa Mania – Office goers, Working women
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49. Declination Stage
1. False claims-
• In October 2008, Nestle mistakenly aired an
advert that noodle "help to build strong muscles
and bone".
2. Not purely vegetarian-
Maggi Noodles also contains the additives E150d
and E627.
3. Presence of Lead & MSG-
In May 2015, Food Safety Regulators from Uttar
Pradesh, India found that samples of Maggi had
unexpectedly high levels of monosodium glutamate
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50. VIDEO OF PLM
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51. Example of Good
PLM
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52. 52
Vishal Bhosale(04)
Sanjay Burkul(05)Ujal Bhandare(03)
Sagar Ajagaonkar(01)
Thank You….!!!