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1. Evaluating
Product Viability
Your Company Name

2. Market Segmentation
• Region
• Country
• Population
• Climate
Geographic
• Age
• Gender
• Nationality
• Ethnicity
• Occupation
• Income
• Family Size
Demographic
• Lifestyle
• Personality
• Values
• Interest
Psychographic
• Brand Loyalty
• Benefits Sought
• User Status
• Usage Rates
• Occasion
• Readiness to buy
Behavioral
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3. Product Market Mapping
Less
LessMore
Marketattractiveness
Need to calculate whether benefits of an
attractive market outweigh the cost of
investment to increase competitiveness
Best fit product line for the client
Client is all advised to enter this product line
More
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Move the circles and
the text boxes as per
your company’s
competitive strength &
market attractiveness
3

4. The Market Research Process
Primary & secondary research into consumer views and
product needs
Concept, volumetric, and packaging testing
Consumer usage research
Pre-testing of image and advertising research
In marketing monitoring
The New Product Development Process
Product launch and post launch
Brand positioning and advertising development
Product concept and packaging development
Identifying consumer views and product needs
Testing the product
Market Research for New Product
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5. Competitive Opportunity
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Competitive Intelligence Strengths,
Weakness & Threats
COMPETITIVE OPPORTUNITY
• Who are your
competitors ?
• Are they direct
or indirect ?
• What is the
criterion for
qualifying a
company as a
competitor ?
Competitor
Detection
• Customer,
Analyst,
Independent
third party
review about
the company &
products
• Social Media
Listening
• Reputation
Management
Competitor’s
Market
Perception
Financial
Review
• Revenue trend
• Marketing
spending
• Risk
Assessment
Value
Proposition
• What customer
need &
preferences is
the competitor
trying to meet ?
• Define
Competitor’s
Value
Proposition ?
Competitor’s
Profile
• Company History
• Management
Profile
• Customer’s
Profile
• Company’s
Objectives
• Strategic Vision
Innovation
R & D
• R&D in
process
• Launch of new
offering impact
• Delivery
Mechanisms
• Business &
Marketing
Model
Competitor’s
Strategies
• Marketing
• Product
• Pricing
• Growth (M&As,
Strategic
Partnerships)
• Distribution
network
• Customer
satisfaction
5

6. Market Landscape
Key Trend
The flat glass manufacturing
industries are more focused on
recycling broken waste glass
Market Driver
The rising number of airport
construction projects are expected to
propel the global flat glass market
Market Driver
The use of flat glass in the interior
design segment is growing at a
significant rate globally
Forecast
The market is projected
to reach 83,396 kilotons
by 2021
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7. Detailed Market Analysis For New Product
Market Analysis
Country Analysis
(PESTLE)
Industry
Analysis
Timeline: Industry Changes
Through Time & Forecasting
Competitor
Analysis
Market Segmentation
Targeting & Positioning
Lead Generation-finding Specific
Contact Information
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8. Fundamental Analysis of Market
Fundamental Analysis
Industry Analysis
Economic ConditionsFuture Profit Outlook
Company Analysis
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9. Competitive Strategies
Broad Differentiation Strategy
When a firm seeks to be unique in its industry along
some dimensions that are widely valued by buyers
Focused Differentiation Strategy
When a firm seeks differentiation in its target segment
Focused Low Cost Strategy
When a firm seeks a cost advantage in its target
segment
NarrowTargetBroadTarget
Lower Cost Differentiation
Overall Low-cost Provider Strategy
When a firm sets out to become the low cost producer
in its industry
Competitive Advantage
CompetitiveEdge
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10. Fundamental Analysis of Market
High Attractiveness
Medium Attractiveness
Low Attractiveness
Business Position
MarketAttractiveness
MediumHighLow
WeekMediumStrong
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Move the circles as
per your company’s
market attractiveness
& business position

11. Product Evaluation Icons Slide
11

12. Additional Slides
12

13. Our Mission
Vision
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Mission
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Goal
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13

14. Timeline
2015
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2014
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2016
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2018
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2017
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2019
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14

15. Our Team
Annie Smith
CEO & Founder
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Finance Manager
John Doe
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Product Manager
Carol Smith
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15

16. Our Target
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16

17. Thank You
Address
# street number, city, state
Email Address
emailaddress123@gmail.com
Contact Numbers
0123456789
17