The document discusses strategies for competing against free products. It analyzes the threat level posed by a new free competitor based on their growth rate and the rate at which the existing company loses customers. Depending on the threat level, the appropriate strategies are to rapidly launch a free product, change the business model, or monitor the situation. Common strategies for monetizing free products are upselling premium versions, cross-selling other products, charging third parties, and bundling. The document then discusses WhatsApp's success in India by being free and how it disrupted telecom companies' SMS revenue. It proposes solutions for telecom companies like Airtel to develop their own instant messaging app that is integrated with SMS and allows offline messaging
General Manager at ResellerClub, Shridhar Luthria gives you a closer look at the Internet and where the market is today. He covers the key drivers, and how you can be a growth hacker & benefit.
Ditch the discounts-Harvard business review.A presentation regarding the discount spree of popular companies and it's context with respect to Indian market
Presentation by Rahul Nk,3rd Yr MME ,NIT Trichy
This document showcases integrated marketing campaigns launched by different companies at different times. Which used both online and offline mediums, to create awareness and increase the brand recall among the consumers.
General Manager at ResellerClub, Shridhar Luthria gives you a closer look at the Internet and where the market is today. He covers the key drivers, and how you can be a growth hacker & benefit.
Ditch the discounts-Harvard business review.A presentation regarding the discount spree of popular companies and it's context with respect to Indian market
Presentation by Rahul Nk,3rd Yr MME ,NIT Trichy
This document showcases integrated marketing campaigns launched by different companies at different times. Which used both online and offline mediums, to create awareness and increase the brand recall among the consumers.
A slide review of the article competing against free (HBR). This has been done in accordance with the requirements of the Brand Management course, MBA, IIM Lucknow
How is advertising changing? Watch this short presentation and learn how businesses are choosing their advertising. Learn the newest and best techniques for 2012.
Learn more by visitting
http://www.strategy4successnow.com
A presentation I gave at the Marketing Natives event in Vienna on Monday 15 September 2014 looking at the importance of mobile marketing, some innovation in mobile advertising and the job opportunities in the sector.
The Internet is wide open to you and your business. Jacqueline Gordon
While the major corporations throw millions of dollars at billboards and TV ads trying to gain the eyeballs of the average population, you can quickly and easily corner a very specialized niche market of your own.
Here are a few ways you can produce immediate breakthroughs on your website. Check out our latest eBook to find great ways to produce breakthroughs for your web business! http://www.marketingrt.com/index.php/coffee-break/downloads
The biggest problems facing marketers today is how to drive business amidst the rapidly changing environment. This presentation details the effects of limitless media on consumers, their changes in their desires, and how to systematically build marketing programs to drive demand in the infinite media landscape.
Revisit the Strategies to Make Money with Free Apps.pdfTechugo
In today's world, the use of mobile devices has become a daily routine for many people. With the increase in demand for mobile apps, there are numerous opportunities to make money with free apps. However, it is crucial to revisit your strategies and ensure that you are following the right approach. This may involve incorporating ads, subscriptions, or offering in-app purchases. With the right tactics, you can effectively monetize your free app and generate a steady stream of revenue.
The OrgApp Technologies started in 2007 , is a pioneering technology and end to end solution provider for small to large-scale organizations. The main focuses are on evolving technologies and solutions, which help organizations to work better and connect better.OrgApp develops enterprise software modules ,which focused on one area of business processes to variable; product development or marketing, inventory control, distribution, accounting, to best meets your specific needs and technical capabilities.
How businesses in Brazil are using WhatsApp in creative ways and how this translates to the rest of the world.
Read more about it here: https://medium.com/@fernandasaboia/in-digital-marketing-whatsapp-is-fueling-a-global-trend-45a734835148
This was presented at SxSW 2016.
Case Analysis for "MedNet.com confronts 'Click-Through' Competition" by Chandra Has Dondapati for an internship under Professor Sameer Marthur (www.iiminternship.com)
Harvard Business case third(MedNet.com confronts "click through" competition)Sameer mathur
THIS IS THE CASE STUDY OF HARVARD BUSINESS SCHOOL PRESENTATION ON"MedNet.com confronts click through competition"
FRAMED BY MADHUSUDAN DAHAL(NIT SURAT)
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
7. Do you…
• Ignore it, hoping the free
product won’t last?
• Rapidly introduce your own
free product?
• Or recognize that the two
products can peacefully coexist
in the market?
26. Major chips manufacturer Frito Lay pushed its Cheetos brand of
chips in India by offering free “tazos” which were hugely popular
amongst the children who mainly consumed these chips. As a result
their sales skyrocketed.
Sales of Frito Lay’s
chips went up by 50%
because of catering to
the demand for fun from
their primary
consumers, school going
children.
27. Bundling is again a
hugely popular
technique used by
electronic
manufacturers in
India.
29. During the festival season, electronic companies often bundle
their products with secondary accessories to lure customers.
Eg. In this advertisement, free earphones are being offered
with the purchase of Nokia Lumia phones.
30. Commercial fast food chains such as Pizza Hut and
Dominos often offer “Buy 1 Get 1” offers. These
offers tempt customers into buying more and they get
the feeling that they’re getting a good deal.
32. The target consumers here
are college going men and
women and young
professionals.
33. The IM market is
dominated by internet
messenger app WhatsApp.
WhatsApp is the most used
messaging app in India
(Source: Economic
Times)
34. What are the reasons
because of which
WhatsApp has become so
popular?
35. It’s free for the first year of use. Even after
that it’s a nominal fee of ₹54 per year. This is
extremely cheap compared to SMS services
provided by mobile network providers.
36. With the introduction of WhatsApp Web,
WhatsApp can now be accessed from any
device which has an internet connection.
37. Almost everyone you know is active on
WhatsApp. So why shouldn’t you?
Its huge user base acts like a magnet and
attracts even more users.
38. Messages on WhatsApp are not limited to
text messages.
Photos, Videos, Audio files and contact
information can also be sent using
WhatsApp. A facility which was never
present with SMS providers.
39. Real time chatting is possible through
WhatsApp.
Transfer of multimedia is also quick and
seamless.
42. SMS usage has decreased by 50%
after the arrival of WhatsApp. SMS
revenues accounted for 5-6 % of the
total revenues of Telecom service
providers. And this market was
growing when WhatsApp took hold.
43. Also because of the ease of texting using
WhatsApp, people have started calling less,
hence again cutting into the revenues of
Telecom service providers.
44. So Bharti Airtel whose annual
consolidated revenue for the year
2014 was ₹85,746 crore (Airtel
annual report 2014), lost around
₹2573 crore that year because of
WhatsApp and other instant
messaging services.
46. What can telecom providers
do to tackle this situation?
• Ignore the threat?
• Make SMS’s free?
• Pray to God for Facebook
(who own WhatsApp) to go
bankrupt?
51. Airtel should:
• Immediately launch an instant
messaging app on Google
Play Store and iTunes store.
• Either make it absolutely free
or reduce the price
substantially and earn revenue
by selling banner ads. They
can sell a premium ad free
version also.
52. Airtel should:
• Integrate it with SMS and
make it so that a data
connection is not required
unless it is to send multimedia
messages.
• Bring it in a chat format,
showing who is online and
who is not at any particular
moment.
53. Airtel should:
• Allow sending messages to all
mobiles, because essentially it is
just an SMS app.
54. How will it be better than
WhatsApp? • It will allow offline messaging
which is not allowed on
WhatsApp.
• The recipient need not even
have the app because it is
essentially a cheaper version of
an sms. For WhatsApp the
recipient has to be a user of
WhatsApp.
55. How will it be better than
WhatsApp?
• Data connection will not be
required except for multimedia
messages and for updating the
application.