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Why product design is important and factors that affect a good design

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Sameer Mathur
Sameer Mathur

The document discusses the importance of product design and the factors that affect good design. It notes that design can provide an edge in competition and emotional appeal for customers. Good design considers factors like ease of manufacture, use, repair and disposal from the company perspective, and appearance, functionality and feel from the customer perspective. It also discusses different approaches to design like instinctual, design thinking, and provides the example of Coca-Cola's universal identity approach.

Business
1 of 15
Setting Product Strategy Why is product design important and what factors affect a good design?
Why design?? For Edge and Emotion
In detail, design offers… • Edge in competition A potent way to differentiate and position a company's products and services • Emotional power over customer
What is design?? Look + Feel + Function
Defining formally… • Design is the totality of features that affect how a product looks, feels, and functions to a consumer. • Offers both functional and aesthetic benefits • Appeals to our rational and emotional sides
What is a well designed product?? (Factors affecting a design)
To the company • Easy to ,manufacture and distribute • Pleasant to look, easy to open, install, use, repair and dispose of To the customer
So the Bottom line is that… The designer must take care of • Form • Feature development • Performance • Conformance • Durability • Compatibility • Repairability and • Style Note that these are the factors that differentiate a product from other (see 11.2)
Example HP Envy 17-1190 Dell inspiron
What is the Approach to design?? No single approach!
Very broadly they are… • Instinctual • Formal thinking/Design thinking – Data driven – Three phases • Observation • Ideation • Implementation
Approach adopted by Cococola Universal Identity! • Bold simplicity • Real authenticity • Power of red and • Familiar yet surprising
Note that Design is often an important aspect of luxury products
Thank you! By Vishnupriya Aryabhumi IITMadras
Credits Backgroun d www.velvetcartelblog.com 4 www.venturesquare.net www.notebookcheck.net 7 stuffpoint.com Based on Chapter 12 of Marketing Management by Kotler Keller Koshy Jha 14th edition Disclaimer "Created by Vishnupriya Aryabhumi, IITMadras, during an internship by Prof. Sameer Mathur, IIMLucknow. www.IIMInternship.com"

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