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Why is product design important and what factors affect a good design

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Bhaskar Jyoti Bora
Bhaskar Jyoti Bora

Product design is important because it impacts several key factors that affect whether a design is good or not. These factors include form, style, customization, feature performance, repairability, reliability, and durability. Bad designs negatively impact customer satisfaction, while considering factors like form, customization, and performance in a design leads to better products.

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Why is product design important and what factors affect a good design?
Bad designs
Factors Affecting Design
Design Form Conformance Style Customization Feature Performance Repairability Reliability Durability
Form Feature
Customization performance
Style Durability Conformance
Repairability reliability
• These slides were created by Ashish Soni, IIT Delhi during a Marketing internship by Prof. Sameer Mathur, IIM Lucknow (See www.IIMInternship.com)

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