Channel institutions wholesaling
Functions of Wholesalers
Need for Wholesalers
Characteristics of Wholesalers
Difference with Retailers
Functions of Wholesalers
Types of Wholesalers
Limitations of Wholesalers
Major Wholesaling Decisions
Managing Distributors
Need for Distributors
Expectations from a Distributor
Cost of Servicing
Dealer
Distributor
Favourable Factors
UnFavourable Factors
Retail Management Notes, Basics of Retail Management, Classification of Retailers, Types of Retailers, Scope of Retailing, Functions of Retailers, Role of Retailers in Distribution Channel, Indian retailscape, organized and Unorganized Retailers,
Retailing is the act of selling products or services to people for their personal, non business use. A retailer is a business that specializes in the act of retailing primarily.
Retailing includes all the activities involved in selling goods or services directly to final customers for their personal, non business use. A retailer is any business enterprise whose sales volume comes primarily from retailing.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Channel institutions wholesaling
Functions of Wholesalers
Need for Wholesalers
Characteristics of Wholesalers
Difference with Retailers
Functions of Wholesalers
Types of Wholesalers
Limitations of Wholesalers
Major Wholesaling Decisions
Managing Distributors
Need for Distributors
Expectations from a Distributor
Cost of Servicing
Dealer
Distributor
Favourable Factors
UnFavourable Factors
Retail Management Notes, Basics of Retail Management, Classification of Retailers, Types of Retailers, Scope of Retailing, Functions of Retailers, Role of Retailers in Distribution Channel, Indian retailscape, organized and Unorganized Retailers,
Retailing is the act of selling products or services to people for their personal, non business use. A retailer is a business that specializes in the act of retailing primarily.
Retailing includes all the activities involved in selling goods or services directly to final customers for their personal, non business use. A retailer is any business enterprise whose sales volume comes primarily from retailing.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
10 Videos Any Business Can Make Right Now! - Shelly Nathan
place (retailing & wholesaling).ppt
1. Retailing
• Retailing:
All activities involved in selling goods or
services directly to final consumers for their
personal, nonbusiness use.
• Most retailing is done by retailers, but
nonstore retailing has recently grown by
leaps and bounds.
Nonstore retailing includes sales made via the
internet, direct mail, catalogs, telephone, and
other direct sales methods.
2. Types of Retailers
• The different types of retailers can be
classified based on:
The amount of service they offer.
The breadth and depth of product lines.
The relative prices charged.
How they are organized.
3. Types of Retailers
• Classification by the amount of service:
Self-service retailers:
• Serve customers who are willing to perform their
own “locate-compare-select” process to save
money.
Limited-service retailers:
• Provide more sales assistance as they carry more
shopping goods about which details are needed.
Full-service retailers:
• Usually carry more specialty goods for which
customers need or want assistance or advice.
4. Types of Retailers
• Classification by length and breadth of
their product assortments:
Specialty stores:
• Feature narrow product lines, with deep
assortments (e.g., Radio Shack).
Department stores:
• Offer a wide variety of product lines of clothing,
home furnishings, household goods (e.g., Macy’s).
Supermarkets:
• Usually carry a relatively large variety of low-cost,
low-margin groceries and consumables (e.g.,
Kroger, Safeway).
5. Types of Retailers
• Classification by length and breadth of
their product assortments:
Convenience stores:
• Carry a limited line of high turnover convenience
goods (e.g., Circle K, 7-Eleven).
Superstores:
• Much larger than regular supermarkets,
superstores offer a large assortment of routinely
purchased food goods, nonfood items, and
services (e.g., Wal-Mart Supercenter, Best Buy).
• Category killers are really giant specialty stores.
6. Types of Retailers
• Relative prices classification:
Discount stores:
• Sell standard merchandise at lower prices and
margins, in return for higher volume.
Off-price retailers:
• Buy merchandise at less-than-regular wholesale
prices which are sold at less than retail. Goods
include overruns, irregulars, and leftovers.
• Includes independent off-price retailers, factory
outlets and warehouse/wholesale clubs.
7. Types of Retailers
• Major types of retail organizations
include:
Corporate chain stores:
• Two or more outlets that are commonly
owned and controlled.
Voluntary chain:
• Wholesaler-sponsored group of
independent retailers engaged in group
buying and merchandising.
8. Types of Retailers
• Major types of retail organizations
include:
Retailer cooperative:
• Group of independent retailers who set up
a central buying organization and conduct
joint promotion efforts.
Franchise organization:
• Contractual association between a
franchisor and franchisees.
9. Retailer Marketing Decisions
• Retailer marketing mix:
Product and service assortment
Retail prices
Promotion
Distribution (location)
10. Retailer Marketing Mix Decisions
• Product and service assortment:
Product assortment should differentiate the
retailer while matching target shoppers’
expectations.
Services mix can help differentiate one
retailer from another (e.g., Home Depot’s
“how-to” classes for do-it-yourselfers).
Store atmosphere is important as a unique
store experience can move customers to buy.
• Experiential retailing.
11. Retailer Marketing Mix Decisions
• Price decisions:
The price policy must fit with the target
market and positioning, the product and
service assortment, and the competition.
• Price promotions vs. EDLP
• “High-low” pricing
12. Retailer Marketing Mix Decisions
• Promotion decisions:
Retailers can use any or all of the
promotion tools—advertising, personal
selling, sales promotion, public relations,
and direct marketing—to reach
consumers.
13. Retailer Marketing Mix Decisions
• Place (distribution) decisions:
Location is the key to success.
Retailers can locate in:
• Central business districts.
• Regional shopping centers.
• Community shopping centers.
• Strip malls (neighborhood shopping center).
• Power centers.
• Lifestyle centers.
14. Wholesaling
• Wholesaling:
Includes all activities involved in selling
goods and services to those buying for
resale or business use.
• Wholesalers add value for producers
by performing one or more channel
functions.
15. Wholesaling
• Financing
• Risk bearing
• Market
information
• Management
services and
advice
• Selling and promoting
• Buying and assortment
building
• Bulk-breaking
• Warehousing
• Transportation
Functions performed by wholesalers:
16. Types of Wholesalers
• Merchant Wholesaler: an independently
owned wholesaler business that takes title
to the merchandise it handles.
Largest group of wholesalers.
Account for 50% of wholesaling.
Two broad categories:
• Full-service wholesalers.
• Limited-service wholesalers.
17. Types of Wholesalers
• Brokers and agents:
Do not take title to goods.
Perform only a few functions.
Specialize by product line or customer type.
• Brokers bring buyers and sellers together.
• Agents represent buyers on a more
permanent basis.
Manufacturers’ agents are the most common
type of agent wholesaler.
18. Types of Wholesalers
• Manufacturers’ sales branches
and offices:
Involves wholesaling by sellers or
buyers themselves rather than through
independent wholesalers.
19. Trends in Wholesaling
• Need for ever greater efficiency.
• Demands for lower prices.
• Winnowing out of suppliers who are not
adding value based on cost and quality.
• Distinction between large retailers and
wholesalers continues to blur.
• Wholesalers will continue to increase the
services provided to retailers.
• Wholesalers are now going global.