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Creative
That
Cracks The
Code
By
Julia Kirby
Worst Indian
Ads
Advertising has
Flipped to
All Science
And
No Art
Is
it
All
over
for
Creativity?
Marketing is
Art & Science
THANK
YOU
Created By
Rahul Kalra, NSIT
During an internship by
Prof. Sameer Mathur, IIM
Lucknow

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Creative That Cracks the Code