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Trends with Marketing Intermediaries

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Sameer Mathur
Sameer Mathur

A presentation on the trends recently seen in the retail market, wholesaling, and market-logistics.

Marketing
1 of 15
Trends with Marketing Intermediaries
• New retail forms- to better satisfy consumers’ needs Bookstores featuring coffee shops Gas stations include food stores Trends in retailing
• Growth of intertype competition- different types of stores carrying same merchandise Trends in retailing
• Store-based and non-store based competition- both tend to lure the same consumers Trends in retailing
• Growth of giant retailers- have superior systems and deliver goods at appealing prices Trends in retailing
• Growing investment in technology- to order electronically, make better forecasts, and control costs Trends in retailing
• Global profile of major retailers- them appearing in other countries Trends in retailing
• Growth of shopper marketing- influencing consumers at the point of purchase Trends in retailing
• Investment in more advanced materials- handling technology- reducing operating costs Trends in wholesaling
• Improvement in product assortment and services Trends in wholesaling
• Offering value-added services and information to suppliers Trends in wholesaling
• Improved corporate advertising Trends in wholesaling
• Logistics being aided by information technology Trends in Market Logistics
• Keeping a check on inventory- build for order, not for stock Trends in Market Logistics
Slide No. Reference Slide No. Reference 1 www.thegluten- freeagency.com 10 www.bjalan.com 2 www.normancescut.com 11 www.channelpro.co.uk albanygeorgia.blogspot.co m 12 advertisingreview.weebly.c om 3 blog.sweetiepiecollection. com 13 www.colonelsoftware.in storesanbye.atspace.co.uk 14 www.warehouseiq.com 4 write-strong.com money.aol.co.uk 5 collegecouncil.emorycamp uslife.org 6 www.drcloudemr.com 7 nl.wikipedia.org References

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Trends with Marketing Intermediaries

  • 2. • New retail forms- to better satisfy consumers’ needs Bookstores featuring coffee shops Gas stations include food stores Trends in retailing
  • 3. • Growth of intertype competition- different types of stores carrying same merchandise Trends in retailing
  • 4. • Store-based and non-store based competition- both tend to lure the same consumers Trends in retailing
  • 5. • Growth of giant retailers- have superior systems and deliver goods at appealing prices Trends in retailing
  • 6. • Growing investment in technology- to order electronically, make better forecasts, and control costs Trends in retailing
  • 7. • Global profile of major retailers- them appearing in other countries Trends in retailing
  • 8. • Growth of shopper marketing- influencing consumers at the point of purchase Trends in retailing
  • 9. • Investment in more advanced materials- handling technology- reducing operating costs Trends in wholesaling
  • 10. • Improvement in product assortment and services Trends in wholesaling
  • 11. • Offering value-added services and information to suppliers Trends in wholesaling
  • 12. • Improved corporate advertising Trends in wholesaling
  • 13. • Logistics being aided by information technology Trends in Market Logistics
  • 14. • Keeping a check on inventory- build for order, not for stock Trends in Market Logistics
  • 15. Slide No. Reference Slide No. Reference 1 www.thegluten- freeagency.com 10 www.bjalan.com 2 www.normancescut.com 11 www.channelpro.co.uk albanygeorgia.blogspot.co m 12 advertisingreview.weebly.c om 3 blog.sweetiepiecollection. com 13 www.colonelsoftware.in storesanbye.atspace.co.uk 14 www.warehouseiq.com 4 write-strong.com money.aol.co.uk 5 collegecouncil.emorycamp uslife.org 6 www.drcloudemr.com 7 nl.wikipedia.org References