this ppt explain retailing and wholesale functions in simple terms Definition Retailer is one whose business firms sells mainly to the final consumers. Functions of Retailers They provide convenience; Types of Retailers Small  Department stores Variety Stores Types of retailers What is Wholesaling? Wholesaling is a distribution channel function where one organization buys products from supplying firms with the primary intention of redistributing to other organizations (but, in general, not to the final consumer). Functions of the Wholesaler anticipating customer needs; Types of Wholesalers A. Merchant Wholesalers Merchant wholesalers can be classified into two: the general line merchant wholesaler who carry a general assortment of goods; and the specialty line merchant wholesaler who carry only a limited number of lines. Limited function wholesalers provide only some wholesaling functions, like order taking and processing. They may be classified as follows: 1. drop shippers 2. truck distributors 3. mail-order wholesalers 4. cash-and-carry wholesalers 5. cooperatives 6. rack jobbers Types of Wholesalers Types of wholesalers

1. PRESENTED BY
JITHIN KURIAN
Retailing and Wholesaling

2. Definition
Retailer
is one whose business firms sells mainly to the final
consumers.
Retailing
Retailing can be defined as the buying and selling of
goods and services. It can also be defined as the timely
delivery of goods and services demanded by consumers at
prices that are competitive and affordable.

3. Functions of Retailers
1. They provide convenience;
2. They provide guarantee and service;
3. They provide financing of transactions;
4. They perform promotional activities;
5. They perform storage function;
6. They perform intelligence service for the
manufacturer; and
7. They serves as buying agent of the consumers.

4. Types of Retailers
1. By sales
volume
2. By product mix
offered
3. By form of
ownership
4. By method of
operation
Small
Large
Medium
Can classified as:

5. Department stores
Variety Stores
Types of Retailers
1. By sales
volume
2. By product mix
offered
3. By form of
ownership
4. By method of
operation
- are those which carry only a specific
line of products.
General Merchandise stores
Specialty Stores
- are those that carry a large variety
of product line.
Single line specialty store
Limited-line specialty store

6. Types of Retailers
1. By sales
volume
2. By product mix
offered
3. By form of
ownership
4. By method of
operation
Corporate chain stores
Franchise stores
Independent stores

7. - are owned and operated
by independent retailers.
Types of Retailers
1. By sales
volume
2. By product mix
offered
3. By form of
ownership
4. By method of
operation
Corporate chain stores
- composed of two or more
outlets that are owned
commonly by a person or a
group of persons selling
similar products
Independent stores

8. -is an independent
retailer given the right
to sell his products in a
definite market area.
1. By sales
volume
2. By product mix
offered
3. By form of
ownership
4. By method of
operation
Types of Retailers
Franchise stores

9. - are stores where
assistance in a variety of
ways is extended to the
costumers.
1. By sales
volume
2. By product mix
offered
3. By form of
ownership
4. By method of
operation
Types of Retailers
Full Service Retailers
- large department stores
which offers a variety of
goods.
Supermarkets

10. - are self-service
retailers that sells a wide
variety of goods at less
than traditional retail
prices.
1. By sales
volume
2. By product mix
offered
3. By form of
ownership
4. By method of
operation
Types of Retailers
Discount Stores

11. 1. By sales
volume
2. By product mix
offered
3. By form of
ownership
4. By method of
operation
- refer to those who sell
outside of the store. They may be
classified as:
• at home retailers
• telephone retailers
• vending machine retailers
• mail-order retailer
• mail-order retailers
• internet retailers
• cellphone service retailers
Types of Retailers
Non store Retailers

12. Types of retailers
Basis of
classification
Amount of
service
Self service
Limited service
Full service
Product line
breadth and
depth
Specialty stores
Department
stores
supermarket Convenience
stores
superstores Supercenters
Category killer Hypermarkets
Service retailers
Relative prices
Discount stores
Off-price
retailers
Independent
off-price
retailers
Factory outlets
Warehouse
clubs
Organization
Chain stores
Franchise
organization
Merchandising
conglomerates

13. WHOLESALING

14. What is Wholesaling?
 Wholesaling is a distribution channel function
where one organization buys products from
supplying firms with the primary intention of
redistributing to other organizations (but, in
general, not to the final consumer).
Wholesaling

15. Functions of the Wholesaler
1. anticipating customer needs;
2. selling and promotion;
3. financing;
4. storage;
5. breaking bulk;
6. transportation;
7. risk-taking.

16. Types of Wholesalers
A. Merchant Wholesalers
Merchant wholesalers
can be classified into two:
the general line
merchant wholesaler who
carry a general assortment of
goods; and
the specialty line
merchant wholesaler who
carry only a limited number of
lines.
1. Full Function
Wholesalers
2. Limited function
wholesalers
3. Industrial
wholesalers

17. 1. Full Function
Wholesalers
2. Limited function
wholesalers
3. Industrial
wholesalers
B. Sales office and
branches
C. Agents
manufacturer’s
agents- sell
only a portion of a
manufacturer’s output.
selling agents- are
required to sell the firm’s
entire output.
Types of Wholesalers

18. 1. Full Function
Wholesalers
2. Limited
function
wholesalers
3. Industrial
wholesalers
Limited function wholesalers
provide only some wholesaling
functions, like order taking and
processing.
They may be classified as follows:
1. drop shippers
2. truck distributors
3. mail-order
wholesalers
4. cash-and-carry
wholesalers
5. cooperatives
6. rack jobbers
Types of Wholesalers

19. 1. Full Function
Wholesalers
2. Limited function
wholesalers
3. Industrial
wholesalers
The following types of
wholesalers serve the industrial
market:
1. those also serving the
retailers:
a. sales branches
b. brokers
c. manufacturer’s agents
d. combination houses
.
Types of Wholesalers

20. 1. Full Function
Wholesalers
2. Limited function
wholesalers
3. Industrial
wholesalers
2. industrial distributors serving
only the industrial market:
a. general line wholesalers-
carry complete assortment of
goods in a single line.
b. specialty line wholesalers-
carry only limited range of
products in a given line
Types of Wholesalers

21. Types of wholesalers
wholesalers
Merchant
wholesalers
Full-time
wholesalers
Limited-service
wholesalers
Broker Agent
Manufacturer’s
sales branches
and offices