SlideShare a Scribd company logo

What decisions do companies face in managing their channels?

•Download as PPTX, PDF•
•
Sameer Mathur
Sameer Mathur

Managing channels is not an easy task. Companies have to take a number of decisions to manage their channels.

Marketing
1 of 17
What decisions do companies face in managing their channels?
CHANNEL MANAGEMENT DECISIONS After a company has chosen a channel system, it must train, motivate, and evaluate individual intermediaries for each channel.
SELECTING CHANNEL MEMBERS
TRAINING AND MOTIVATING CHANNEL MEMBERS
CHANNEL POWER : Ability to alter channel members; behaviour so they take actions they would not have taken otherwise.
CHANNEL PARTNERSHIP : Sophisticated companies try to forge long-term partnership with distributors.To streamline the supply chain and cut costs, many manufacturers have adopted efficient consumer response(ECR).
EVALUATING CHANNEL MEMBERS
Producers must periodically evaluate intermediaries performance against su
MODIFYING CHANNEL DESIGN AND ARRANGE
CHANNEL EVOLUTION : A new firm starts as local operation selling in a fairly circumscribed market, using a few existing intermediaries.
CHANNEL MODIFICATION DECISIONS
A producer must periodically review and modify its channel design and arrangements.
GLOBAL CHANNEL CONSIDERATIONS
Philadelphia-based Urban Outfitters blended American and European looks wh
TESCO introduced its Fresh and Easy gourmet mini supermarkets into California after 20 years of research that included spending time with U.S. families. The retailer had gone through similar steps before entering China.
ANA of IIT BHU under the guidance of Prof. SAMEER MA www.iiminternship.com Thank you !!!

Recommended

What decisions do companies face in managing their channels
What decisions do companies face in managing their channelsWhat decisions do companies face in managing their channels
What decisions do companies face in managing their channelsSameer Mathur
 
What is the communications mix, how should it be set
What is the communications mix, how should it be setWhat is the communications mix, how should it be set
What is the communications mix, how should it be setSameer Mathur
 
What work do marketing channels perform
What work do marketing channels performWhat work do marketing channels perform
What work do marketing channels performSameer Mathur
 
What major type of Intermediaries occupy this sector?
What major type of Intermediaries occupy this sector?What major type of Intermediaries occupy this sector?
What major type of Intermediaries occupy this sector?Sameer Mathur
 
Distribution channels marketing management ppt
Distribution channels marketing management pptDistribution channels marketing management ppt
Distribution channels marketing management pptGanesh Asokan
 
DISTRIBUTION CHANNELS
DISTRIBUTION CHANNELSDISTRIBUTION CHANNELS
DISTRIBUTION CHANNELSRajesh kumar
 
How should companies integrate channels and manage channel conflict ?
How should companies integrate channels and manage channel conflict ?How should companies integrate channels and manage channel conflict ?
How should companies integrate channels and manage channel conflict ?Sameer Mathur
 
What is marketing channel system and value network
What is marketing channel system and value network What is marketing channel system and value network
What is marketing channel system and value network Sameer Mathur
 

Recommended

What decisions do companies face in managing their channels
What decisions do companies face in managing their channelsWhat decisions do companies face in managing their channels
What decisions do companies face in managing their channelsSameer Mathur
 
What is the communications mix, how should it be set
What is the communications mix, how should it be setWhat is the communications mix, how should it be set
What is the communications mix, how should it be setSameer Mathur
 
What work do marketing channels perform
What work do marketing channels performWhat work do marketing channels perform
What work do marketing channels performSameer Mathur
 
What major type of Intermediaries occupy this sector?
What major type of Intermediaries occupy this sector?What major type of Intermediaries occupy this sector?
What major type of Intermediaries occupy this sector?Sameer Mathur
 
Distribution channels marketing management ppt
Distribution channels marketing management pptDistribution channels marketing management ppt
Distribution channels marketing management pptGanesh Asokan
 
DISTRIBUTION CHANNELS
DISTRIBUTION CHANNELSDISTRIBUTION CHANNELS
DISTRIBUTION CHANNELSRajesh kumar
 
How should companies integrate channels and manage channel conflict ?
How should companies integrate channels and manage channel conflict ?How should companies integrate channels and manage channel conflict ?
How should companies integrate channels and manage channel conflict ?Sameer Mathur
 
What is marketing channel system and value network
What is marketing channel system and value network What is marketing channel system and value network
What is marketing channel system and value network Sameer Mathur
 
The Role of IMC in the Marketing Process
The Role of IMC in the Marketing ProcessThe Role of IMC in the Marketing Process
The Role of IMC in the Marketing ProcessIndrajit Bage
 
Establishing Objectives and Budgeting for the Promotional Program
Establishing Objectives and Budgeting for the Promotional ProgramEstablishing Objectives and Budgeting for the Promotional Program
Establishing Objectives and Budgeting for the Promotional ProgramNishant Agrawal
 
Retail communication mix
Retail communication mixRetail communication mix
Retail communication mixSagar Gadekar
 
Chapter2
Chapter2Chapter2
Chapter2kamran
 
Core Marketing Concepts
Core Marketing ConceptsCore Marketing Concepts
Core Marketing ConceptsSameer mathur
 
Designing and managing integrated marketing channels
Designing and managing integrated marketing channelsDesigning and managing integrated marketing channels
Designing and managing integrated marketing channelsPranjal Mathur
 
Integrated marketing communication
Integrated marketing communicationIntegrated marketing communication
Integrated marketing communicationFCB Brandfirst Nigeria
 
Designing channel systems
Designing channel systemsDesigning channel systems
Designing channel systemsRupam Chakraborty
 
Services marketing (ppt slides)
Services marketing (ppt slides)Services marketing (ppt slides)
Services marketing (ppt slides)Dr.N.G.P.Arts and Science College, Coimbatore, India
 
Channel design
Channel designChannel design
Channel designmahesh patil
 
Channel Power & Conflict and Channel Dynamics
Channel Power & Conflict and Channel DynamicsChannel Power & Conflict and Channel Dynamics
Channel Power & Conflict and Channel DynamicsNavin Raj Saroj
 
Integrated marketing communication
Integrated marketing communicationIntegrated marketing communication
Integrated marketing communicationPerkha Khan
 
What is an integrated marketing communications program?
What is an integrated marketing communications program?What is an integrated marketing communications program?
What is an integrated marketing communications program?Sameer Mathur
 
distribution decisions
distribution decisionsdistribution decisions
distribution decisionsschool
 
Sales quota and sales territory
Sales quota and sales territorySales quota and sales territory
Sales quota and sales territoryTribhuvan University
 
Channel Management Decisions and Training of Channel Members
Channel Management Decisions and Training of Channel MembersChannel Management Decisions and Training of Channel Members
Channel Management Decisions and Training of Channel MembersMegha Anilkumar
 
Channel Management Decisions
Channel Management DecisionsChannel Management Decisions
Channel Management DecisionsSameer Mathur
 
How to choose the most attractive target markets.
How to choose the most attractive target markets.How to choose the most attractive target markets.
How to choose the most attractive target markets.Sameer Mathur
 
What is communication mix and how should it be set
What is communication mix and how should it be setWhat is communication mix and how should it be set
What is communication mix and how should it be setSameer Mathur
 
Services Marketing - Service Positioning
Services Marketing - Service PositioningServices Marketing - Service Positioning
Services Marketing - Service PositioningHimansu S Mahapatra
 
What decisions do companies face in managing their channels
What decisions do companies face in managing their channelsWhat decisions do companies face in managing their channels
What decisions do companies face in managing their channelsSameer Mathur
 
How should companies integrate channels and mange channel conflict
How should companies integrate channels and mange channel conflictHow should companies integrate channels and mange channel conflict
How should companies integrate channels and mange channel conflictSameer Mathur
 

More Related Content

What's hot

The Role of IMC in the Marketing Process
The Role of IMC in the Marketing ProcessThe Role of IMC in the Marketing Process
The Role of IMC in the Marketing ProcessIndrajit Bage
 
Establishing Objectives and Budgeting for the Promotional Program
Establishing Objectives and Budgeting for the Promotional ProgramEstablishing Objectives and Budgeting for the Promotional Program
Establishing Objectives and Budgeting for the Promotional ProgramNishant Agrawal
 
Retail communication mix
Retail communication mixRetail communication mix
Retail communication mixSagar Gadekar
 
Chapter2
Chapter2Chapter2
Chapter2kamran
 
Core Marketing Concepts
Core Marketing ConceptsCore Marketing Concepts
Core Marketing ConceptsSameer mathur
 
Designing and managing integrated marketing channels
Designing and managing integrated marketing channelsDesigning and managing integrated marketing channels
Designing and managing integrated marketing channelsPranjal Mathur
 
Channel Power & Conflict and Channel Dynamics
Channel Power & Conflict and Channel DynamicsChannel Power & Conflict and Channel Dynamics
Channel Power & Conflict and Channel DynamicsNavin Raj Saroj
 
Integrated marketing communication
Integrated marketing communicationIntegrated marketing communication
Integrated marketing communicationPerkha Khan
 
What is an integrated marketing communications program?
What is an integrated marketing communications program?What is an integrated marketing communications program?
What is an integrated marketing communications program?Sameer Mathur
 
distribution decisions
distribution decisionsdistribution decisions
distribution decisionsschool
 
Channel Management Decisions and Training of Channel Members
Channel Management Decisions and Training of Channel MembersChannel Management Decisions and Training of Channel Members
Channel Management Decisions and Training of Channel MembersMegha Anilkumar
 
Channel Management Decisions
Channel Management DecisionsChannel Management Decisions
Channel Management DecisionsSameer Mathur
 
How to choose the most attractive target markets.
How to choose the most attractive target markets.How to choose the most attractive target markets.
How to choose the most attractive target markets.Sameer Mathur
 
What is communication mix and how should it be set
What is communication mix and how should it be setWhat is communication mix and how should it be set
What is communication mix and how should it be setSameer Mathur
 
Services Marketing - Service Positioning
Services Marketing - Service PositioningServices Marketing - Service Positioning
Services Marketing - Service PositioningHimansu S Mahapatra
 

What's hot (20)

The Role of IMC in the Marketing Process
The Role of IMC in the Marketing ProcessThe Role of IMC in the Marketing Process
The Role of IMC in the Marketing Process
 
Establishing Objectives and Budgeting for the Promotional Program
Establishing Objectives and Budgeting for the Promotional ProgramEstablishing Objectives and Budgeting for the Promotional Program
Establishing Objectives and Budgeting for the Promotional Program
 
Retail communication mix
Retail communication mixRetail communication mix
Retail communication mix
 
Chapter2
Chapter2Chapter2
Chapter2
 
Core Marketing Concepts
Core Marketing ConceptsCore Marketing Concepts
Core Marketing Concepts
 
Designing and managing integrated marketing channels
Designing and managing integrated marketing channelsDesigning and managing integrated marketing channels
Designing and managing integrated marketing channels
 
Integrated marketing communication
Integrated marketing communicationIntegrated marketing communication
Integrated marketing communication
 
Designing channel systems
Designing channel systemsDesigning channel systems
Designing channel systems
 
Services marketing (ppt slides)
Services marketing (ppt slides)Services marketing (ppt slides)
Services marketing (ppt slides)
 
Channel design
Channel designChannel design
Channel design
 
Channel Power & Conflict and Channel Dynamics
Channel Power & Conflict and Channel DynamicsChannel Power & Conflict and Channel Dynamics
Channel Power & Conflict and Channel Dynamics
 
Integrated marketing communication
Integrated marketing communicationIntegrated marketing communication
Integrated marketing communication
 
What is an integrated marketing communications program?
What is an integrated marketing communications program?What is an integrated marketing communications program?
What is an integrated marketing communications program?
 
distribution decisions
distribution decisionsdistribution decisions
distribution decisions
 
Sales quota and sales territory
Sales quota and sales territorySales quota and sales territory
Sales quota and sales territory
 
Channel Management Decisions and Training of Channel Members
Channel Management Decisions and Training of Channel MembersChannel Management Decisions and Training of Channel Members
Channel Management Decisions and Training of Channel Members
 
Channel Management Decisions
Channel Management DecisionsChannel Management Decisions
Channel Management Decisions
 
How to choose the most attractive target markets.
How to choose the most attractive target markets.How to choose the most attractive target markets.
How to choose the most attractive target markets.
 
What is communication mix and how should it be set
What is communication mix and how should it be setWhat is communication mix and how should it be set
What is communication mix and how should it be set
 
Services Marketing - Service Positioning
Services Marketing - Service PositioningServices Marketing - Service Positioning
Services Marketing - Service Positioning
 

Viewers also liked

What decisions do companies face in managing their channels
What decisions do companies face in managing their channelsWhat decisions do companies face in managing their channels
What decisions do companies face in managing their channelsSameer Mathur
 
How should companies integrate channels and mange channel conflict
How should companies integrate channels and mange channel conflictHow should companies integrate channels and mange channel conflict
How should companies integrate channels and mange channel conflictSameer Mathur
 
How to analyze consumer markets
How to analyze consumer marketsHow to analyze consumer markets
How to analyze consumer marketsSameer Mathur
 
What marketing decisions do these marketing intermediaries make
What marketing decisions do these marketing intermediaries makeWhat marketing decisions do these marketing intermediaries make
What marketing decisions do these marketing intermediaries makeSameer Mathur
 
How should companies integrate channels and manage channel conflict?
How should companies integrate channels and manage channel conflict?How should companies integrate channels and manage channel conflict?
How should companies integrate channels and manage channel conflict?Sameer Mathur
 
What work do marketing channels perform
What work do marketing channels performWhat work do marketing channels perform
What work do marketing channels performSusmitha Reddy
 
What marketing decisions do these marketing intermediaries make
What marketing decisions do these marketing intermediaries makeWhat marketing decisions do these marketing intermediaries make
What marketing decisions do these marketing intermediaries makeSameer Mathur
 
How should channels be designed
How should channels be designedHow should channels be designed
How should channels be designedSameer Mathur
 
Ramo bolic - Philanthropist, Avid Volunteer & Marketing Leader
Ramo bolic - Philanthropist, Avid Volunteer & Marketing LeaderRamo bolic - Philanthropist, Avid Volunteer & Marketing Leader
Ramo bolic - Philanthropist, Avid Volunteer & Marketing Leaderramobolic
 
What work do marketing channels perform
What work do marketing channels perform What work do marketing channels perform
What work do marketing channels perform Sameer Mathur
 
Managing Marketing channel
Managing Marketing channelManaging Marketing channel
Managing Marketing channelAnshuman Singh
 
Nghiên cứu hành vi tiêu dùng sản phẩm mì ăn liền của sinh viên
Nghiên cứu hành vi tiêu dùng sản phẩm mì ăn liền của sinh viên Nghiên cứu hành vi tiêu dùng sản phẩm mì ăn liền của sinh viên
Nghiên cứu hành vi tiêu dùng sản phẩm mì ăn liền của sinh viên thanhxuan579
 
Chương 6 chính sách giá cả. marketing căn bản
Chương 6 chính sách giá cả. marketing căn bảnChương 6 chính sách giá cả. marketing căn bản
Chương 6 chính sách giá cả. marketing căn bảnKhanh Duy Kd
 
Marketing channel & supply chain management (principles of marketing)
Marketing channel & supply chain management (principles of marketing)Marketing channel & supply chain management (principles of marketing)
Marketing channel & supply chain management (principles of marketing)Denni Domingo
 
Channel Management
Channel ManagementChannel Management
Channel Managementdcsastudent
 
Marketing strategy mba ppt
Marketing strategy mba pptMarketing strategy mba ppt
Marketing strategy mba pptBabasab Patil
 
Module 7 managing distribution channels
Module 7 managing distribution channelsModule 7 managing distribution channels
Module 7 managing distribution channelsJeVaughn Ferguson
 
Marketing strategy ppt slides
Marketing strategy ppt slidesMarketing strategy ppt slides
Marketing strategy ppt slidesYodhia Antariksa
 
Motivating the channel members
Motivating the channel membersMotivating the channel members
Motivating the channel membersShwetanshu Gupta
 

Viewers also liked (20)

What decisions do companies face in managing their channels
What decisions do companies face in managing their channelsWhat decisions do companies face in managing their channels
What decisions do companies face in managing their channels
 
How should companies integrate channels and mange channel conflict
How should companies integrate channels and mange channel conflictHow should companies integrate channels and mange channel conflict
How should companies integrate channels and mange channel conflict
 
How to analyze consumer markets
How to analyze consumer marketsHow to analyze consumer markets
How to analyze consumer markets
 
What marketing decisions do these marketing intermediaries make
What marketing decisions do these marketing intermediaries makeWhat marketing decisions do these marketing intermediaries make
What marketing decisions do these marketing intermediaries make
 
How should companies integrate channels and manage channel conflict?
How should companies integrate channels and manage channel conflict?How should companies integrate channels and manage channel conflict?
How should companies integrate channels and manage channel conflict?
 
What work do marketing channels perform
What work do marketing channels performWhat work do marketing channels perform
What work do marketing channels perform
 
What marketing decisions do these marketing intermediaries make
What marketing decisions do these marketing intermediaries makeWhat marketing decisions do these marketing intermediaries make
What marketing decisions do these marketing intermediaries make
 
How should channels be designed
How should channels be designedHow should channels be designed
How should channels be designed
 
Ramo bolic - Philanthropist, Avid Volunteer & Marketing Leader
Ramo bolic - Philanthropist, Avid Volunteer & Marketing LeaderRamo bolic - Philanthropist, Avid Volunteer & Marketing Leader
Ramo bolic - Philanthropist, Avid Volunteer & Marketing Leader
 
What work do marketing channels perform
What work do marketing channels perform What work do marketing channels perform
What work do marketing channels perform
 
Marketing channels and value networks
Marketing channels and value networksMarketing channels and value networks
Marketing channels and value networks
 
Managing Marketing channel
Managing Marketing channelManaging Marketing channel
Managing Marketing channel
 
Nghiên cứu hành vi tiêu dùng sản phẩm mì ăn liền của sinh viên
Nghiên cứu hành vi tiêu dùng sản phẩm mì ăn liền của sinh viên Nghiên cứu hành vi tiêu dùng sản phẩm mì ăn liền của sinh viên
Nghiên cứu hành vi tiêu dùng sản phẩm mì ăn liền của sinh viên
 
Chương 6 chính sách giá cả. marketing căn bản
Chương 6 chính sách giá cả. marketing căn bảnChương 6 chính sách giá cả. marketing căn bản
Chương 6 chính sách giá cả. marketing căn bản
 
Marketing channel & supply chain management (principles of marketing)
Marketing channel & supply chain management (principles of marketing)Marketing channel & supply chain management (principles of marketing)
Marketing channel & supply chain management (principles of marketing)
 
Channel Management
Channel ManagementChannel Management
Channel Management
 
Marketing strategy mba ppt
Marketing strategy mba pptMarketing strategy mba ppt
Marketing strategy mba ppt
 
Module 7 managing distribution channels
Module 7 managing distribution channelsModule 7 managing distribution channels
Module 7 managing distribution channels
 
Marketing strategy ppt slides
Marketing strategy ppt slidesMarketing strategy ppt slides
Marketing strategy ppt slides
 
Motivating the channel members
Motivating the channel membersMotivating the channel members
Motivating the channel members
 

Similar to What decisions do companies face in managing their channels?

What decisions do companies face in managing their channels?
What decisions do companies face in managing their channels?What decisions do companies face in managing their channels?
What decisions do companies face in managing their channels?Nilesh Rana
 
channels.ppt#distribution#channel#imp notes about management
channels.ppt#distribution#channel#imp notes about managementchannels.ppt#distribution#channel#imp notes about management
channels.ppt#distribution#channel#imp notes about managementDeeshaKhamar1
 
Marketing channels
Marketing channelsMarketing channels
Marketing channelsAjay Mahto
 
Marketi̇ng Channels
Marketi̇ng ChannelsMarketi̇ng Channels
Marketi̇ng ChannelsMehmet KUZU
 
channel decisions Principles of marketing.pptx
channel decisions Principles of marketing.pptxchannel decisions Principles of marketing.pptx
channel decisions Principles of marketing.pptxAbhimanyuVerma34
 
Designing And Managing Integrated Marketing Channels
Designing And Managing Integrated Marketing ChannelsDesigning And Managing Integrated Marketing Channels
Designing And Managing Integrated Marketing ChannelsKhawaja Naveed
 
Product Issues In Distribution Channel Design & Management
Product Issues In Distribution Channel Design & ManagementProduct Issues In Distribution Channel Design & Management
Product Issues In Distribution Channel Design & ManagementNelson Fonseca
 
Delivering Value: Designing & Managing Integrated Marketing Channels
Delivering Value: Designing & Managing Integrated Marketing Channels Delivering Value: Designing & Managing Integrated Marketing Channels
Delivering Value: Designing & Managing Integrated Marketing Channels Choudhry Asad
 
Marketing Channels.pptx
Marketing Channels.pptxMarketing Channels.pptx
Marketing Channels.pptxssuser3d6e94
 
Mktg 3_07 PPT STUDENTS_1.ppt
Mktg 3_07 PPT STUDENTS_1.pptMktg 3_07 PPT STUDENTS_1.ppt
Mktg 3_07 PPT STUDENTS_1.pptssuserdc3fc61
 
Mktg%203_07%20PPT%20STUDENTS_1.pptx
Mktg%203_07%20PPT%20STUDENTS_1.pptxMktg%203_07%20PPT%20STUDENTS_1.pptx
Mktg%203_07%20PPT%20STUDENTS_1.pptxHarini Sai
 
CHANNEL MANGEMENT/DISTRIBUTION.ppt
CHANNEL MANGEMENT/DISTRIBUTION.pptCHANNEL MANGEMENT/DISTRIBUTION.ppt
CHANNEL MANGEMENT/DISTRIBUTION.pptPriyanshuTrivedi5
 
Managing marketing in business
Managing marketing in businessManaging marketing in business
Managing marketing in businessprachimba
 
What decisions companies face in managing their channels ? Chapter -14
What decisions companies face in managing their channels ? Chapter -14What decisions companies face in managing their channels ? Chapter -14
What decisions companies face in managing their channels ? Chapter -14Sameer Mathur
 

Similar to What decisions do companies face in managing their channels? (20)

What decisions do companies face in managing their channels?
What decisions do companies face in managing their channels?What decisions do companies face in managing their channels?
What decisions do companies face in managing their channels?
 
channels.ppt#distribution#channel#imp notes about management
channels.ppt#distribution#channel#imp notes about managementchannels.ppt#distribution#channel#imp notes about management
channels.ppt#distribution#channel#imp notes about management
 
Marketingppt
MarketingpptMarketingppt
Marketingppt
 
Marketing channels
Marketing channelsMarketing channels
Marketing channels
 
CokeRED.pptx
CokeRED.pptxCokeRED.pptx
CokeRED.pptx
 
Marketi̇ng Channels
Marketi̇ng ChannelsMarketi̇ng Channels
Marketi̇ng Channels
 
channel decisions Principles of marketing.pptx
channel decisions Principles of marketing.pptxchannel decisions Principles of marketing.pptx
channel decisions Principles of marketing.pptx
 
Designing And Managing Integrated Marketing Channels
Designing And Managing Integrated Marketing ChannelsDesigning And Managing Integrated Marketing Channels
Designing And Managing Integrated Marketing Channels
 
Product Issues In Distribution Channel Design & Management
Product Issues In Distribution Channel Design & ManagementProduct Issues In Distribution Channel Design & Management
Product Issues In Distribution Channel Design & Management
 
Delivering Value: Designing & Managing Integrated Marketing Channels
Delivering Value: Designing & Managing Integrated Marketing Channels Delivering Value: Designing & Managing Integrated Marketing Channels
Delivering Value: Designing & Managing Integrated Marketing Channels
 
Marketing Channels.pptx
Marketing Channels.pptxMarketing Channels.pptx
Marketing Channels.pptx
 
Mktg 3_07 PPT STUDENTS_1.ppt
Mktg 3_07 PPT STUDENTS_1.pptMktg 3_07 PPT STUDENTS_1.ppt
Mktg 3_07 PPT STUDENTS_1.ppt
 
Mktg%203_07%20PPT%20STUDENTS_1.pptx
Mktg%203_07%20PPT%20STUDENTS_1.pptxMktg%203_07%20PPT%20STUDENTS_1.pptx
Mktg%203_07%20PPT%20STUDENTS_1.pptx
 
CHANNEL MANGEMENT/DISTRIBUTION.ppt
CHANNEL MANGEMENT/DISTRIBUTION.pptCHANNEL MANGEMENT/DISTRIBUTION.ppt
CHANNEL MANGEMENT/DISTRIBUTION.ppt
 
Managing marketing in business
Managing marketing in businessManaging marketing in business
Managing marketing in business
 
Chm
ChmChm
Chm
 
Chapter 12
Chapter 12Chapter 12
Chapter 12
 
channel management.pptx.ppt
channel management.pptx.pptchannel management.pptx.ppt
channel management.pptx.ppt
 
What decisions companies face in managing their channels ? Chapter -14
What decisions companies face in managing their channels ? Chapter -14What decisions companies face in managing their channels ? Chapter -14
What decisions companies face in managing their channels ? Chapter -14
 
Marketing channel
Marketing channel Marketing channel
Marketing channel
 

More from Sameer Mathur

Brands versus private labels : Fighting to win
Brands versus private labels : Fighting to winBrands versus private labels : Fighting to win
Brands versus private labels : Fighting to winSameer Mathur
 
What marketers misunderstand by online reviews
What marketers misunderstand by online reviewsWhat marketers misunderstand by online reviews
What marketers misunderstand by online reviewsSameer Mathur
 
For mobile devices, think apps not ads
For mobile devices, think apps not adsFor mobile devices, think apps not ads
For mobile devices, think apps not adsSameer Mathur
 
Making the Most of a Polarizing Brand
Making the Most of a Polarizing BrandMaking the Most of a Polarizing Brand
Making the Most of a Polarizing BrandSameer Mathur
 
Make the most of a polarising brand
Make the most of a polarising brandMake the most of a polarising brand
Make the most of a polarising brandSameer Mathur
 
My summer internship’15, An awesome journey.
My summer internship’15, An awesome journey.My summer internship’15, An awesome journey.
My summer internship’15, An awesome journey.Sameer Mathur
 
What marketers misunderstand about online reviews
What marketers misunderstand about online reviewsWhat marketers misunderstand about online reviews
What marketers misunderstand about online reviewsSameer Mathur
 
What are brands good for?
What are brands good for?What are brands good for?
What are brands good for?Sameer Mathur
 
What are brands_good_for
What are brands_good_forWhat are brands_good_for
What are brands_good_forSameer Mathur
 
Gino sa: distribution channel management
Gino sa: distribution channel managementGino sa: distribution channel management
Gino sa: distribution channel managementSameer Mathur
 
Gino SA:Distribution Channel Management
Gino SA:Distribution Channel ManagementGino SA:Distribution Channel Management
Gino SA:Distribution Channel ManagementSameer Mathur
 
Goodyear aquatred launch
Goodyear aquatred launchGoodyear aquatred launch
Goodyear aquatred launchSameer Mathur
 
Goodyear aquatred launch
Goodyear aquatred launchGoodyear aquatred launch
Goodyear aquatred launchSameer Mathur
 
GINO SA: DISTRIBUTION CHANNEL MANAGEMENT
GINO SA: DISTRIBUTION CHANNEL MANAGEMENTGINO SA: DISTRIBUTION CHANNEL MANAGEMENT
GINO SA: DISTRIBUTION CHANNEL MANAGEMENTSameer Mathur
 
Goodyear the aquatred launch
Goodyear the aquatred launchGoodyear the aquatred launch
Goodyear the aquatred launchSameer Mathur
 
How should channels be designed?
How should channels be designed?How should channels be designed?
How should channels be designed?Sameer Mathur
 
What is a marketing channel system and value network?
What is a marketing channel system and value network?What is a marketing channel system and value network?
What is a marketing channel system and value network?Sameer Mathur
 
Mojor steps in developing effective communication
Mojor steps in developing effective communicationMojor steps in developing effective communication
Mojor steps in developing effective communicationSameer Mathur
 
What is communication mix, how should it be set
What is communication mix, how should it be setWhat is communication mix, how should it be set
What is communication mix, how should it be setSameer Mathur
 
What is the role of marketing communications
What is the role of marketing communicationsWhat is the role of marketing communications
What is the role of marketing communicationsSameer Mathur
 

More from Sameer Mathur (20)

Brands versus private labels : Fighting to win
Brands versus private labels : Fighting to winBrands versus private labels : Fighting to win
Brands versus private labels : Fighting to win
 
What marketers misunderstand by online reviews
What marketers misunderstand by online reviewsWhat marketers misunderstand by online reviews
What marketers misunderstand by online reviews
 
For mobile devices, think apps not ads
For mobile devices, think apps not adsFor mobile devices, think apps not ads
For mobile devices, think apps not ads
 
Making the Most of a Polarizing Brand
Making the Most of a Polarizing BrandMaking the Most of a Polarizing Brand
Making the Most of a Polarizing Brand
 
Make the most of a polarising brand
Make the most of a polarising brandMake the most of a polarising brand
Make the most of a polarising brand
 
My summer internship’15, An awesome journey.
My summer internship’15, An awesome journey.My summer internship’15, An awesome journey.
My summer internship’15, An awesome journey.
 
What marketers misunderstand about online reviews
What marketers misunderstand about online reviewsWhat marketers misunderstand about online reviews
What marketers misunderstand about online reviews
 
What are brands good for?
What are brands good for?What are brands good for?
What are brands good for?
 
What are brands_good_for
What are brands_good_forWhat are brands_good_for
What are brands_good_for
 
Gino sa: distribution channel management
Gino sa: distribution channel managementGino sa: distribution channel management
Gino sa: distribution channel management
 
Gino SA:Distribution Channel Management
Gino SA:Distribution Channel ManagementGino SA:Distribution Channel Management
Gino SA:Distribution Channel Management
 
Goodyear aquatred launch
Goodyear aquatred launchGoodyear aquatred launch
Goodyear aquatred launch
 
Goodyear aquatred launch
Goodyear aquatred launchGoodyear aquatred launch
Goodyear aquatred launch
 
GINO SA: DISTRIBUTION CHANNEL MANAGEMENT
GINO SA: DISTRIBUTION CHANNEL MANAGEMENTGINO SA: DISTRIBUTION CHANNEL MANAGEMENT
GINO SA: DISTRIBUTION CHANNEL MANAGEMENT
 
Goodyear the aquatred launch
Goodyear the aquatred launchGoodyear the aquatred launch
Goodyear the aquatred launch
 
How should channels be designed?
How should channels be designed?How should channels be designed?
How should channels be designed?
 
What is a marketing channel system and value network?
What is a marketing channel system and value network?What is a marketing channel system and value network?
What is a marketing channel system and value network?
 
Mojor steps in developing effective communication
Mojor steps in developing effective communicationMojor steps in developing effective communication
Mojor steps in developing effective communication
 
What is communication mix, how should it be set
What is communication mix, how should it be setWhat is communication mix, how should it be set
What is communication mix, how should it be set
 
What is the role of marketing communications
What is the role of marketing communicationsWhat is the role of marketing communications
What is the role of marketing communications
 

Recently uploaded

The Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckThe Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckToluwanimi Balogun
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxelizabethella096
 
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Search Engine Journal
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Onlineanilsa9823
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!dstvtechnician
 
9654467111 Call Girls In Mahipalpur Women Seeking Men
9654467111 Call Girls In Mahipalpur Women Seeking Men9654467111 Call Girls In Mahipalpur Women Seeking Men
9654467111 Call Girls In Mahipalpur Women Seeking MenSapana Sha
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRSapana Sha
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdftbatkhuu1
 
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxAryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxtegevi9289
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.DanielaQuiroz63
 
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesPushON Ltd
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationtbatkhuu1
 
Unraveling the Mystery of Roanoke Colony: What Really Happened?
Unraveling the Mystery of Roanoke Colony: What Really Happened?Unraveling the Mystery of Roanoke Colony: What Really Happened?
Unraveling the Mystery of Roanoke Colony: What Really Happened?elizabethella096
 
GreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionGreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionWilliam Barnes
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
 

Recently uploaded (20)

No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found OnlineNo Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
 
The Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckThe Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship Deck
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupSEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
 
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!
 
9654467111 Call Girls In Mahipalpur Women Seeking Men
9654467111 Call Girls In Mahipalpur Women Seeking Men9654467111 Call Girls In Mahipalpur Women Seeking Men
9654467111 Call Girls In Mahipalpur Women Seeking Men
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCR
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
 
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxAryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptx
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.
 
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surges
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
 
Unraveling the Mystery of Roanoke Colony: What Really Happened?
Unraveling the Mystery of Roanoke Colony: What Really Happened?Unraveling the Mystery of Roanoke Colony: What Really Happened?
Unraveling the Mystery of Roanoke Colony: What Really Happened?
 
GreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionGreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web Revolution
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdf
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
 

What decisions do companies face in managing their channels?