What major types of marketing intermediaries occupy this sector?

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This document discusses three major types of marketing intermediaries in retailing, wholesaling, and logistics: retailing involves selling directly to customers for their own use, wholesaling involves selling large amounts to other businesses rather than individuals, and logistics involves managing how resources are obtained, stored, and moved to where they are required.

Marketing

the business of selling things directly to customer
for their own use
Retailing

Wholesale
the business of selling things in large amounts to other
businesses rather than to individual customers

Logistics
The overall management of the way resources are obtained,
stored and moved to the locations where they are required

thankyou
Created by:
Tarun Gupta
IIT Delhi

This document discusses retailing, wholesaling, and logistics. It defines retailing as selling goods or services directly to consumers for personal use. Retailers include store retailers that operate from physical locations and non-store retailers without a physical presence. Wholesaling involves selling goods or services to businesses or resellers. Major wholesaler types include merchant, full-service, limited-service, brokers and agents, manufacturers, retailers, and specialized wholesalers. Logistics includes planning infrastructure to meet demand and implementing physical movement of materials and goods from origin to points of use to meet customer needs profitably, and involves order processing, warehousing, inventory, and transportation.

What major type of Intermediaries occupy this sector?

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This document summarizes different types of marketing intermediaries including retailers, wholesalers, and logistics organizations. Retailers sell directly to final consumers, and come in store and non-store varieties. Wholesalers sell to other businesses and exclude farmers and manufacturers. Types of wholesalers include merchant wholesalers, brokers, and agents. Market logistics organizations plan and implement physical distribution networks to meet customer demand profitably.

Retailing and wholesale

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this ppt explain retailing and wholesale functions in simple terms Definition Retailer is one whose business firms sells mainly to the final consumers. Functions of Retailers They provide convenience; Types of Retailers Small Department stores Variety Stores Types of retailers What is Wholesaling? Wholesaling is a distribution channel function where one organization buys products from supplying firms with the primary intention of redistributing to other organizations (but, in general, not to the final consumer). Functions of the Wholesaler anticipating customer needs; Types of Wholesalers A. Merchant Wholesalers Merchant wholesalers can be classified into two: the general line merchant wholesaler who carry a general assortment of goods; and the specialty line merchant wholesaler who carry only a limited number of lines. Limited function wholesalers provide only some wholesaling functions, like order taking and processing. They may be classified as follows: 1. drop shippers 2. truck distributors 3. mail-order wholesalers 4. cash-and-carry wholesalers 5. cooperatives 6. rack jobbers Types of Wholesalers Types of wholesalers

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This document discusses retailing and wholesaling. It begins by defining retailing as activities involved in selling goods or services directly to consumers. Retailers are classified as store or non-store. The wheel of retailing explains how retailers evolve their strategies. Retailers select target markets and develop their marketing mix. Wholesalers are intermediaries that sell to businesses and retailers. They provide functions like storage, transportation and financing. Wholesalers are classified by ownership and type, including merchant wholesalers and agents/brokers. The document concludes with an overview of direct marketing and non-store retailing methods like mail order, internet, and vending machines.

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Wholesaling and its importance, Types of Wholesalers - Merchant Wholesalers, Agents and Brokers, Manufacturer’s Wholesalers, Strategic Issues in Wholesaling - Target Market Decisions, Marketing Mix Decisions Trends Shaping Wholesale Distribution - Functional Overlap, Increased Services, Pricing and Credit,, Regional Coverage Organizational Form and Size, Impact of Information Technology on Wholesaling - Challenges in Wholesaling -Inventory Management, Sales Management, Promotion Management, Financial Planning and Management - Retailing and its Importance - Importance to Consumers, Source of Employment - Evolution of Retailing and types of retailing

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This document discusses different types of marketing intermediaries and retailers. It defines a marketing intermediary as a middleman between producers and consumers. The document describes wholesaling intermediaries like merchant wholesalers, agents and brokers. It also discusses different types of retailers classified by product lines, form of ownership, shopping effort required, and services provided.

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The document discusses retailing and wholesaling. It defines retailing as the sale of goods to ultimate consumers, and notes that any organization selling directly to customers is doing retailing. It also outlines some changes in the retail environment like new forms of retailing and competition between store and non-store retailers. The document then discusses the major marketing decisions retailers must make, such as selecting target markets, pricing, and store locations. It also lists several common types of retailers. The document defines wholesaling as selling goods in large quantities to be resold by others. It describes the functions performed by wholesalers like selling, ordering, warehousing and risk bearing.

Wholesalers

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In this presentation, we will discuss about the concept and definition of wholesaling, characteristics of wholesaling, functions of wholesaler. We will also talk about services provide by the wholesaler to producers, retailers, consumers, growth and trend of wholesaler, types of wholesalers and wholesaler marketing decisions. To know more about Welingkar School’s Distance Learning Program and courses offered, visit: http://www.welingkaronline.org/distance-learning/online-mba.html

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The document discusses different types of retailers and retail organizations. It describes three levels of service retailers can offer - self-service, limited service, and full service. It also defines different types of retailers like specialty stores, department stores, supermarkets, convenience stores, superstores, category killers, discount stores, off-price retailers, warehouse clubs, and others. The document also discusses retail organizations like corporate chains, voluntary chains, retailer cooperatives, and franchise organizations. It outlines retailers' marketing decisions around product/service assortment, prices, promotion, target markets, and store location.

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The document discusses various channels of distribution for retail businesses, including department stores, chain stores, mail order businesses, consumer cooperative stores, and hire-purchase trading houses. It provides details on the characteristics, advantages, and disadvantages of each type of distribution channel. The purpose is to educate readers on the different options for retailers to sell their products directly to consumers.

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The document discusses various distribution channels and intermediaries involved in moving products from manufacturers to consumers. It describes different types of intermediaries like wholesalers, retailers, brokers, and their roles. Wholesalers purchase large quantities from manufacturers and sell to retailers. Retailers sell directly to consumers. Distribution channels can be direct from manufacturer to consumer or indirect using intermediaries. The advantages and disadvantages of different channels are also outlined.

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This document provides information on different channels of distribution and types of middlemen involved in distribution. It discusses manufacturers, distributors, wholesalers and retailers. Wholesalers purchase large quantities from manufacturers and sell to retailers. Retailers then sell to consumers. Wholesalers and retailers perform important functions like warehousing, financing, risk bearing and market research. The document also compares wholesalers and retailers, and discusses different types of retailers like department stores, multiple shops/chain stores, and mail-order businesses.

What marketing decision do these marketing intermediaries make ?

114iiminternship

This document discusses key decisions for retailers related to target markets, product assortment, pricing, and store location. It also covers communication tools to generate traffic, the importance of customer service, and factors influencing the store atmosphere. Logistics decisions like order processing, inventory management, and transport are also summarized. The growth of e-commerce is noted as forcing traditional retailers to enhance their shopping experience.

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Wholesaling involves purchasing large quantities of goods from manufacturers and reselling smaller quantities to retailers. Wholesalers aggregate products, store and transport goods, take on risks, and provide market information to help manufacturers and retailers. They break bulk, distribute goods to many small retailers, and help maintain price stability. Wholesalers can offer full services like warehousing, financing and promotions, or limited services through cash-and-carry or drop shipping models.

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This document discusses retail management. It provides definitions of retail management and describes the key functions of retailers, including sorting products, breaking bulk, holding stock, providing additional services, and acting as a communication channel. It also classifies different types of retail institutions such as independent retailers, chain retailers, franchises, leased departments, and others. Overall, the document provides an overview of retail management concepts and classifications of retail institutions.

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Market intermediaries, also known as middlemen, play an important role in facilitating the marketing of goods between manufacturers, wholesalers, retailers, and consumers. There are several types of intermediaries, including merchant middlemen who take ownership of goods, agent middlemen who represent buyers and sellers without owning the goods, speculative middlemen who buy and sell goods to profit from price fluctuations, processors who add value to raw materials, and facilitative middlemen like laborers, transporters, and advertisers who assist the marketing process without directly buying or selling goods. Overall, intermediaries perform crucial functions in assembling, transporting, storing, processing, financing, and exchanging goods as they move from producers to ultimate consumers.

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This document outlines key concepts in retailing, wholesaling, and logistics. Retailing involves selling directly to consumers for personal use and has four levels of service and four positioning strategies. Marketing decisions for retailers should consider trends. Wholesaling involves selling for resale and has nine functions; wholesalers can strengthen relationships with manufacturers. Logistics decides the best way to move goods.

Retailing and wholesaling fr

mishu73

Walmart is the world's largest retailer known for its low-price value proposition. It faces challenges maintaining growth rates and has expanded into new product lines. [Retailing involves the sale of goods or services directly to consumers for personal use, either in stores or non-store settings. Retailers provide convenience, guarantees, services, financing, promotions, and storage. Wholesaling refers to selling goods and services to those who resell or use the products, like retailers, industrial consumers, and other wholesalers. Wholesalers often perform functions around management, selling/promoting, market information, buying/assortment, risk bearing, bulk breaking, transportation, financing, and warehousing.]