SlideShare a Scribd company logo
From Invention To Startup Roadmap for the startup company
The Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The scientific method
Ideas are cheap ,[object Object],[object Object],[object Object],[object Object],[object Object]
Who is the customer? ,[object Object],[object Object],[object Object]
What’s the category? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Value Proposition ,[object Object],[object Object],[object Object],[object Object],[object Object]
Rate of Adoption of Innovation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Raising Money ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building a Go-To Market Plan ,[object Object],[object Object],[object Object]
Target
Sequence
Dominant selling idea ,[object Object],[object Object],[object Object],[object Object],[object Object]
Example: Aldus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example: Visio ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example: Trumba ,[object Object],[object Object],[object Object],[object Object],[object Object]
Bibliography ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions?

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