SlideShare a Scribd company logo
Welcome ,[object Object],[object Object]
8
7
6
5
4
3
 
 
 
Establishment ,[object Object],[object Object],[object Object]
Hutchison Essar ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OUR VISION To enrich our customers’  lives through unique power of mobile communication.
OUR PASSION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Service  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Finance Travel Mail, messaging & more Dial in services Bill info Miscellaneous
Vodafone is a Mobile Network operator with its headquarters in Newbury, Berkshire, England, UK. It is the largest mobile telecommunications network company in the world by turnover and has a market value of  £71.2 billion (November 2009) Vodafone currently has operations in 31 countries and partner networks in a further 40 countries.
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Background
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Before Acquisition
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The telecom battle ,[object Object],[object Object],[object Object]
[object Object]
Rebranding campaign ,[object Object],[object Object],[object Object]
Vodafone Essar’s advertising campaign ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Need Identification
Advertising budget ,[object Object],[object Object],[object Object],[object Object]
Introduction to ZooZoos
[object Object],[object Object],[object Object]
Characteristics each lends to ZooZoos: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What do these characteristics convey? ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Launch ,[object Object],[object Object]
Making of ZooZoos
[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
 
 
Costs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use of internet for promotion ,[object Object],[object Object],[object Object]
Official Fan page of ZooZoos on Facebook
Results… ,[object Object],[object Object],[object Object],[object Object]
 
IPL Impact ,[object Object],[object Object],[object Object],[object Object]
Has been a Launch-Pad for both  HTC and iPhone Mobile Phones
Official Sponsor  for England Cricket Team since 15 years
Zoozoo Merchandise ,[object Object],[object Object]
Mobile phones are becoming as indispensable as water ,[object Object],[object Object],[object Object],[object Object]
Viral Marketing ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SWOT Analysis
STRENGTHS ,[object Object],[object Object],[object Object],[object Object],[object Object]
WEAKNESS ,[object Object],[object Object]
OPPORTUNITIES ,[object Object],[object Object],[object Object],[object Object]
THREATS ,[object Object],[object Object]
STP Analysis
Segmentation ,[object Object],[object Object],[object Object]
Targeting ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Positioning
Learnings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 

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Vodafone

Editor's Notes

  1. Telecom major Vodafone Group Plc. wants its employees to see red. And love it.Vodafone, which acquired a majority stake in Hutchison Essar Ltd, India’s second largest GSM mobile services provider, some seven months ago, is about to go red, using its corporate colour to replace Hutch’s pink.
  2. Sana
  3. End of pratikk slide
  4. sagar
  5. Pug value has gone up frm 3000 to 25000
  6. Sudipto
  7. Value added srvices
  8. Sudipto
  9. Rohan - Hit on the internet – Youtube views, Facebook memberships, google searches .. Etc refer to case
  10. Last slide of mine