Vodafone is the world's largest mobile telecommunications company, offering services to over 260 million customers in 26 countries. It was formed in 1984 as a subsidiary of Racal Electronics and became fully independent in 1991. Vodafone has expanded rapidly through mergers and acquisitions, including acquiring Mannesmann AG in 2000 in one of the largest corporate mergers ever worth £112 billion. Vodafone's vision is to be the world's mobile communications leader and enrich customers' lives by connecting more individuals globally through mobile services.

2. Contents General Information History Sponsorship The Vodafone main principles

3. General Information Vodafone Group Plc is the world's leading mobile telecommunications company .

4. General Information Vodafone Group Plc is a public limited company incorporated in England. Its headquarters is situated in Newbury, Berkshire, UK . The Company's shares are listed on the London Stock Exchange and on the New York Stock Exchange. Vodafone had a total market capitalisation of approximately £79 billion at 30 June 2008.

5. General Information Vodafone offers services to more than 260 million customers in 26 different countries all over the world.

6. General Information The networks owned by Vodafone in the world: Also has minority-owned networks in the USA DR Congo, Lesotho, South Africa, Kenya, Mozambique, Tanzania Minority-owned Egypt, Gana, Qatar Majority-owned In the Middle-East and Africa: France, Poland Minority-owned In Asia-Pacific: Australia, India, New Zeland Majority-owned China, Fiji Minority-owned United Kingdom, Ireland, Germany, Netherlands, Italy, Spain, Portugal, Czech Republic, Hungary, Romania, Turkey, Greece, Cyprus, Malta, Albania Majority-owned In Europe:

7. General Information The world's largest mobile network operators : 126.6 Germany, USA, UK, Poland, Czech Republic, Netherlands, Hungary, Austria, Croatia, Slovakia, Macedonia, Montenegro, Puerto Rico, and U.S. T-Mobile (Germany) 5 172.5 USA, Argentina, Chile, Colombia, Paraguay, Uruguay, Mexico, Puerto Rico, Ecuador, Jamaica, Peru, Brazil, Dominican Republic, Guatemala, Honduras, Nicaragua, Ecuador and El Salvador América Móvil (Mexico) 4 182.6 Spain, Argentina, Brazil, Chile, Colombia, Ecuador, El Salvador, Guatemala, Mexico, Nicaragua, Panama, Peru, Uruguay, Venezuela, Ireland, Germany, UK, Czech Republic, Morocco, Slovakia Telefónica (Spain) 3 260 United Kingdom, Germany, Italy, France, Spain, Romania, Greece, Portugal, Netherlands, Czech Republic, Hungary, Ireland, Albania, Malta, India, USA, South Africa, Australia, New Zealand, Turkey, Egypt, Ghana, Fiji, Lesotho, Mozambique Vodafone (UK) 2 500.5 China China Mobile (China) 1 Subscribers (in millions) Main Markets Company

8. General Information The largest mobile network operators in the UK: France Télécom 15.6 Orange 4 Deutsche Telekom 17.5 T -Mobile 3 Telefónica 18.5 O 2 2 Vodafone 19 Vodafone 1 Ownership Subscribers (in millions) Operator

9. General Information The name Vodafone comes from Vo ice da ta fone , chosen by the company to “ reflect the provision of voice and data services over mobile phones ” . Former logo used by Vodafone until introduction of the Speechmark logo in 1998.

10. General Information In 1998 Vodafone introduced its Speechmark logo, as it is a quotation mark in a circle; the O's in the Vodafone logotype are opening and closing quotation marks, suggesting conversation .

11. History Vodafone was formed in 1984 as a subsidiary of Racal Electronics Plc. Then known as Racal Telecom Limited, approximately 20% of the company's capital was offered to the public in October 1988. It was fully demerged from Racal Electronics Plc and became an independent company in September 1991, at which time it changed its name to Vodafone Group Plc.

12. History 1982 1984 The Racal Electronics Group w o n its bid for the private sector UK Cellular licence. It sets up the Racal Telecomms Division and names the new network ‘Vodafone’ to reflect the provision of voice and data services over mobile phones. Based in Newbury, the company has less than 50 employees, all in one building. Vodafone was formed in as a subsidiary of Racal Electronics Plc , t h en known as Racal Telecom Limited .

13. History 1985 1988 The Vodafone analogue network was the first cellular network to launch in the UK, and the UK’s first ever mobile call was made from St Katherine’s Dock in London to Newbury a few minutes past midnight on 1 January 1985. Racal Telecomms Plc floats on the London and New York Stock Exchanges. The flotation valued Racal Telecom at £1.7 billion . Vodafone customer base reached 500,000. 1990

14. History 1991 1993 Vodafone was fully demerged from Racal Electronics Plc and became an independent company . Vodafone and Telecom Finland made the world’s first international roaming call. Vodafone opened its first High Street store. Vodafone connected its 1,000,000 customer.

15. History 1993 1994 1995 Vodafone Group International was formed to acquire licences and supervise overseas interests. The first SMS in the UK was sent over the Vodafone’s digital network. Vodafone joined the Globalstar consortium to develop and launch a Low Earth Orbiting Satellite mobile phone service. Expansion of Vodafone's own chain of retail outlets.

16. History 1996 1997 Vodafone connected its 2,000,000 customer. The launch of the first prepay service “Pay As You Talk”. The number of overseas roaming partners reached 1 00. Vodafone introduced its new Speechmark logo . On 5 January Vodafone connected the 5,000,000 customer in the UK. 1998 1999

17. History 1999 2000 Vodafone AirTouch Plc was created as a result of a successful merger between Vodafone Group Plc and US mobile provider AirTouch Communications Inc. In 2000 it reverted to its former name Vodafone Group Plc. Vodafone acquired Mannesmann AG - owner of the largest German mobile network. It cost about £ 112 billion and was one of the largest corporate merger ever . It almost doubled the size of the Vodafone Group making it the largest mobile telecommunications company and one of the top ten companies, by market capitalization, in the world.

18. History 2001 Vodafone made the world’s first 3G roaming call between Spain and Japan. Vodafone’s first global communications campaign launched in August. The campaign featured TV, cinema, print, online and outdoor media . Vodafone launched the first commercial European GPRS roaming service. Vodafone launche d its first 3G service in Europe with the Vodafone Mobile Connect 3G/GPRS data card. 2002 2004

19. History 2005 Vodafone launched 3G broadband through HSDPA (high-speed download packet access) offering faster than 3G speeds.

20. Sponsorship Vodafone sponsors the following events: The title sponsor of Vodafone McLaren-Mercedes Formula One team ; England Cricket team; Romania and Albania national football teams; Previous sponsorships include d Manchester United and Ferrari .

21. The Vodafone main principles: Vision for the future Interest in the customer Staff orientated Results driven

22. Vision for the future: To be the world's mobile communications leader – enriching customers' lives, helping individuals, businesses and communities to be more connected in a mobile world. Customers use mobile communications to make their lives richer, more fulfilled, more connected. They will choose Vodafone because it is the best experience they can find. Through the leadership and partnerships, Vodafone will bring online mobile services to the world. Vodafone will lead in making the mobile the primary means of personal communications for every individual around the world.

23. Interest in the customer: Vodafone customers have chosen to trust the group. In return, Vodafone must understand their needs and delight them with the services provided. Vodafone values customers above everything else and aspires to make their lives richer, more fulfilled and more connected. Vodafone must always listen and respond to each of its customers. Vodafone will deliver greater quality and more value, faster than anyone else.

24. Staff orientated: Outstanding people working together make Vodafone exceptionally successful. Vodafone seek to attract, develop, and reward outstanding individuals. Vodafone staff enjoy what they do. Vodafone believe in the power of its teams.

25. Results driven: Vodafone is action-oriented and driven by a desire to be the best. Vodafone is committed to be the best in all they do. Vodafone staff play their part in delivering results. Vodafone seek speed, flexibility and efficiency in all that it does.

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