Toyota is a Japanese automaker founded in 1933 by Kiichiro Toyoda. It initially produced the A1 passenger car and G1 trucks in 1935. The name "Toyota" was adopted in 1936 after a naming competition. Toyota's mission is to create a more prosperous society through automotive manufacturing. Its vision is long-term stable growth in harmony with the environment and communities. Toyota owns Lexus and Scion brands and over 650 subsidiaries worldwide, with headquarters in Toyota City, Japan. The document discusses Toyota's 4P marketing strategy of product, price, place, and promotion for vehicles like the Innova, Fortuner, Corolla, and Camry.