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Welcome ,[object Object],[object Object]
8
7
6
5
4
3
 
 
 
Establishment ,[object Object],[object Object],[object Object]
Hutchison Essar ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Vodafone Essar ,[object Object],[object Object],[object Object]
OUR VISION To enrich our customers’  lives through unique power of mobile communication.
OUR PASSION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Service  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Finance Travel Mail, messaging & more Dial in services Bill info Miscellaneous
Vodafone is a Mobile Network operator with its headquarters in Newbury, Berkshire, England, UK. It is the largest mobile telecommunications network company in the world by turnover and has a market value of  £71.2 billion (November 2009) Vodafone currently has operations in 31 countries and partner networks in a further 40 countries.
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Background
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Before Acquisition
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The telecom battle ,[object Object],[object Object],[object Object]
Growth of Telecom Sector Year GSM Subscribers (millions) GSM Annual growth CDMA Subscribers (millions) CDMA Annual growth 2002 10.5 91% 0.8 - 2003 22.0 110% 6.4 700% 2004 37.4 70% 10.9 70% 2005 58.5 57% 19.1 75% 2006 105.4 80% 44.2 131% 2007 180.0 71% 85.0 92%
[object Object]
Rebranding campaign ,[object Object],[object Object]
Vodafone Essar’s advertising campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other ad campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Need Identification
Mobile User : 3 Key Questions 1) Who are they? 2) What do they want? 3) How do we give it to them? Levis/Nike
Introduction to ZooZoos
[object Object],[object Object],[object Object],[object Object]
Characteristics each lends to ZooZoos: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What do these characteristics convey? ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Launch ,[object Object],[object Object]
Making of ZooZoos
[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
 
 
Costs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use of internet for promotion ,[object Object],[object Object],[object Object],[object Object]
Official Fan page of ZooZoos on Facebook
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Results… ,[object Object],[object Object],[object Object]
 
IPL Impact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Has been a Launch-Pad for both  HTC and iPhone Mobile Phones
Official Sponsor  for England Cricket Team since 15 years
Zoozoo Merchandise
Mobile phones are becoming as indispensable as water ,[object Object],[object Object],[object Object],[object Object]
Viral Marketing ,[object Object],[object Object],[object Object]
SWOT Analysis
STRENGTHS ,[object Object],[object Object],[object Object],[object Object],[object Object]
WEAKNESS ,[object Object],[object Object]
OPPORTUNITIES ,[object Object],[object Object],[object Object],[object Object]
THREATS ,[object Object],[object Object]
STP Analysis
Segmentation ,[object Object],[object Object],[object Object]
Targeting ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Positioning
Learnings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HUTCH
Change is “GOOD”
Vodafone
BIBILOGRAPHY ,[object Object],[object Object],[object Object],[object Object]
 

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Vodafone (An Advertising Perspective)

Editor's Notes

  1. KIrti
  2. Sana
  3. Sana
  4. Sudipto
  5. Sudipto
  6. Rohan - Hit on the internet – Youtube views, Facebook memberships, google searches .. Etc refer to case