Vijay Mallya is an Indian businessman known as the "King of Good Times." He took over as chairman of United Breweries in 1983 and grew it into a leading beverage company in India with market-leading positions in beer and spirits. Mallya also expanded his business interests significantly, acquiring brands in various industries such as aviation, fertilizers, media, and more. However, he faced financial troubles in his aviation business and is currently involved in legal proceedings related to unpaid bank loans.
A study on Vijay Mallya Scam Case: Vijay Vittal Mallya, once known to you and me as ‘The King of Good Times’ or also dubbed ‘ The playboy of the East’ was born to the Indian Entrepreneur Vittal Mallya in 1955. Vittal Mallya was largely known for the role played as the director of United Breweries (UB) Group which he achieved at the age of 23. Following his father’s sudden demise Vijay Mallya became chairman of the UB Group.Vijay Mallya was always known for his flamboyant and posh lifestyle. A testament to these were the lavish New Year Parties at his Kingfisher Villa in Goa or the birthday bashes thrown on his luxurious Yacht ‘ The Indian Empress’.
A study on Vijay Mallya Scam Case: Vijay Vittal Mallya, once known to you and me as ‘The King of Good Times’ or also dubbed ‘ The playboy of the East’ was born to the Indian Entrepreneur Vittal Mallya in 1955. Vittal Mallya was largely known for the role played as the director of United Breweries (UB) Group which he achieved at the age of 23. Following his father’s sudden demise Vijay Mallya became chairman of the UB Group.Vijay Mallya was always known for his flamboyant and posh lifestyle. A testament to these were the lavish New Year Parties at his Kingfisher Villa in Goa or the birthday bashes thrown on his luxurious Yacht ‘ The Indian Empress’.
From Riches to rags: The Story of Vijay MallyaMuskanMittal22
Vijay Mallya is a fugitive Indian businessman. He is the subject of an Extradition effort by the Indian Government to return him from the UK to face charges of financial crimes of India.
Also known as "playboy of the east".
A MS PowerPoint presentation that contains an idea about what Indian banking structure looks like and what role ICICI has played in the development of market infrastructure. It also contains Grievance Redressal system and controversies in which ICICI bank's name was highlighted
this presentation contains most of the details about Dr. VIJAY MALLYA . about his personal life , businesses ,companies and other details like political career ,religious beliefs ,bedding etc .
From Riches to rags: The Story of Vijay MallyaMuskanMittal22
Vijay Mallya is a fugitive Indian businessman. He is the subject of an Extradition effort by the Indian Government to return him from the UK to face charges of financial crimes of India.
Also known as "playboy of the east".
A MS PowerPoint presentation that contains an idea about what Indian banking structure looks like and what role ICICI has played in the development of market infrastructure. It also contains Grievance Redressal system and controversies in which ICICI bank's name was highlighted
this presentation contains most of the details about Dr. VIJAY MALLYA . about his personal life , businesses ,companies and other details like political career ,religious beliefs ,bedding etc .
A project report on how kingfisher airlines went from being the largest domestic airline to being locked out in the cold. Marketing management, Marketing mix, marketing strategy, productivity and efficiency, current ratio, and it failures
This presentation talks about the various businesses of the UB group. It gives insights on its History, diversification, holding Structure and marketing strategies of the company.
It sells its Britannia and Tiger brands of biscuit throughout India. Britannia has an estimated market share of 38%. The Company's principal activity is the manufacture and sale of biscuits, bread, rusk, cakes and dairy products. The company was established in 1892, with an investment of ₹265.
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5. Personal Life
Born on Dec 18th 1955
Educated at La Martiniere
College, Kolkata
He is married twice & has 1
Son & Two daughters.
He is the son of industrialist
Vittal Mallya
6.
7. Introduction
He took over as chairman
of United Breweries in
1983.
Under Mallya’s
leadership, UB has
become the market
leader
Mallya has an estimated
net worth of $1.2 billion.
11. (UNITED BREWERIES LTD.)
1857 - Mr. Thomas Leishman formed United Breweries Ltd.
1947 - Mr. Vittal Mallya became the first Chairman of Indian Origin.
1974 - International beer exports began to Aden and Middle East.
1983 - Dr. Vijay Mallya became the Chairman of the UB group.
12
13. •The UB Group, is the market leader in both Spirits & Beer business in
the country.
•The Group has a turnover of Rs. 5900 Crores. (approx.)
•Publishes World’s 2nd Costliest Swimsuit Calendar.
•Won more than 6 International Awards for its Kingfisher Beer Brand
alone.
14
14. Beer
50% market share nationally.
Sold in over 52 countries and also on International flights.
Every third beer sold in India is Kingfisher.
India’s 1st global consumer brand – Kingfisher.
Spirits
54% market share in the domestic market.
3rd largest player in the world.
15
Source : wikipedia
18. DETAILS
Some of the famous brands of the UB Group
are:
• Bagpiper Whisky
• McDowell's No.1 Whisky
• Director's Special Whisky
• McDowell's No.1 Brandy
• McDowell's Celebration Rum.
19
19. MODIFICATIONS
• IN 2005 , SHAW – WALLACE WAS TAKEN OVER BY THE UB GROUP
• ON 16TH MAY , 2007 UB group ACQUIRES 100% OF WHYTE &
MACKERY FOR 595 MILLION POUNDS
• IN 2005 ,TOOK OVER MILLENNIUM BREWERIES LTD
(formerly known as Inertia Industries Ltd), which owned the two premium
beer brands named Sandpiper and Zingaro
20
24. Kingfisher Airlines
•Kingfisher Airlines started its operations on May 9, 2005
with a fleet of 4 Airbus A320 aircrafts.
•Kingfisher Airlines started operating with a brand new
fleet of 8 Airbus A320 aircraft, 3 Airbus A319-100 aircraft
and 4 ATR-72 aircraft.
•UB holdings Ltd obtained a 26% stake in Air Deccan, a
low cost Indian airline which Mallya later acquired fully
and integrated into his Kingfisher fleet, rebranding it as
Kingfisher Red.
25
25. Kingfisher Airlines
• Based in Bangalore
• Operates 218 flights a day
• The airline currently operates on domestic routes
& International routes.
Main bases are :
• Bengaluru International Airport,
• Chhatrapati Shivaji International
Airport,
• Rajiv Gandhi International Airport
26
26. Kingfisher Airlines
Offers several unique services to its
customers :-
• Personal valet at the airport to assist in baggage
handling and boarding,
• Refreshments and music at the airport.
• Three-course gourmet cuisine.
• Audio and video on-demand accompanied with extra-
wide personalized screens in the aircraft.
• Personal and exclusive lounges with private space.
27
27. Current Scenario
Kingfisher Airlines -> 20.8%
Jet Airways -> 19 %
Indian + Air India -> 18.3%
Indigo -> 15.4 %
Spice Jet -> 12.9%
Others -> 13.6%
Source : bangaloreaviation.com 28
29. UB CITY
• Location - Bangalore, India
• Constructed - 2004-2008
• Floor area - 950,000 sq ft
Four towers namely :-
• The three towers are all named after
aircraft.
• UB Tower(19 Floors),
• Comet(11 Floors), Canberra(17 Floors)
• Concorde(19 Floors)
30
31. MANGLORE CHEMICALS & FERTILIZERS
• Located in Karnataka
• one of the most efficient and profitable
naphtha based urea producers in the country.
• In 1990, the Government of Karnataka had
selected the UB group to take over Mangalore
Chemicals& Fertilizers
32
32. U B GLOBAL
• International Business Division of
the UB Group, in exports of
• Beverage Alcohol
• Processed Foods (fruits)
• Leather Footwear
• Pharmaceutical
• Apparel
33
33. FOOTWEAR
• Export of leather shoes from 1997
and have been vendors of choice for
leading international brands such as
• Bostonian
• Eram
• Esprit, Florsheim
• GEOX, Hush Puppies
• Lloyds and Sioux
34
34. Media
• The UB Group also has a shareholding in Asian Age
Holdings Ltd, the company that owns and manages
daily newspaper. The Asian Age.
NEW INDIA DIGEST
35
36. Cricket
Mallya's flagship firm
UB Group owns the
Royal Challengers
Bangalore team in
the Indian Premier
League. He won this
team in an auction
by paying
US$111.6 million for
the team.
37
38. Football
Kingfisher East Bengal
Football Club is an
Indian football club
based in Kolkata. The
club was originally
known as the East
Bengal Club.
In 1998, the name of the
club was changed from
the East Bengal Club to
the Kingfisher East
Bengal Football Club as
United Breweries obtained
a 50% stake in the club
and renamed it to promote
their Kingfisher beer.
39
39. Formula 1
Mallya with sports(formula 1)
In 2007, Mallya and the Mol
family from The Netherlands
bought the Spyker F1 team for
88 million euros. The team
changed its name to Force
India F1 from the 2008 Season.
Mallya also represents India in
the FIA World Motor Sport
Council, where he has a seat
from 2009 to 2013.
40
42. Political Career
He enteqed politics
in 2000 and supeqseded
Subqamaniam Swamy as
the pqesident of Janata
Paqty, a bqeakaway
faction of the oqiginal
Janata Dal paqty.
43