Integrated Marketing Communications Plan - Vodafone Plc
Developing a marketing plan that addresses market challenges and repositions the brand in the consumer's mind in the UK.
Integrated Marketing Communications Plan - Vodafone Plc
Developing a marketing plan that addresses market challenges and repositions the brand in the consumer's mind in the UK.
The launch of Jio is likely to transform the Indian telecom sector but at the same time put pressure on multiple fronts on the current telecom operator such as Bharti Airtel, Idea & Vodafone. The entrance of the jio has brought a stormy revolution in the Telecom market and Jio has emerged into a brand new world of innovations and up gradation. This article discusses the features of the jio and the edge it would have over its rivals once operational. The objective of this research paper is to find whether the company will become a Star or will remain a question mark.
The launch of Jio is likely to transform the Indian telecom sector but at the same time put pressure on multiple fronts on the current telecom operator such as Bharti Airtel, Idea & Vodafone. The entrance of the jio has brought a stormy revolution in the Telecom market and Jio has emerged into a brand new world of innovations and up gradation. This article discusses the features of the jio and the edge it would have over its rivals once operational. The objective of this research paper is to find whether the company will become a Star or will remain a question mark.
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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2. CONTENT
1. Introduction
2. History (Mergers & Acquisition)
3. List Of CEO’s
4. Organizational Structure
5. Number of Vodafone Employees Worldwide
6. Financial Reporting
7. Trading Block (EU)
8. Subsidiaries
9. Product & Services
3.
4. VODAFONE GROUP PLC is a British
Multinational Telecommunications Company
Headquartered in LONDON
It is the WORLD's 2nd-LARGEST mobile
telecommunications company
5. Vodafone owns and operates networks in “21 COUNTRIES”
and has partner networks in over “40 additional countries.”
Also provides I.T services to corporate clients in over “65
countries”.
The Third-largest of any company listed on the London
Stock Exchange. It has a secondary listing on NASDAQ.
The Name VODAFONE comes from ”VOice DAta FONE”,
chosen by the company to "reflect the provision of voice
and data services over mobile phones"
6.
7. 'Vodafone' brand started in 1982 with the establishment of
'Racal Strategic Radio Ltd‘ subsidiary of Racal Electronics
plc.
1980 Racal Electronics plc vs General Electric Company plc
September 1988 company renamed as Racal Telecom.
8. 16 September 1991 Racal Telecom was demerged from Racal
Electronics as Vodafone Group
29 June 1999 purchase of AirTouch Communications, Inc.
and named as Vodafone Airtouch plc
21 September 1999 merge with Bell Atlantic Corp to
form Verizon Wireless
9. 28 July 2000, the Company reverted to its former
name, Vodafone Group plc.
2001 acquisition of Eircell(largest co. of ireland) acquisition
of J-Phone(Japan's third-largest mobile operator) which
had introduced camera phones first in Japan
17 December 2001 introduced the concept of "Partner
Networks“
28 October 2005 acquisition of a 10 per cent stake in
India's Bharti Enterprises
10. Cont.....
2007 sponsorship deal with the McLaren Formula One
"Vodafone McLaren Mercedes“
21 September 2007, Hutch was rebranded to Vodafone in
India.
3 July 2008, Vodafone agreed to acquire a 70% stake
in Ghana Telecom for $900 million.
11. Cont......
April 2012, acquisition of Cable & Wireless
Worldwide (CWW) for £1.04 billion.
24 June 2013
acquisition of German cable company Kabel Deutschland.
October 2013 began 4G in New Zealand
February 2014 offer to acquire Spain’s largest cable
operator, ONO
12.
13. List of CEO’s
Sir Gerald Whent
• October 1988 – December 1996
Sir Christopher Gent
• January 1997 – July 2003
Arun Sarin
• July 2003 – July 2008
Vittorio Colao
• Since July 2008
21. EU
IT IS A FAMILY OF DEMOCRATRIC EUROPEAN
COUNTRIES.
COMMITED TO WORKING TOGETHER FOR PEACE AND
PROSPERITY.
ITS HISTORICAL ROOTSLIE IN THE SECOND WORLD
WAR.
IDEA OF EUROPEAN INTEGRATION WAS CONCEIVED
TO PREVENT SUCH KILLING AND DESTRUCTION FROM
EVER HAPPENING AGAIN.
22. Member states of the EU:
1) Austria,
2) Belgium,
3) Bulgaria,
4) Cyprus,
5) Czech Republic,
6) Denmark,
7) Estonia,
8) Finland, France,
9) Germany, Greece,
10) Hungary,
11) Ireland,
12) Italy, Latvia,
13) Lithuania,
14) Luxembourg,
15) Malta,
16) Netherlands,
17) Poland,
18) Portugal,
19) Romania,
20)Slovakia,
21) Slovenia,
22)Spain, Sweden,
23)United Kingdom
23. The Euro: Our Currency
The euro is the currency of 13 European Union countries:
Belgium, Germany, Greece, Spain, France, Ireland, Italy,
Luxembourg, the Netherlands, Austria, Portugal, Slovenia
and Finland.
Euro banknotes and coins have been in circulation since 1
January 2002 and are now a part of daily life for 315
million Europeans living in the euro area
The Eurosystem, which consist of the European Central
Bank (ECB) and the national central banks of the 13
countries belonging to the euro area, has the exclusive
right to issue euro banknotes. All decisions on the designs,
the denominations, etc. of the euro banknotes are taken
24.
25.
26.
27.
28. Handsets/ Smartphone's
66 new models released in the 2010 financial year.
A handset offering advanced capabilities including access
to email and the internet.
24% of handset sales in Europe.
All leading brands represented including iPhone in 14
countries.
Launched two tailor-made Vodafone 360 handsets:
Samsung H1 and Samsung M1.
29. Data Devices
Four netbook models with built-in 3G broadband
launched.
Peak download speeds of up to 28.8 Mbps.
13m Smartphone users in Europe, representing 11% of
customers.
First to launch a 21 Mbps USB stick in several markets
in Europe.
30. Voice & messaging services
• Voice services incorporate revenue for national,
international and roaming calls.
• SMS services include text messages as well as multiple
media, such as pictures, music, sound, video and text.
31. Vodafone RED - Best Postpaid - http://youtu.be/tfGWo-
gDt6s
Vodafone Network - http://youtu.be/SdQtLzkt1b4
Vodafone International Roaming -
http://youtu.be/4cDRHfsBPi0
Pay Bills from anywhare - http://youtu.be/mrMl59m7AKs
Vodafone Music - http://youtu.be/LLB-Tj6KQXg
Find a Job - http://youtu.be/aq71EoRz8vk