15. Desk car campaign In England to promote 3G services Vodafone have used these interesting desk cars. This car traveled around London traffic to show Londoners 3G experience in a very surprising way. This is part of there innovative culture…where as in India they have introduced many new services such as chota recharge, caller tune card etc. Their innovative revolves around the customers needs and expectations.
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17. ZOOZOO The innocence and simplicity which exuberated through the ZooZoo was something which everyone looks for in their lives. The ZooZoo’s through their extreme expressions made the consumers relive it. If you are sad, watch ZooZoo; if you are not well, watch ZooZoo, if you feel lonely, watch ZooZoo- this was how ZooZoo crept into the minds and hearts of the consumers. This strategy of Vodafone represent two characteristic of its culture… organizational as well as country’s….. Organizational: giving the people what they have been always looking for in the best possible way, in a way that would leave an impression on there mind. Country's: British are against the animal exploitation thus despite the PUG campaign was a super hit among the Indian consumer and helped the dog itself they dropped it after PETA raised an objection relating the animal exploitation.
18. Vodafone celebrate festivials with its customer Vodafone has been announcing various offers during Diwali festival.. Paint your house Free talk time up to 1lakh For UK customers of Indian origin special rates on Diwali for calling India. On Christmas and other religious celebrations it offers similar options to its customers to show that it is passionate about its customer’s belief and ethnicity It believes in building a brand with passion because prices and technology cannot make much difference these days but the brand always stands out.
19. A different aspect of Vodafone: CHARITY World of difference Till date Vodafone has sponsored more than 700 people to work for charity of there choice for two months. Vodafone charity foundation has presence around 23 nations and have been working very efficiently to provide to the needy people. It also helps various NGOs to promote themselves … during Delhi Half Marathon it provided them free publicity space. It has contribute a lot for Haiti disaster. This is an ongoing mission parallel to it parent organization Vodafone group.
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