Maggi 2-minute noodles is an instant noodle brand produced by Nestle India Ltd. It was first launched in India in 1982 and has since gained a 90% market share in the instant noodles category. Maggi targeted mothers and children by positioning the noodles as a convenient and fun product. Initial strategies included distributing free samples and gifts to promote the brand and establish it in the Indian market.

1. What Brand name that comes to your mind when I say the word “ NOODLES ” ? Presented by: Vishal AgrawaL

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8. Off course its MAGGI 2-Minute noodles !!

9. Introduction of Maggi 2-minutes Noodles :- It’s a Brand of instant Noodle made by Nestle India Ltd. It was found by the Maggi family in Switzerland in the 19 th century. Nestle launched Maggi for the first time in India in the year 1982. The Brand is popular in: - Australia - India - Malaysia - New Zealand - Singapore - South Africa. Nestle wanted to explore the potential for such an Instant food among the Indian market. It took several years and lot of money for Nestle to establish its Noodles brand in India. Now it enjoys around 90% market share in this segment. Over the years Maggi has launched several products under its Brand Name. Eg: maggi ketch-up,pasta.bhuna masala ,instant soups.

10. Initial Strategies of Maggi :- Maggi has faced lot of hurdles in its journey in India. The basic problem the brand faced is the Indian Psyche. The noodles positioned as a 'convenience product', for mothers & as a 'fun' product for children. The noodles' tagline, 'Fast to Cook Good to Eat' was also in keeping with this positioning. it shows the effective Tagline Communication. They promoted the product further by distributing free samples. Giving gifts on return of empty packets, etc.

11. STPD Analysis Segmentation Targeting Positioning Differentiation Age Kids Fast to cook good to eat Taste Eating Habits Youth 2-minute noodles Flavours Lifestyle of urban families Office goers Working Women Health conscious people Taste bhi health bhi Packaging

13. Market Penetration Strategies Advertising strategies: - focusing on kids. New product innovation according to the need of consumers: Veg. Atta Noodles Dal Atta Noodles Cuppa Mania ( Conducting regular market research ) Availability in different packages: 50 gms. 100 gms. 200 gms. family packs (400gms)

14. Strong points: No Brand Ambassador Strong distributing channel Affordable prices High Brand recall / Brand loyalty Innovative flavors for Indian taste buds.