The company was founded in 1982 as a joint venture and was named Vodafone, deriving from its goal of establishing voice and data services over mobile networks. It has grown to be one of the largest mobile operators globally. In India, it began as a partnership between Hutchison Whampoa and Essar Group operating as Hutchison Essar. In 2007, Vodafone Group acquired a majority stake in the business, rebranding it as Vodafone Essar. The company now offers a range of prepaid and postpaid voice and data services across India, targeting various customer segments through differentiated products and pricing. It faces competition from other major mobile operators in India like Airtel but has
Integrated Marketing Communications Plan - Vodafone Plc
Developing a marketing plan that addresses market challenges and repositions the brand in the consumer's mind in the UK.
Marketing Plan
Reposition of the Vodafone brand in the consumer's mind in the UK. Developed a marketing plan to address market challenges and reposition Vodafone in the UK market.
Vodafone strategic management analysis and business analysis vodafone strategy analysis, poster five forces analysis, porter five forces analysis,competitor analysis,swot nalysis,external and internal environment analysis
Integrated Marketing Communications Plan - Vodafone Plc
Developing a marketing plan that addresses market challenges and repositions the brand in the consumer's mind in the UK.
Marketing Plan
Reposition of the Vodafone brand in the consumer's mind in the UK. Developed a marketing plan to address market challenges and reposition Vodafone in the UK market.
Vodafone strategic management analysis and business analysis vodafone strategy analysis, poster five forces analysis, porter five forces analysis,competitor analysis,swot nalysis,external and internal environment analysis
Cognizant Community 2016: Mastering Digital: How to Navigate the Shift to the...Cognizant
ย
For more than a decade, this unique event has provided busy executives with an opportunity to exchange ideas and insights both with each other and with acclaimed subject matter experts on the panoply of topics critical to advancing their business objectives today โ and tomorrow.
Cognizant Community 2016: Mastering Digital: How to Navigate the Shift to the...Cognizant
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For more than a decade, this unique event has provided busy executives with an opportunity to exchange ideas and insights both with each other and with acclaimed subject matter experts on the panoply of topics critical to advancing their business objectives today โ and tomorrow.
The Cognizant Green Brigadiers joined hands to promote a clean environment on-campus and outside in the year 2012. Here's a look at how they did just that.
Strategic Analysis of Airtel Limited in Indian Telecom Sectorrajinderpal_12
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The whole presentation depicts the Strategic Analysis of Airtel Limited in Indian Telecom sector. Here we talk about gradual evolution of Indian Telecom sector and growth of Airtel against its competitor. It also covers the internal value analysis of Airtel - Resource Based View.
It is really informative for anyone interested to know about Airtel and Indian Telecom sector.
Thanks
Rajinder
This is my Team Presentation which we present in our MBA class. Really very knowledgeable experience to came out some amazing information about VODAFONE brand and other Indian telecommunication Brands.
a Vodafone Ghana reputation study me and my colleagues researched and presented in class @ 2015. we have our background, objectives and goals we hope to achieve at the end of the research.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
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Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
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In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
"๐ฉ๐ฌ๐ฎ๐ผ๐ต ๐พ๐ฐ๐ป๐ฏ ๐ป๐ฑ ๐ฐ๐บ ๐ฏ๐จ๐ณ๐ญ ๐ซ๐ถ๐ต๐ฌ"
๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
๐๐ ๐๐จ๐ฆ๐ฌ provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
โญ ๐ ๐๐๐ญ๐ฎ๐ซ๐๐ ๐ฉ๐ซ๐จ๐ฃ๐๐๐ญ๐ฌ:
โข 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
โข SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
โขFreenBecky 1st Fan Meeting in Vietnam
โขCHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
โข WOW K-Music Festival 2023
โข Winner [CROSS] Tour in HCM
โข Super Show 9 in HCM with Super Junior
โข HCMC - Gyeongsangbuk-do Culture and Tourism Festival
โข Korean Vietnam Partnership - Fair with LG
โข Korean President visits Samsung Electronics R&D Center
โข Vietnam Food Expo with Lotte Wellfood
"๐๐ฏ๐๐ซ๐ฒ ๐๐ฏ๐๐ง๐ญ ๐ข๐ฌ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ, ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ. ๐๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ญ๐ก๐๐ญ ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ข๐๐ฌ."
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
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Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.๐คฏ
We will dig deeper into:
1. How to capture video testimonials that convert from your audience ๐ฅ
2. How to leverage your testimonials to boost your sales ๐ฒ
3. How you can capture more CRM data to understand your audience better through video testimonials. ๐
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In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
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This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Putting the SPARK into Virtual Training.pptxCynthia Clay
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This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
2. Establishment The company was founded in 1982 as a joint venture . the name was derived from the newly-found company's goal of establishing both voice (VO) and data (DA) services over a mobile telephone network. Speechmark logo, suggesting conversation In terms of customers, therefore, only China Mobile is larger.
3. Hutchison Essar Established - 1994 an Essar group and Hutchison Whampoa undertaking, acquiring the cellular mobile licence for Mumbai has a nationwide market share of 16.4pc the fourth-largest Indian operator. 'Most Respected Telecom Companyโ 'Best Mobile Service in the country' 'Most Creative and Most Effective Advertiser of the Year'.
4. Vodafone Essar Vodafone Essar, previously Hutchison Essar is a cellular operator in India that covers 23 telecom circles in India. Despite the official name being Vodafone Essar, its products are simply branded Vodafone. It offers both prepaid and postpaid GSMcellular phone coverage throughout India with good presence in the metros.
5. Sashi and Ravi Ruia, the Indian brothers behind the Essar conglomerate. The Essar Group is a diversified business corporation with a balanced portfolio of assets in the manufacturing and services sectors of Steel, Energy, Power, Communications, Shipping Ports & Logistics, Projects. Essar employs more than 50,000 people across offices in Asia, Africa, Europe and the Americas.
6. VODAFONE TAKEOVER Vodafone(Briton) A Foreign company HTIL(Whampoa group of Li-Ka Shing.Hong Kong A foreign company Takes over 67% Essor group Hutchison Essor Indian Company Asim Ghosh-12% A.Singh and other companies (Minority)
7. CEO s AsimGhosh 61, will retire after leading the company for 10 years. He will continue as a non-executive member on the board of Vodafone Essar, the company said. Ghosh was managing director of Hutchison Max Telecom Pvt. Ltd, an operating company of Hutchison Telecommunications International Ltd, since 1998. Marten Pieters was earlier chief executive of Celtel International BV, a mobile-phone operator in several African countries, and currently a director on the board of Luxembourg-based Millicom International Cellular SA.
8. Services Tunes & Downloads Entertainment Devotional Sports News & Updates Call Management Services Finance Travel Mail, messaging & more Dial in Services Bill Info
10. PEST Analysis : A Environmental Scanning Political : Governmental and legal issues affecting how the company operates Regulation Infrastructure Banning of phone use in certain circumstances Health issues
16. STP Analysis Segmentation : income Age Service usage Life of service Geographical condition Nature of customer Institutional Sole
17. Targeting Vodafone is adopting multi-segment approach .they are offering a series of differentiated products to their respective markets. Home calling cards for the families of those professional who use to work abroad. Rs. 10 recharge for small user. Cheap SMS facility for youth Facilities for circle users.
18. Positioning : โwhere you go the network follows you โ Hutch , as a brand, always tried to connect with consumers in simple, honest and real manner, while vodafone is more young and fun brand. So consumer will see a shift reflecting a more vibrant brand. The โpugโ and actor Irfan Khan will be retained for the brand position. They are talking about the exclusivity of the network and the service they are offering to the customer.
19. Market Strategy of Vodafone Our strategic objective is - Innovate and deliver on customerโs total communications needs. Vodafone too, needed to educate consumers about cellular telephony:- -Can I call std? -Can I use my phone in a lift? -what is airtime?
20. Commercial Strategy of Vodafone Rebranding -Stores -Mass media coverage Innovative distribution to reach the customer -Exclusive shops -Hub and spoke -Associate distributions Customer service -Shops and call centers -Vans -Help desks
21. 4 Ps Product: A product with many different features provides customers with opportunities to chat, play games, send and receive pictures, change ring tones, receive information about travel and sporting events, obtain billing information and soon view video clips and send video messages. ย Vodafone live! provides on-the-move information services. ย
22. Place: Vodafone UK operates over 300 of its own stores. It also sells through independent retailers e.g. Carphone Warehouse. Customers are able to see and handle products they are considering buying. People are on hand to ensure customersโ needs are matched with the right product and to explain the different options available.
23. Price: Vodafone wants to make its services accessible to as many people as possible: from the young, through apprentices and high powered business executives, to the more mature users. It offers various pricing structures to suit different customer groups. Monthly price plans are available as well as prepay options. Phone users can top up their phone on line. Vodafone UK gives NECTAR reward points for every ยฃ1 spent on calls, text messages, picture messages and ring tones.
24. Prmotion Vodafone works with icons such as Zoozoos & Pug to communicate its brandvalues. Above the line Advertising on TV, on billboards, in magazines and in other media outlets reaches large audiences and spreads the brand image and the message very effectively. This is known as above the line promotion. Below the line Stores have special offers, promotions and point of sale posters to attract those inside the stores to buy. Vodafone's stores, its products and its staff all project the brand image. Vodafone actively develops good public relations by sending press releases to national newspapers and magazines to explain new products and ideas.
26. Competitive Analysis (Positioning Strategy Airtel is focused on functionally and efficiency. Airtel choose to use music, which is not nearly as effective. Vodafone has veered towards warmth and emotions. Vodafone used the powerful visual imagery of a dog.
27. Competitive Analysis (Target Audience) They are targeting middle class person as their target audience. It can be justified by their product like chota recharge. A group or class of persons enjoying superior intellectual or social or economic status Up market professionals
29. The Vodafone main principles: Vision for the future Interest in the customer Staff orientated Results driven
30. Interest in the customer: Vodafone customers have chosen to trust the group. In return, Vodafone must understand their needs and delight them with the services provided. Vodafone values customers above everything else and aspires to make their lives richer, more fulfilled and more connected. Vodafone must always listen and respond to each of its customers. Vodafone will deliver greater quality and more value, faster than anyone else.
31. Staff orientated: Outstanding people working together make Vodafone exceptionally successful. Vodafone seek to attract, develop, and reward outstanding individuals. Vodafone staff enjoy what they do. Vodafone believe in the power of its teams. Results driven: Vodafone is action-oriented and driven by a desire to be the best. Vodafone is committed to be the best in all they do. Vodafone staff play their part in delivering results. Vodafone seek speed, flexibility and efficiency in all that it does.
34. Future Trends Convergence of technologies & the ability of private players to offer it to the market faster than the incumbent operator. โThe telecom industry in 2012 will be very different from the one we know today. Developing strong partnership skills, focusing on customer user groups, embracing Internet services and starting to talk the language of Web 2.0 will enable the carriers to thrive well into the future,"