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•    Vodafone Group is
    telecommunications Company
    Headquartered In London. Un

• It is the World's Largest Mobile
  Telecommunications Company
  Measured By Revenues And The
  World's SECOND LARGEST
  Measured By Subscribers.

• It is successfully Operating In
  Over 30 Countries And Has
  Partner Networks In Over 40
  Additional Countries .
Founded        1984

HEADQUARTERS   LONDON , U.K.

Area served    Worldwide

Key people     GERARD KLIESTERLEE(Chairman)
               VITTORIO COLLAO (CEO)

Products       Mobile Telephony, Internet
               Services, Digital Television

Revenue        $ 45.88 billion (2011)
• Vodafone was launched
  officially on 21st
  September 2007.

• Vodafone Acquires A
  67% Stake In
  Hutchison Essar For
  $10.7 Billion.

• Than on hutch was
  rebranded as Vodafone.
3.19%   1.43%     0.64% 0.41% 0.37%            0.17%
                   0.82%            0.16%              Bharti Airtel
                                                       Reliance
         6.83%
                                                       Vodafone
                                 19.89%
                                                       Idea
                                                       BSNL
         10.29%                                        Tata
                                                       Aircel
                                      16.87%           Uninor
        11.08%
                                                       Sistema
                                                       Videocon
                 11.20%                                MTNL
                             16.66%                    Stel
Bharti
                     Reliance   Airtel
              Idea

       BSNL

TATA
Prepaid cellphone connection

Prepaid recharge card

Top – ups

Vodafone postpaid
Vodafone PCO

Vodafone handy phone

World calling cards

I-Phone 3G

Magic box handset
Tunes And Downloads

Entertainment

Sports

News and updates

Travel
Internet

Messaging

Astrology

Mobile Money Transfer

Miscellaneous
• Provide different
  features like
  chat, ringtones, s
  end and receive
  messages, video
  call, travel, games
  etc.
• Vodafone UK
  operates over 300
  of its own stores.

• It also sells through
  independent
  retailers e.g.
  Carphone
  Warehouse.
• Offers various pricing
  structures to suit
  different customer
  groups.

• Monthly price plans are
  available .

• Phone users can top up
  their phone on line.
• Explain new
  products and ideas
  in newspapers and
  magazines.

• Advertising on
  T.V., billboards, etc.
• Income

• Age

• Service usage

• Life of service

• Geographical condition

• Nature of customer
• Home calling cards
  for the families of
  those professionals
  who use to work
  abroad.

• Rs. 10 recharge for
  small user.

• Cheap SMS facility
  for youth
• Vodafone is more
  young and fun brand.

• Zoozoo and parrot will
  be retained for the
  brand position.

• They talk about the
  exclusivity of the
  network and the
  service they are
  offering to the
  customer.
• Vodafone
  sponsored the
  international
  Test Series in
  Australia over
  the summer.

• Michael Clarke
  was chosen as a
  brand
  ambassador of
  Vodafone.
• UEFA and Vodafone
  entered into a
  contract in 2007.

• Italian and British
  fans got a chance to
  win tickets to see
  match.

• Campaign ran for 5
  weeks.
• Vodafone McLaren
  Mercedes team is
  competing in the
  2011 Formula 1
  World
  Championship with
  drivers Lewis
  Hamilton, Jenson
  Button, Pedro de la
  Rosa and Gary
  Paffett .
• Vodafone and Bigg
  Boss entered into a
  contract in 2008
  (Bigg Boss season
  2).

• Customer gets a
  chance to ask a
  question to his
  favorite
  contestant.
• Vodafone has signed deal
  with Indian Premier
  League for 5 years till
  2012 amounting to $25
  million.

• Customers will be able to
  order tickets for IPL
  matches.

• Customer can also
  participate in the „Predict
  the Man of the Match‟
  contest.
• A free pre-paid Vodafone
  connection with six months
  validity.

• Rs 50 worth of talk time
  free.

• Two Bonus cards with very
  low call rates.

•   A two-year replacement
    warranty.
• Vodafone has launched
  a new 3G Android
  phone in India at an
  attractive price of Rs
  4,995. The new
  Vodafone Smart is
  powered by
  Qualcomm's
  Snapdragon S1
  processor and Android
  2.2.1 operating system.
• Vodafone chose the Indian Premier
  League 2 (IPL-2) as a platform to launch
  Zoozoo.

• Vodafone extensively promoted these
  characters on social networking sites.

• Vodafone has also announced to launch
  the Zoozoo goodies like zoozoo
  toys, zoozoo mugs, zoozoo
  keychains, zoozoo t-shirts, etc.
• Zoozoo took break.

• Introducing new
  Ultra-Pocket Sized
  Tariff at just Rs 4.
• Unpredictable
  loss of signal.

• People are unable
  to connect to the
  “My account” on
  the website .
• Improve auto roam
  coverage in
  India, South
  Africa, Thailand, Chi
  na, Japan and U.S.A.

• Improve coverage by
  creating a facility
  exchanging messages
  where coverage is
  weak.
Vodafone

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Vodafone

  • 1.
  • 2. Vodafone Group is telecommunications Company Headquartered In London. Un • It is the World's Largest Mobile Telecommunications Company Measured By Revenues And The World's SECOND LARGEST Measured By Subscribers. • It is successfully Operating In Over 30 Countries And Has Partner Networks In Over 40 Additional Countries .
  • 3. Founded 1984 HEADQUARTERS LONDON , U.K. Area served Worldwide Key people GERARD KLIESTERLEE(Chairman) VITTORIO COLLAO (CEO) Products Mobile Telephony, Internet Services, Digital Television Revenue $ 45.88 billion (2011)
  • 4. • Vodafone was launched officially on 21st September 2007. • Vodafone Acquires A 67% Stake In Hutchison Essar For $10.7 Billion. • Than on hutch was rebranded as Vodafone.
  • 5.
  • 6. 3.19% 1.43% 0.64% 0.41% 0.37% 0.17% 0.82% 0.16% Bharti Airtel Reliance 6.83% Vodafone 19.89% Idea BSNL 10.29% Tata Aircel 16.87% Uninor 11.08% Sistema Videocon 11.20% MTNL 16.66% Stel
  • 7. Bharti Reliance Airtel Idea BSNL TATA
  • 8. Prepaid cellphone connection Prepaid recharge card Top – ups Vodafone postpaid
  • 9. Vodafone PCO Vodafone handy phone World calling cards I-Phone 3G Magic box handset
  • 12.
  • 13.
  • 14. • Provide different features like chat, ringtones, s end and receive messages, video call, travel, games etc.
  • 15. • Vodafone UK operates over 300 of its own stores. • It also sells through independent retailers e.g. Carphone Warehouse.
  • 16. • Offers various pricing structures to suit different customer groups. • Monthly price plans are available . • Phone users can top up their phone on line.
  • 17. • Explain new products and ideas in newspapers and magazines. • Advertising on T.V., billboards, etc.
  • 18.
  • 19. • Income • Age • Service usage • Life of service • Geographical condition • Nature of customer
  • 20. • Home calling cards for the families of those professionals who use to work abroad. • Rs. 10 recharge for small user. • Cheap SMS facility for youth
  • 21. • Vodafone is more young and fun brand. • Zoozoo and parrot will be retained for the brand position. • They talk about the exclusivity of the network and the service they are offering to the customer.
  • 22.
  • 23. • Vodafone sponsored the international Test Series in Australia over the summer. • Michael Clarke was chosen as a brand ambassador of Vodafone.
  • 24. • UEFA and Vodafone entered into a contract in 2007. • Italian and British fans got a chance to win tickets to see match. • Campaign ran for 5 weeks.
  • 25. • Vodafone McLaren Mercedes team is competing in the 2011 Formula 1 World Championship with drivers Lewis Hamilton, Jenson Button, Pedro de la Rosa and Gary Paffett .
  • 26.
  • 27. • Vodafone and Bigg Boss entered into a contract in 2008 (Bigg Boss season 2). • Customer gets a chance to ask a question to his favorite contestant.
  • 28. • Vodafone has signed deal with Indian Premier League for 5 years till 2012 amounting to $25 million. • Customers will be able to order tickets for IPL matches. • Customer can also participate in the „Predict the Man of the Match‟ contest.
  • 29.
  • 30.
  • 31. • A free pre-paid Vodafone connection with six months validity. • Rs 50 worth of talk time free. • Two Bonus cards with very low call rates. • A two-year replacement warranty.
  • 32. • Vodafone has launched a new 3G Android phone in India at an attractive price of Rs 4,995. The new Vodafone Smart is powered by Qualcomm's Snapdragon S1 processor and Android 2.2.1 operating system.
  • 33.
  • 34.
  • 35.
  • 36. • Vodafone chose the Indian Premier League 2 (IPL-2) as a platform to launch Zoozoo. • Vodafone extensively promoted these characters on social networking sites. • Vodafone has also announced to launch the Zoozoo goodies like zoozoo toys, zoozoo mugs, zoozoo keychains, zoozoo t-shirts, etc.
  • 37.
  • 38. • Zoozoo took break. • Introducing new Ultra-Pocket Sized Tariff at just Rs 4.
  • 39. • Unpredictable loss of signal. • People are unable to connect to the “My account” on the website .
  • 40. • Improve auto roam coverage in India, South Africa, Thailand, Chi na, Japan and U.S.A. • Improve coverage by creating a facility exchanging messages where coverage is weak.