Vodafone Group is the world's largest mobile telecommunications company measured by revenues and the second largest measured by subscribers. It operates in over 30 countries and has partner networks in over 40 additional countries. Some key facts are that it is headquartered in London, was founded in 1984, and had revenues of $45.88 billion in 2011. It has acquired other operators to expand its operations, such as acquiring a 67% stake in Hutchison Essar in India in 2007.

2. • Vodafone Group is
telecommunications Company
Headquartered In London. Un
• It is the World's Largest Mobile
Telecommunications Company
Measured By Revenues And The
World's SECOND LARGEST
Measured By Subscribers.
• It is successfully Operating In
Over 30 Countries And Has
Partner Networks In Over 40
Additional Countries .

3. Founded 1984
HEADQUARTERS LONDON , U.K.
Area served Worldwide
Key people GERARD KLIESTERLEE(Chairman)
VITTORIO COLLAO (CEO)
Products Mobile Telephony, Internet
Services, Digital Television
Revenue $ 45.88 billion (2011)

4. • Vodafone was launched
officially on 21st
September 2007.
• Vodafone Acquires A
67% Stake In
Hutchison Essar For
$10.7 Billion.
• Than on hutch was
rebranded as Vodafone.

6. 3.19% 1.43% 0.64% 0.41% 0.37% 0.17%
0.82% 0.16% Bharti Airtel
Reliance
6.83%
Vodafone
19.89%
Idea
BSNL
10.29% Tata
Aircel
16.87% Uninor
11.08%
Sistema
Videocon
11.20% MTNL
16.66% Stel

7. Bharti
Reliance Airtel
Idea
BSNL
TATA

8. Prepaid cellphone connection
Prepaid recharge card
Top – ups
Vodafone postpaid

9. Vodafone PCO
Vodafone handy phone
World calling cards
I-Phone 3G
Magic box handset

10. Tunes And Downloads
Entertainment
Sports
News and updates
Travel

11. Internet
Messaging
Astrology
Mobile Money Transfer
Miscellaneous

14. • Provide different
features like
chat, ringtones, s
end and receive
messages, video
call, travel, games
etc.

15. • Vodafone UK
operates over 300
of its own stores.
• It also sells through
independent
retailers e.g.
Carphone
Warehouse.

16. • Offers various pricing
structures to suit
different customer
groups.
• Monthly price plans are
available .
• Phone users can top up
their phone on line.

17. • Explain new
products and ideas
in newspapers and
magazines.
• Advertising on
T.V., billboards, etc.

19. • Income
• Age
• Service usage
• Life of service
• Geographical condition
• Nature of customer

20. • Home calling cards
for the families of
those professionals
who use to work
abroad.
• Rs. 10 recharge for
small user.
• Cheap SMS facility
for youth

21. • Vodafone is more
young and fun brand.
• Zoozoo and parrot will
be retained for the
brand position.
• They talk about the
exclusivity of the
network and the
service they are
offering to the
customer.

23. • Vodafone
sponsored the
international
Test Series in
Australia over
the summer.
• Michael Clarke
was chosen as a
brand
ambassador of
Vodafone.

24. • UEFA and Vodafone
entered into a
contract in 2007.
• Italian and British
fans got a chance to
win tickets to see
match.
• Campaign ran for 5
weeks.

25. • Vodafone McLaren
Mercedes team is
competing in the
2011 Formula 1
World
Championship with
drivers Lewis
Hamilton, Jenson
Button, Pedro de la
Rosa and Gary
Paffett .

27. • Vodafone and Bigg
Boss entered into a
contract in 2008
(Bigg Boss season
2).
• Customer gets a
chance to ask a
question to his
favorite
contestant.

28. • Vodafone has signed deal
with Indian Premier
League for 5 years till
2012 amounting to $25
million.
• Customers will be able to
order tickets for IPL
matches.
• Customer can also
participate in the „Predict
the Man of the Match‟
contest.

31. • A free pre-paid Vodafone
connection with six months
validity.
• Rs 50 worth of talk time
free.
• Two Bonus cards with very
low call rates.
• A two-year replacement
warranty.

32. • Vodafone has launched
a new 3G Android
phone in India at an
attractive price of Rs
4,995. The new
Vodafone Smart is
powered by
Qualcomm's
Snapdragon S1
processor and Android
2.2.1 operating system.

36. • Vodafone chose the Indian Premier
League 2 (IPL-2) as a platform to launch
Zoozoo.
• Vodafone extensively promoted these
characters on social networking sites.
• Vodafone has also announced to launch
the Zoozoo goodies like zoozoo
toys, zoozoo mugs, zoozoo
keychains, zoozoo t-shirts, etc.

38. • Zoozoo took break.
• Introducing new
Ultra-Pocket Sized
Tariff at just Rs 4.

39. • Unpredictable
loss of signal.
• People are unable
to connect to the
“My account” on
the website .

40. • Improve auto roam
coverage in
India, South
Africa, Thailand, Chi
na, Japan and U.S.A.
• Improve coverage by
creating a facility
exchanging messages
where coverage is
weak.