i-Pod

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Consumer Behaviour

Devices & Hardware

Consumer Behavior and Branding ,[object Object]

Pratik Gandhi,[object Object]

Apple ,[object Object]

Well known Electronic Company in the World

Market Leader in the Product Category of portable Music Players,[object Object]

Apple iPod ,[object Object]

iPod: Classic, Touch, Nano, Mini and Shuffle

iTunes is a software can be used to transfer music.,[object Object]

Role Of Individual Factors 1. Perception 2. Learning and Memory 3. Motivation and Values 4. Personality and Lifestyles 5. Attitudes ,[object Object], (A Consumer’s Perspective)

Target Market ,[object Object]

Transition towards a necessity

Ease of use, Stylish looks attracted people of all demographics.,[object Object]

Music on the go

Luxury accessories created to compliment iPod,[object Object]

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i-Pod

1.

2.

3.

4. Well known Electronic Company in the World

5.

6.

7. iPod: Classic, Touch, Nano, Mini and Shuffle

8.

9.

10.

11. Transition towards a necessity

12.

13. Music on the go

14.

15.

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17. Rewards and Punishments

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19. iPod has created a niche of its own, and formed a community which includes all iPod owners sharing music files, podcasts, videos

20.

21. Apple should concentrate more on emotional appeal of the consumers. - Accessories

22.

Editor's Notes

iPod has two major archetypes that is Queen Being and Actress. Queen being has the characteristics of relaxing, comforting, and sociable which are similar to that of iPod that is it helps relaxing, comforting, and is very sociable device. Actress has traits of glamorous, dramatic, and involved and similarly users of iPod are highly involved with the product, and consider it a trend setter.