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Vodafone is the largest mobile telecommunications network company in the world. It has equity interests in 25 countries and partner networks in 42 additional countries. Vodafone acquired Hutchison Telecommunication Ltd in 2007, migrating the Hutch brand to Vodafone and renaming it Vodafone Essar in India. Vodafone Essar's advertising is handled by Ogilvy & Mather India, who increased outdoor ad spending by 100% after the acquisition to announce the name change with a budget of Rs 320 crore. Vodafone Essar has blanketed Madurai with outdoor and indoor ads in streets, shops, airports, bus stops, buildings, and more. Recommend
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- 1. Advertising and SalesPromotion Vodafone Advertising Strategy Presented by Jaaz
- 2. Introduction - VodafoneIt is the largest mobile telecommunications network company in the world by turnover and has a market value of about £75 billion (June 2008). Vodafone currently has equity interests in 25 countries and Partner Networks (networks in which it has no equity stake) in a further 42 countries. The name Vodafone comes from Vo ice da ta fone , chosen by the company to "reflect the provision of voice and data services over mobile phones.
- 3. Orange ..pink andnow red !!..Hutch is now Dead !!!
- 4. Orange ..pink andnow red !!..Hutch is now Dead !!!
- 5. Acquisition of Hutch UK-based Vodafone’s acquisition of Hong Kong-based Hutchison Telecommunication Ltd’s. Hutch’s migration to the Vodafone brand was completed on 19-sep-2007 and renamed Vodafone Essar. Vodafone paid Hutch around 10 billion USD Vodafone Essar in India is a subsidiary of Vodafone Group Plc.
- 6. Advertising strategies ofVodafone Essar Ogilvy & Mather India the Ad Agency for Vodafone Essar. Vodafone Essar is Still Following the same Strategies which was already followed by Hutch. The agency, which manages Hutch’s outdoor campaigns, says the mobile phone company usually spent half of its ad budget on outdoors and the new campaign to be released by the month-end will see a 100% increase in outdoor spends as against last year. To announce the name change, the company has earmarked an advertising budget of Rs 320 crore
- 7. Now into Madurai– The Real Picture Vodafone have Covered All Over the Madurai with their Ads in the Outdoor and other indoor Campaigns The Following are the Covered places which includes Outdoor and Indoor Streets Over and inside the Shops Inside airports Bus Stops Bus Stands Railway Stations Buildings Hoardings Street Lights Hoardings
- 8. Ad Pictures inMadurai
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- 24. Recommendations VodafoneAds can placed In Traffic Signals to Engage the Customer in the waiting Time In Bus Stand and Railway stations to Engage the Customer still the get on their Work As Paintings at the back of a building as Others do As Decorative Designs to the Shops which influences Customer more.
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