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<ul><li>Vodafone Group Plc is the world's leading mobile telecommunications  </li></ul><ul><li>company, with a significant...
<ul><li>Vodafone Essar is the Indian subsidiary of Vodafone Group </li></ul><ul><li>The company has operations across the ...
Indian Telecom Market <ul><li>Fastest Growing Telecom Market in the world with 16.7 million new additions a month. </li></...
Vodafone  Business Strategy
Porter’s  Generic  Strategy
Five Forces Analysis HIGH
HIGH <ul><li>Lack of differentiation among Service Providers </li></ul><ul><li>Cut throat Competition </li></ul><ul><li>Lo...
LOW Five Forces Analysis
Five Forces Analysis <ul><li>Landline </li></ul><ul><li>CDMA </li></ul><ul><li>Video Conferencing </li></ul><ul><li>VOIP -...
<ul><li>Huge License Fees to be paid upfront & High gestation period </li></ul><ul><li>Entry of MVNOs & WiMAX operators </...
PEST Analysis – Political  <ul><li>74% FDI Investment </li></ul><ul><li>Lack of Transparency in Spectrum & License Allocat...
<ul><li>GDP growth rate -  Averaged around 7.9 % from 2002-2008 </li></ul><ul><li>Rising Tele-density – Target of 45% by 2...
<ul><li>Demand for VAS & Broadband services  </li></ul><ul><li>among Youth </li></ul><ul><li>28 % Urban Population </li></...
<ul><li>CDMA – Already there are big players in this segment Reliance , Tata  </li></ul><ul><li>3G – Value added services ...
Current Strategy  <ul><li>Increase  exposure in emerging markets. </li></ul><ul><li>Drive operational performance through ...
Positive outcomes <ul><li>Earned credentials -  </li></ul><ul><li>- Most Respected Telecom Company. </li></ul><ul><li>- Be...
GAPS in Current Strategy  <ul><li>Tapping potential of semi –urban markets. </li></ul><ul><li>Tackling threat of churn of ...
Future Growth Drivers   <ul><li>Rural telephony  </li></ul><ul><li>Infrastructure sharing </li></ul><ul><li>Managed servic...
Recommendations for Future  <ul><li>Tapping  rural markets </li></ul><ul><li>Preparing for the introduction of 3G. </li></...
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Vodafone Strategy

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Vodafone Strategy

  1. 2. <ul><li>Vodafone Group Plc is the world's leading mobile telecommunications </li></ul><ul><li>company, with a significant presence in Europe, the Middle East, Africa, </li></ul><ul><li>Asia Pacific and the United States through the Company's subsidiary </li></ul><ul><li>undertakings, joint ventures, associated undertakings and investments. </li></ul><ul><li>Company has a total market capitalisation of approximately £71.2 billion </li></ul><ul><li>at 12 November 2009. </li></ul><ul><li>Vodafone currently has equity interests in 31 countries across </li></ul><ul><li>five continents and around 40 partner networks worldwide </li></ul>Overview
  2. 3. <ul><li>Vodafone Essar is the Indian subsidiary of Vodafone Group </li></ul><ul><li>The company has operations across the country with over </li></ul><ul><li>85.82 million customers. </li></ul>Overview
  3. 4. Indian Telecom Market <ul><li>Fastest Growing Telecom Market in the world with 16.7 million new additions a month. </li></ul><ul><li>In 2008-09, Rural India has outpaced Urban India in Mobile growth rate </li></ul><ul><li>Second Largest Telecom Market (Oct’09) </li></ul><ul><ul><li>Lowest tariff charges in the world </li></ul></ul><ul><ul><li>Wireless Subscribers – 525 Mn </li></ul></ul><ul><ul><li>Wireline Subscribers – 37Mn </li></ul></ul><ul><ul><li>Teledensity – 44.8% </li></ul></ul><ul><li>23 Circles - 4 Categories ( Metro, A, B & C) </li></ul>
  4. 5. Vodafone Business Strategy
  5. 6. Porter’s Generic Strategy
  6. 7. Five Forces Analysis HIGH
  7. 8. HIGH <ul><li>Lack of differentiation among Service Providers </li></ul><ul><li>Cut throat Competition </li></ul><ul><li>Low Switching Costs </li></ul><ul><li>Number Portability will have negative impact </li></ul><ul><li>Businesses & Consumers </li></ul>Five Forces Analysis
  8. 9. LOW Five Forces Analysis
  9. 10. Five Forces Analysis <ul><li>Landline </li></ul><ul><li>CDMA </li></ul><ul><li>Video Conferencing </li></ul><ul><li>VOIP - Skype, Gtalk, Yahoo Messenger </li></ul><ul><li>e-Mail & Social Networking Websites </li></ul>BROADBAND SERVICES DIMINISHING MARKET HIGH
  10. 11. <ul><li>Huge License Fees to be paid upfront & High gestation period </li></ul><ul><li>Entry of MVNOs & WiMAX operators </li></ul><ul><li>Spectrum Availability & Regulatory Issues </li></ul><ul><li>Infrastructure Setup Cost - High </li></ul><ul><li>Rapidly changing technology </li></ul>LOW Five Forces Analysis
  11. 12. PEST Analysis – Political <ul><li>74% FDI Investment </li></ul><ul><li>Lack of Transparency in Spectrum & License Allocation </li></ul><ul><li>3G Policy & MNP still Pending </li></ul>
  12. 13. <ul><li>GDP growth rate - Averaged around 7.9 % from 2002-2008 </li></ul><ul><li>Rising Tele-density – Target of 45% by 2010 </li></ul><ul><li>Growing per capita income/disposable Income (Rs 12000 in 2002 to </li></ul><ul><li>Rs 33000 in 2008) </li></ul><ul><li>Falling Handset Prices </li></ul><ul><li>Moderate inflation levels which were prevalent during the past 7 </li></ul><ul><li>years – around 5-6% </li></ul>PEST Analysis – Economic
  13. 14. <ul><li>Demand for VAS & Broadband services </li></ul><ul><li>among Youth </li></ul><ul><li>28 % Urban Population </li></ul><ul><li>Rapid Urbanization </li></ul><ul><li>Rising Income level </li></ul>PEST Analysis – Social
  14. 15. <ul><li>CDMA – Already there are big players in this segment Reliance , Tata </li></ul><ul><li>3G – Value added services potential still to be tapped fully </li></ul><ul><li>2G/3G – GSM Currently commands 70% of mobile subscribers in India </li></ul>PEST Analysis – Technology
  15. 16. Current Strategy <ul><li>Increase exposure in emerging markets. </li></ul><ul><li>Drive operational performance through value enhancement & </li></ul><ul><li>cost reducion. </li></ul><ul><li>Innovate and deliver on customers’ total communications needs. </li></ul><ul><li>Actively manage portfolio to maximise returns. </li></ul><ul><li>Strategic tie-ups & Alliances. </li></ul>
  16. 17. Positive outcomes <ul><li>Earned credentials - </li></ul><ul><li>- Most Respected Telecom Company. </li></ul><ul><li>- Best Mobile Service in the country </li></ul><ul><li>- Most Creative and Most Effective Advertiser of the Year. </li></ul><ul><li>Responsiveness towards newer market challenges </li></ul><ul><li>- Docomo per second billing. </li></ul>
  17. 18. GAPS in Current Strategy <ul><li>Tapping potential of semi –urban markets. </li></ul><ul><li>Tackling threat of churn of profitable customers </li></ul><ul><li>shifting to new entrants with Mobile number Portability. </li></ul>
  18. 19. Future Growth Drivers <ul><li>Rural telephony </li></ul><ul><li>Infrastructure sharing </li></ul><ul><li>Managed services </li></ul><ul><li>Enterprise telecom </li></ul>
  19. 20. Recommendations for Future <ul><li>Tapping rural markets </li></ul><ul><li>Preparing for the introduction of 3G. </li></ul><ul><li>Increase GPRS subscriber base – Marketing, Cross –selling etc </li></ul><ul><li>Diversifying in Broadband services, DTH , Voice over internet </li></ul><ul><li>protocol (VOIP) </li></ul><ul><li>Provide services to allot IMEI number to unregistered mobile phones. </li></ul><ul><li>Concentrate more on Value Added Services. </li></ul><ul><li>Launch location based services (LBS) </li></ul>
  20. 21. Thank You

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