This document presents a summer internship project on marketing research and strategies for Vodafone's internet lease line and toll free services. The project involved analyzing customer responses to and awareness of these services in Varanasi, India. Research methods included surveys and interviews with 35 corporate customers. Key findings were that most customers were unaware of these services but those using them found them beneficial. Recommendations included more extensive marketing to increase awareness and attractiveness of the services. The conclusion was that Vodafone has created a good image for these services but could further improve marketing communications to reach more customers.
Vodafone strategic management analysis and business analysis vodafone strategy analysis, poster five forces analysis, porter five forces analysis,competitor analysis,swot nalysis,external and internal environment analysis
Vodafone strategic management analysis and business analysis vodafone strategy analysis, poster five forces analysis, porter five forces analysis,competitor analysis,swot nalysis,external and internal environment analysis
Multi-Protocol Label Switching has become by far one of the most important Internet technologies of the last 15 years. From humble beginnings back in 1996-97, it is literally the defacto standard in a large majority of service provider networks today. This presentation, delivered to executives at MTNL, Mumbai (a large regional carrier in India), explains the key operational principles behind MPLS, and its significant applications.
This is my mini project on bandwidth. Its the best i could do and if theres any enquires on my powerpoint slide show, please let me know lol :)
thankyou.
Internet Leased Line
An internet leased line is a premium internet connectivity product, delivered over fiber or wi-fi, which is dedicated fully duplex and provides uncontended, symmetrical speed Internet. With Internet becoming critical in today's business environment, the need for quality Internet connectivity is on the rise. With price difference between Broadband & Internet leased line was almost 4 times till an year ago Internet Leased Line was used by only corporate's & large organisations With the higher bandwidth availability with service providers in India & the rise in demand for Internet Leased Line among consumers saw drastic price cuts over the year bridging the gap between Internet Leased Line & Broadband making every business considering Internet Leased Line for their Internet connectivity.
Leading the pack of Service providers providing Internet Leased Line is tier one provider with over 50% market share due to its quick response, reachability & competitive pricing.
* Unparalleled Service Level Guarantee
* Easy scalability
* Premium Service dedicated to an individual customer
* 24 x 7 Dedicated Internet access
* 24 x 7 Networks Monitoring Service and Technical Helpdesk
The telecommunications sector comprises companies that make communication possible on a global scale whether through the phone or Internet. These companies created the infrastructure that allows data to be sent anywhere in the world. The largest companies in the sector are wireless operators, satellite companies, cable companies and Internet service providers.
Indosat Ooredoo (formerly Indosat) is one of Indonesia's largest telecommunication networks and services provider.[3]
Indosat offers (prepaid and postpaid) mobile phone services (Mentari, IM3 and Matrix), fixed voice services (including International Direct Dialing (IDD)), fixed wireless and fixed telephone services.[3][4] The company also provides Multimedia, Internet & Data Communication Services (MIDI).[4]
As of 2012 the company holds around 21 percent of market share. It has around 50 million cellular subscribers.[3] An Indonesian investment website stated that the company has lost a couple of percentage points in terms of market share on the mobile phone market in Indonesia in recent years.
Similar to Sip ppt on vodafone on internet lease line and tollfree (20)
Sip ppt on vodafone on internet lease line and tollfree
1.
2. SUMMER INTERNSHIP PROJECT PRESENTATION
ON
MARKETING RESEARCH AND STRATEGIES OF
INTERNET LEASELINE AND TOLL FREE SEVICES
OF VODAFONE
INDUSTRY GUIDE- BY- SHASHI BHUSHAN
MR DHEERAJ SINGH MBA (MARKETING)
EXECUTIVE-SME DEPARTMENT OF BUSINESS ADMINISTRATION
VODAFONE DIGILINK LTD LUCKNOW UNIVERSITY
3.
4. VODAFONE COMPANY PROFILE
• Vodafone India(2011), formerly Vodafone
Essar(2007) and Hutchison Essar(1994-2007)
• second largest mobile network operator India
in after Airtel.
• It has approximately 146.84 million customers
as of November 2011.
5. VODAFONE COMPANY PROFILE
• Total number of Vodafone India Subscribers :
141,519,840, i.e. 23.63% of the total 598,779,674
Indian mobile phone subscribers.
• Vodafone competes with 14 other mobile
operators throughout India. They are
Aircel, Airtel, BSNL, Idea,LoopMobile, MTNL, MTS
, Reliance Communications,S Tel, Tata
DoComo, TataIndicom,Uninor, Videocon and Virgi
n Mobile.
6. History
• Public limited company, Incorporated in
England in 1991
• It has got a significant presence in Europe, the
Middle East, Africa, Asia Pacific and the United
States
7. Mission
• Capturing the potential of mobile to bring
socio-economic
• Delivering progress against stakeholder
expectations
• Ensuring that their operating standards are of
a consistent and appropriate level across the
Group
8. Vision
• To be one of the most trusted companies in
the markets
• Operate and to ensure that their customers
are satisfied with their service and in control
of how they use it.
9. ABOUT PRODUCT
INTERNET LEASE LINES
• A Internet leased line is a Internet service
contract between a provider and a customer.
• exchange for a monthly rent .
• An internet leased line is a premium internet
connectivity product, delivered over fiber
normally.
• It is also known as an Ethernet leased line, DIA
line, data circuit or private circuit.
10. TOLLFREE SERVICES
• A tollfree, Freecall, Freephone, 800, 0800 or 1-
800 number is a special telephone
number which is free to the calling party.
• A toll-free number is assigned from a
special dialing prefix range (also known
as area code) such as 1-800.
• The called party pay the charges of the calls as
per the usage rate.
11. PRIMARY OBJECTIVES OF STUDY
• To analyze the response of Internet leaseline
and tollfree on the customers of the Varanasi.
• To know how much consumers are aware of
the Internet leaseline and tollfree.
• To create awareness on Internet leaseline and
tollfree among the consumers of Varanasi.
12. SECONDARY OBJECTIVES OF STUDY
• To know the reputation of the Vodafone on
the consumers of Varanasi.
• To aware the consumers about the services of
Vodafone.
13. SCOPE OF STUDY
• Knowing that what are the responses among the
various segments of Corporates consumers about
the Vodafone.
• The services that are required by the consumers
of Vodafone.
• To know that what modification Vodafone can
made to improve the Internet leaseline and
tollfree Services.
• In forming its marketing strategy for market the
services of Internet leaseline and tollfree more
effectively.
14.
15. RESEARCH METHODOLOGY
• TYPE OF RESEARCH- Descriptive Research
• DATA COLLECTED- Primary aswell as secondary
• DATA COLLECTION METHOD- Field survey
• DATA COLLECTION TECHNIQUE- Questionnaire
• SAMPLE UNIT- Varanasi
• SAMPLE TECHNIQUE- Random
• SAMPLE SIZE- 35
23. FINDINGS
•Most of the Vodafone subscribers are not aware
about the Vodafone internet leaseline and
tollfree Services.
•Subscribers are sometimes not sure about using
the internet leaseline and tollfree Services .
•Those who are using the internet leaseline and
tollfree Services are benefited by the Services.
•Most of the people rates the internet leaseline
and tollfree Services as the best services provided
by any services provider.
24. RECOMENDATION
•They Should use the marketing of the Internet
leaseline and tollfree more extensively.
•Vodafone should start more attractive services
on the Internet leaseline and tollfree .
•Internet leaseline and tollfree should become
closer to the public by the means of more
effective Marketing Communication.
25. CONCLUSION
The conclusion of my study is that VODAFONE’s
Advertising has a major impact its users. People like its
schemes very much . VODAFONE had created a very good
image in the mind of the new users of lease line and
tollfree services. VODAFONE is successful in capturing the
highest market share by adopting Innovative
Endorsement Strategy.