The document provides an overview of the Indian telecom sector and analyzes Vodafone's operations in India. It discusses: 1) The introduction of the Indian telecom sector and key players like Vodafone. 2) An analysis of Vodafone's strengths, weaknesses, opportunities, and threats in India. 3) Current trends in the Indian telecom industry and Vodafone's service offerings and strategies around segmentation, targeting, and positioning.

1. JAIPURIA INSTITUTE OF MANAGEMENT, NOIDAA PROJECT ONIndian telecom sectorMade by- KANIKA ARORAPARNEET KAURPUNEET MISHRARAHUL CHAUHANJAGMOHAN KUMARCHANDRA PRAKASH BISHT

2. INTRODUCTION OF TELECOM SECTORTelecommunications industry deals with the activities and services of electronic systems for transmitting messages through cables, telephone, radio or television. A number of multinational companies have shown their interest to invest in this industry and consequently the prices are reduced, the quality is also improved.

3. TELECOM SECTOR IN INDIATelecom industry in India has a major role in Indian economy. The Indian government is also enforcing some effective telecom policies and regulations for the infrastructural growth of this industry.Telecom industry in India constitutes some essential telecom services like telephone, radio, television and Internet.

4. PLAYERS OF INDIAN TELECOM

5. COMPETITIVE ANALYSIS (MARKET SHARE AS ON 30/06/2011

6. INTRODUCTION TO VODAFONEVodafone Essar in India is a subsidiary of Vodafone Group and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the license for Mumbai.

7. Vodafone Essar now has operations in 16 circles covering 86% of the India’s mobile customer base, with over 34.1 million customers.

8. Vodafone Essar, under the hutch brand, has been named the

9. Most respected telecom company.

10. Best mobile service in Country

11. Most creative and most effective advertiser of the year. INTRODUCTION TO VODAFONE CONTD.Vodafone is the world’s leading international mobile communication company. It now has operations in 25 countries across 5 continents and 40 partner networks with over 200 million customers worldwide.

12. Vodafone has partnered with the Essar group as its principal joint venture partner for the Indian Market.

13. Vodafone across India had launched their brand on 21st September 2007.SWOT ANALYSISStrengthsExperience and knowledge phone business.

14. Strong ability to manage change and acquisition

15. Customer Oriented Tariff Plans & Schemes.WeaknessVodafone slow in responding to trend towards bundling.OpportunitiesVodafone launched its own software application store- The joint Innovation lab in may 2009.

16. Maximum Revenue can be generated through 3G Services.

17. With better rural network coverage/; Vodafone has best opportunity to take 1st mover advantage SWOT ANALYSIS CONTD….ThreatsIncreasing Competition

18. Difficult to raise funds because of recession,